China Mobile WAP First Large Survey Analysis

xiaoxiao2021-03-06  14

Guangdong mobile phone online is the most popular. ^ More than 80% of users want WAP content free%

More than 1, 80% of netizens used mobile Internet access (this question is limited to WWW users)

This survey sets this issue on both WWW websites in Netease and IT.com.cn. Obviously, this questionnaire is mainly filled in fixed Internet users who are more interested in mobile Internet, so 84.49% (9061 people) in 10724 users have selected the Internet. This indicates to a certain extent, using mobile Internet access, has received a considerable degree of popularity, especially after Guangdong Mobile, etc., after the promotion of GPRS, add mobile terminal and WAP content provider, mobile phone The Internet has been accepted and recognized by most Internet users. E

2, young people lead the mobile Internet K |} 3

In the mobile Internet users, people aged 20-28 occupied the most ***, reached 61.55%, with 33,823 people. The second is 16-20, 32.77%, once again under 16 years old, 17,40 people, 3.17%, the least over 28 years old, only 1383 people, 2.52%. ILQLX

It can be seen that the user who is moving the Internet is the young man, which means that young talents are the mainstream power of the Internet. For operators, who can strive to join the number of young people, whoever occupies the highlighted highholders on the value-added business. 3. Among the gender ratios U5 users, men occupy absolute advantages, 47242 people have a proportion of 85.97%. The results of this survey revealed that men are easier to take the initiative to accept mobile Internet, but further analysis, the current gender structure of mobile Internet and traditional Internet will have such a difference, and also explain some of the mobile Internet in the simple and content settings of the mobile Internet. Defects hinders women consumers to join. 'M4, traditional "high-end" is not value-added business main / kjex China Mobile Internet's age is mainly part of the middle income, mainly for students, accounting for 36.39, while users from 800--3000 yuan / month, The total totals 45%. More than 3,000 yuan / month, accounting for 10.64%. This is fully illustrated that operators are not the main target group of mobile Internet based on the "high-end" users divided by income. P5, "Mobile Internet" must be ahead of the campus K @

The survey found that college students accounted for 21.42% of the investigators, 19.90% of middle school students, and IT industry were 6.28%. Students are very sensitive to new things, which is the same as before the popularity of Internet. Therefore, in a variety of forms of activities, discounts, etc., will also be a slogan to win in the future operators. # MA6, Guangdong WAP popularization nationwide first i ^ h is as follows, this survey is still limited, although the WWW website and WAP website users are all in the country, but Guangdong users are still mostly. At the same time, in the figures published in the Chinese Dream Network, the traffic of Guangdong mobile Internet has always been famous. The reason, mainly because Guangdong is the most carried out in Guangdong, in WAP promotion, many users, I believe that even the census, Guangdong's users still occupy a relatively high proportion. In addition, according to the internal information of the WAP website participating in this survey, "Mobile Internet users" in Chengdu and Chongqing is obviously over Beijing, Shanghai, which also fully illustrates the mobile Internet status of the localities. , 7. Kochi is "mobile Internet" trend abandon / c]

The status quo of China Mobile Internet is mainstream with the charging service, but the user has more expectations for free services. According to the survey, there are 35.44% of people only on the free website; 9.64% of the inclination of the charge, I don't know where there is a free service user, may even add the address, they account for 4.52%, and the most It is a user who is trying to find a free service to reach 50.28%. 1f may perhaps the operator with another way of thinking: the traffic is more important for operators. Do a good job in the platform is the task of operating the ranks. It is a short-term behavior that it is a short-term behavior that hinders the popularity of the mobile Internet, and the use of a large amount of potential demand can be turned to reality. . It is foreseeable that the operator will clear their own positioning, and to get rid of finances on various charges

In the crisis website, I am afraid I want to consider the next way out. -p = 11, 60% of the mobile phone home page Default Dream Network $ T Because the mobile home page is generally pre-set before sold, most mobile phones are the main stations of operators, so Dream Network (this survey takes China Mobile Users account for 61.61%, and some mobile phone defaults are mobile brands of information sites, accounting for 4.08%. However, many skilled users have learned to modify the first stop of the personal mobile phone Internet, 3G portal, because of the "set-to-home" service, so users have selected it as the home page. F36p2, Rubi download is still most common, WAP forum is protruding

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