Interview with Liu Yi, Shenzhen Xiantian President (2004)
Author: Zhou Xiaoming │ January 20, 2005 │ have read 271 times
Zhou Xiaoming: Today, I am very honored to ask Mr. Liu Yi, Shenzhen Xuntian President, exchanged with the majority of netizens. Yesterday I said that I was going to do an interview. It is an interview with the president of Shenzhen News. She said that Shenzhen Xun Tian is doing what? ? I said you know that the cotton is whisper, she said. Now the 23rd year old young people are very popular WAP-based chat community software. She said that I have heard who Zhang Chaoyang, Wang Zhidong, who is Liu Yi? Liu Yi is not to introduce yourself.
Liu Yi: Thank you for giving me such a chance, and some of our work will be reported to you, you can also share our company, including my personal experience, and share it with you. I personally experienced very simple. In 2001, I personally act as a leader of Xintian, I also have fun as Xian Tian Company to join China's wireless development. I personally have nothing to say, the development of the entire company is The efforts of all colleagues.
Zhou Xiaoming: What is the day?
Liu Yi: Xun Tian Communications is a very young company. It was established in 2002. This company is in China's wireless value-added field. We focus on this market is WAP. We pass WAP platform to China China China Mobile phone users provide many businesses including ringtones and images.
Zhou Xiaoming: You just mentioned WAP many times, can you tell us what WAP is?
Liu Yi: WAP is an English abbreviation. It is a plan for the subcontract. It actually solves a problem. How to convert the Internet's knowledge through the WAP's protocol to the mobile phone can read, on the mobile phone can also put the corresponding Some information is given to the internet.
Zhou Xiaoming: Your answer is very professional, but I am a computer blind. Can you tell me about the more popular way? What is the use of WAP? Is it possible to change my life?
Liu Yi: Everyone has recently seen China Mobile to push Mo, mobile Internet plan, Mo is China Mobile's brand in WAP, users enjoy a lot of information on the Internet through mobile phones.
Zhou Xiaoming: Is it the main education or education, financial services or community?
Liu Yi: This is what we are working hard now, and China Mobile leads us working hard. We hope to expand a lot of aspects, because it is a platform, just like the Internet, it is difficult to say that there is another place.
Zhou Xiaoming: What product is there? In addition to the cotton whispered, what other products?
Liu Yi: Xiantian as a company in China to enter the wireless value-added WAP field, we offer a ringtone, pictures to chat friends, to game entertainment, almost WAP's full line products. We have provided.
Zhou Xiaoming: How many people are there now?
Liu Yi: Nearly two hundred people.
Zhou Xiaoming: Are you a software company or a technology company, or a service-type company?
Liu Yi: Our company has been pushing the concept, we are a service company, we only provide services to users through China Mobile WAP, we don't have a lot of technological innovation above this platform, but we hope that we can launch user satisfaction Can accept services for users.
Zhou Xiaoming: How many customers are in service?
Liu Yi: If it is big, it is a user who moves in China, saying that small China Mobile WAP users will nearly 20 million.
Zhou Xiaoming: China Mobile's SP of WAP has a ranking, can give us a concept, what kind of situation is your ranking? Liu Yi: In the WAP business, Xiantian can be said to be a leading service provider, and our ranking is within the first group.
Zhou Xiaoming: What is the concept of the first group? One hundred or ten or five?
Liu Yi: The first group has a digital, settlement scale, and income level in this field. I think it is more big, probably the top five.
Zhou Xiaoming: "IT Manager World" has been in the last year or have thought that WAP is actually still less mature. In just a year, we suddenly saw that WAP suddenly got up, I can tell us. Why is this?
Liu Yi: WAP is a great agreement. Two years ago is based on 2G technology, 2G, and push WAP, which will inevitably encounter such a resistance, and the time is not very mature. Only one side technology has increased by 2.5G, because the launch of China Mobile Mobile Dream Network makes the value chain more perfect, this is the reason for it. Just like the Internet, there is a cold winter. When the truly winter, each company is really developing forward and has made a lot of things.
Zhou Xiaoming: Whether it is from an operator or a network, there is a positive promotion for the WAP business. Now the mobile terminal is great, is it a certain driving role for WAP?
Liu Yi: It should be a few aspects, China Mobile two aspects, one is the improvement of technology, from 2G CSD WAP to the current GPRS WAP, mobile dream network is a very large driving force, and terminal manufacturers, etc. Aspects of factors.
Zhou Xiaoming: Xun Tian has more than two years, when doing it, is it a lot of money?
Liu Yi: This is the way of China Development. We do anything to have a return, then you must have your own efforts first, this is a natural thing. When we mentioned WAP, WAP was a very small market. We think that you can get in this time to accumulate more experience than others.
Zhou Xiaoming: Specifically, when you feel, do you have a WAP manufacturer? Or is there anything can be used as a sign?
Liu Yi: This is two levels. In the first level, if you personally come from News Day, we are born in a better environment, just like Lenovo's Liu always say, the first temperature is 90 degrees, China There is a plan of the mobile dream network, and all SPs may be born. Specifically, relatively low levels, from the company, WAP should have a relatively large progress in 2003, 2002 is basically in the reserves.
Zhou Xiaoming: It is a very good relationship with the WAP's roll of rolls to launch a mobile dream network with operators.
Liu Yi: Yes.
Zhou Xiaoming: At present, I feel that WAP seems to be fire, can you please introduce the WAP in International Japan? What kind of development is South Korea?
Liu Yi: WAP This concept is a concept of a dispensing agreement, whether it is 2.5G or 3G is within a big concept of WAP. South Korea's development According to what I saw should be based on WAP, this is also a reason why we think that WAP will be great.
Zhou Xiaoming: I interviewed the senior business manager of Unicom Temporary Korean. He said that there is three operators, SK, KTF, LGT in South Korea. Do you know what ordinary level do you know what they do now? Is a lot more than China, or is almost in China, or very small? Liu Yi: South Korea's market was deployed early 3G, so the Korean market was faster than the Chinese market, and it was more refined in many ways. If you say the market size, I think the number of users and the number of Chinese users in Korea should be a quantitude.
Zhou Xiaoming: South Korea may be much less than China?
Liu Yi: Actually we can see a lot of reactions in the capital market.
Netizen: Liu Yi, do you use WAP-based business?
Zhou Xiaoming: Many companies doing online games, its president is actually not playing games, Liu Yi does not use WAP?
Liu Yi: Very definitely, I am sure to use WAP business, we are a service-type business, we want to provide users with better service, at least I personally got to experience our business at the perspective, Find the gap. This is one aspect. The second point, we must admit that we now use WAP, I personally use WAP. I don't have much, I think this is a developmental nature stage, just like the Internet just started to collect E? Mail will not go online. The development of WAP phones change people's lifestyle to some extent.
Netizen: Is there any data to explain what the WAP business is growing in China? For example, its growth rate, some data from the main company.
Liu Yi: China's WAP should say that from the growth rate of China's mobile wireless value-added business, China Mobile grows 15% per month in 2003.
Netizen: Does Shenzhou use WAP?
Liu Yi: We provide services to China Mobile, we will cooperate with China Mobile's brand strategy, Global Pass can use all business, dynamic bands to biased the data business, Shenzhouxue take care of entry-level users, I want the Shenzhouxing to gradually transition.
Zhou Xiaoming: What is the life cycle of SMS growth rates now, WAP-related business? Ten years later, come to a end or can be a thousand people in the rivers and lakes?
Liu Yi: Objective Development Law, this probability is relatively small, we look at WAP long-term development, relative to SMS is just a point application, just like we online only E? Mail separate applications, WAP is A concept of on line. Now MMS is very good, some people think that MMS is a WAP's application, it is not that it, I can send an email with WAP, paste the picture inside, MMS can be accommodated to WAP, and WAP is more economical . SMS a coy, 140 bytes, WAP three points 1k, 1K is a thousand bytes.
Zhou Xiaoming: China Mobile said that there is about 60% of SPs in the final because of its own performance is not well removed, and some media comments are related to the SMS scam. Is there such a scam?
Liu Yi: Why does SMS create a scam? Because SP can establish contact between users, operators are just like marriage, and they pull people here, on the one hand, very active this market, and on the other hand, it is also lacking supervision. WAP is actually a median role. If you get married, you must go to me to register. Every price in WAP includes the tariff reminder is controlled by China Mobile, but things are rarely absolute, but I think that WAP will be much more advanced than SMS. Because you have to order flowers, you have to tell you the flowers business, nor the news said that this user is our users, as long as you say that you want to book a flower, transfer to China from China, China Mobile will tell you this The service is six yuan for a month, and this month does not cancel the next minute, but also continue to collect money. WAP and SMS are much better. Zhou Xiaoming: The previous two months of Sohu acquired Gilfier, Gifeier is also a very good company for WAP. Now there is a company ready to go to the market. When do you think the future market pattern will reach a stable state? What kind of judgment standard do you think when you reach a steady state?
Liu Yi: Any industry will be start-up, developing, stable, fading, and now WAP is still in the early days of development, and there is still a long way to go. How to determine that this market has a stable state, there is no stable stage? Does WAP have changed human life?
Zhou Xiaoming: When you reach a steady state, how many people can survive like you, whether through the listing or the M & A or you have hematopoietic function? There will be a few such companies to survive, not a hunger.
Liu Yi: We can learn from Japan's experience, and now there are about 40,000 sites to provide services, with 5% of SP own of 90% of its share, this is a relatively large group survival.
Netizen: Liu Zhou, Xun Tian does not have any other fun to quote?
Zhou Xiaoming: I can answer you this question, there is still a "see you love to the end", "Dream Dismuth".
Liu Yi: There are still many games, such as fantasy water and so on.
Zhou Xiaoming: I can often see the SP of SMS or ringtone on the newspaper of the flat media. But it seems that there are very few companies like you to advertise in the newspaper, what is your marketing?
Liu Yi: Frankly said that domestic WAP is still in the early stage, and we advertise in newspapers is that our newspaper's hit rate is very high, I will feel that I will feel high in the newspaper. I will feel very high. We will do some channel joint applications, etc. to promote our business.
Zhou Xiaoming: Can people outside as an industry can talk about the rules of the game rules in the WAP field? It is good to do if you have a lot of money or you can do well in the mobile dream online. I interviewed Song Boyjin teacher. He once had an article "The knife is not afraid of neck thickness", is it a WAP business online stage location is not afraid?
Liu Yi: The competitiveness of the company in this industry is actually a synergistic. Everyone pays that the capital is on the one hand, and the location is on the one hand to understand the user's understanding and business innovation. I think so many aspects are a company's synergy. Everyone is now very concerned about the level of the position or says our capital, actually from my personal feelings, I think products and marketing is very important. aspect.
Zhou Xiaoming: How did you make money? I heard that you will have a book with mobile, I want to book your business, I want to know how you make my money.
Liu Yi: WAP first is a platform for value-added services, which is the same as the platform and SMS using the value-added business, the user pays communication. You have nothing, now I started using three points for 1k, and we provide business services to users, and we have a division in this piece with China. Zhou Xiaoming: Many companies are listed, many companies have been acquired, I basically have a understanding of the top six or the first seven companies in WAP, I found out the company's founder in the US, some companies There is a daily background, some companies have Korean background. The company has a good company, only the founder of the day is a pure local background, do you think this is your advantage or your disadvantage? If it is an advantage, why is it advantage? If it is a disadvantage, it is a disadvantage?
Liu Yi: I am more embarrassed to talk about this problem. This problem is actually two aspects. From the disadvantage, I may not be so broad, this problem is not so broad, this problem is in turn Because our eyes are not so open, we focus on the problem we caught.
Zhou Xiaoming: Is the localization that makes you more deeper than the local market compared to companies with overseas companies?
Liu Yi: This is the characteristics of Xun Tian. Our understanding of Chinese users, including our needs, understanding of usage habits, in this regard, we still have some advantages.
Zhou Xiaoming: Xun Tian is a pure local company. Before you get the funds of Lenovo, you have been rolling by self-funded, belonging to a state in which a burst of food and grass is not a rescuer. Why do you have a very list of WAP, and ultimately you can successfully finance, what is your strong?
Liu Yi: Why Xin Tian developed from a small company, this is related to the above questions, Xun Tian is very focused, we started to focus on China Mobile's WAP field, so I think This piece is why we can achieve some achievements in the segment. Looking at the world in the world is like this, you will always cut in in a small time, accounting for a relatively large share, this market an explosion of this company follows rapidly. When Cisco started selling the router, there are not many computers around the world. When Microsoft starts selling DOS, there are not many computers in the world. At this time, although the first insert will open the salt base with everyone, it will gain a lot of income when it is truly developed. This is the reason for the development of Xun Tian, because of these aspects, including the team's team, business understanding, existing status in the WAP field, etc. I think this may be the reasons for Lenovo.
Zhou Xiaoming: China Mobile's wireless value-added business is a hot spot. Many people have tied into this field. Do you think there is any prospect of this field to attract you constantly develop? What opportunities can China bring you?
Liu Yi: The big Chinese market is unquestionable, and the wireless interconnection must be a direction. The Chinese government invests 10 trillion to do 3G, and it must be a greater return. 2.5G voice business has already depends on the peak, 3G is so late, the prospect is very beautiful.
Zhou Xiaoming: There are more than 400 companies in the market to do with WAP. Now the market is so fierce, and all levels of competitors have all, you think that in the future, the company has developed such as three years or five years. What is the biggest challenge for external environment?
Liu Yi: I think the biggest challenge of the external environment is like you have just talked. We hope that this industry is a healthy development industry, and our leadership exchange in China is also thinking. In this industry, we need more standardized, transparent, and more fair development. The Chinese market is so big. China's users are also demanding, how to clean up the horses, let this industry grow more healthily, but this The market will be great. This is a lot of SPs, including China Mobile, everyone thinks, the biggest risk is from our own to make this industry. Zhou Xiaoming: After the investment of Lenovo, your funds will not have too much problem, where is the company's future development? Is it in innovation or management or marketing?
Zhou Xiaoming: Xun Tian has never encountered a particularly big problem, I want to develop problems, we have got the financing time in many aspects, the sky is a very big challenge, and Xun Tian has launched a few of the private companies. Shareholders become a prospective businesses, in this regard, many behaviors will change, such as we will be more responsible, and from the perspective of the entire industry from a long-term development perspective, this is the biggest challenge we face now. We will strengthen the match from the outside to the interior to the company's structure, let it become a more responsible, more capable of contributing to this industry.
Zhou Xiaoming: There will be many problems during the transition period, solve it like a step, and solve it is not easy to optimize.
Liu Yi: We changed in the run, and the market was developing very quickly.
Zhou Xiaoming: I have read the introduction of the company, and Xun Tian is positioned in the mobile service. I have already contacted a lot of such companies. Many companies say that I have to do entertainment boss in the future, and you don't have this way, no matter how you have a certain entertainment function, the fantasy water is a certain entertainment function, why You did not mention the boss of entertainment?
Liu Yi: Boss to entertain entertainment This is a long-term goal. In this regard, we hope to make more self-comparative dedication in this area, and provide users with better service. The previous period of time and the media exchanged were relatively small, and I didn't talk to everyone. The actual news is in the WAP field I hope to make a full range of service providers.
Zhou Xiaoming: There are many domestic VCs with foreign contexts, why do you finally walk with Lenovo instead of other VC? What do you think about Lennean will bring you anything, so that you decide to work with Lenovo?
Liu Yi: Just now, we also mentioned that there is a substantive change now, because there are several shareholders before holding financing, and how much money can be done, you can have a small day of red fire, no one, what to do What is it. Since we have chosen financing, we hope to change from a private enterprise into a prospective public, will be more responsible, more responsible. It is based on such a concept. When we choose a partner, we are very important to bring us something, Lenovo is a very positive company in China, and we finally choose Lenovo, we hope and Lenovo Cooperation can learn more about the exquisite traditions of Lenovo.
Zhou Xiaoming: During the process of contact with Lenovo, what is your opinion on Lenovo? What is the feeling?
Liu Yi: Lenovo is very responsible, which can help the company grow forward, and bring a lot of regular experience to the company. In addition to Lenovo gives us money, we get other things.
Zhou Xiaoming: Lenovo Investment News Day is three months, in these three months, what specific help is you given? It is said that Lenovo's investment project will have a project manager, there will be a team to provide a full range of services to these investment companies. I want to know if I have a dedicated project manager who specializes in you, what kind of service is you? Liu Yi: We have cooperated with Lenovo, in addition to giving us a lot of useful experiences in management, we also have a very valuable content with Lenovo Top 203, this day provides these operations to users. The SP of the service, we will be more advantageous than other companies in the Olympic project because it is a top TOP sponsors.
Zhou Xiaoming: Will you launch some tactic services?
Liu Yi: August Olympic Games, I want to work closely to Lenovo after the 2008 Beijing Olympics after the Athens Olympics, bring new and comprehensive information to domestic users.
Zhou Xiaoming: You now get Lenovo investment and Hongji's investment. Lenovo is just a small shareholder in this day, but it is an investor. Can you talk about how you have a small shareholder like Lenovo?
Liu Yi: This cooperation is that there is money to pay, powerful, we are a Team we have to go, everyone is consistent in the interests, then our communication, I think there is no problem, everyone will run This goal goes.
Zhou Xiaoming: As an entrepreneur, I believe that you should have contact with Liu Chuanzhi before signing with the association, you are an entrepreneur, you face the management masters of Liu Chu, what do you feel? Or are you can learn from him?
Liu Yi: Of course, there will be some feelings, and the general exchange of Liu and Liu has a very good help, and the people of Liu, which will come from a relatively wide range of perspectives throughout the industry. Analysis of the problem. Our communication also helps News Day further improve the level, which helps us have more confident in this industry, we can see more comprehensive about this industry, and it is very helpful for the development of News.
Zhou Xiaoming: You don't just start a business, once in the *** a company, I have made a website, and I started a website. Later, in Huadu, I later said that I can have a lot of entrepreneurs. Young people with entrepreneurship or entrepreneurial ideas talk about what kind of suggestions do you have?
Liu Yi: This is just our blood and tears, share with you, the first first must choose a industry, and the industry is very important. I am very honored to be able to develop in the industry in the mobile dream network, because its growth rate and growth are very good, and the mobile system is dominated, and the development of the industry is very good. First, there is a very good industry. Second, focus, dare to pay. When you start your business, you usually have less resources. Only in one point, focus on doing a point, the chance of success is relatively large. When you use less resources, everyone will see this opportunity. It may be late when you enter, be brave enough, and dare to put all resources into this point. The key is two points, one is the industry, one is a focus.
Zhou Xiaoming: Dare to put all the resources to a point, have you ever thought about it, what should I do if I don't pay? You may have everything.
Liu Yi: This is something that everyone will face when it is entrepreneur, and now every decision will face such a problem. This is a normal phenomenon in development. I have chosen to gain a huge return, choose the wrong price to pay for my decision, which is reasonable. There must be a detailed research before, as soon as possible. Zhou Xiaoming: Xun Tian is still WAP, you will not have some other mergers of other technologies for some other companies in the future.
Liu Yi: It is entirely possible, but I want to focus on the WAP field, we will help our WAP users to provide better services from other aspects, including mergers, including joint ventures, I want to be very possible.
Zhou Xiaoming: From your individual, there is also a MMS service in front of you and the online game on your mobile phone. There is mobile search. What do you think about these services? If you choose one as the next goal, which one do you choose? why?
Liu Yi: From the perspective of the industry, from the industry, the entire wireless data has grown very fast, from 1% point to a few more than 8% last year, the big industry growth is very fast, this is growing every company grows. Soon, just grows slowly. Xun Tian still based on WAP, our business is a more harmonious business, how to reflect the gap here, give users a better service, actually on the details. If our company is doing WAP, we are serving WAP from the structure, and the company's competitiveness will be much higher than the company that is more energetic to do WAP. In the future, we can see it in WAP, there is no other consideration in WAP.
Zhou Xiaoming: Now people who use WAP business give me the impression of a young man and little girl. Do you have a segmentation of our customers, can you describe what your customers are age, what is the academic qualifications? What is the level of income? What is the occupation, or what is common hobby?
Liu Yi: WAP has two characteristics, there is a new terminal, compare fresh things. The first condition defines a relatively high level, and our current user survey includes communicating with users, now 20? 35 years old, more trendy people, income is generally over.
Zhou Xiaoming: Now is a netizen question time, please ask your netizens to ask questions.
Netizen: Lenovo as the Olympic TOP partner, the Olympics is in the combination of Xunheng and Lenovo means that the sky will be to make a big marketing activity during the Olympics?
Liu Yi: Lenovo as our investor, all parties have taken out their own resources to provide users with better services, this is the hope of our parties. As for the Olympic activities, I can affirm that we have close contact with Lenovo, I hope to provide you with better service.
Netizen: Liu, giving me a reason for WAP.
Liu Yi: I used to hear some sayings. I feel that the mobile phone is the fifth media. I think that the mobile phone should be the first media, because the mobile phone and everyone is closer, everyone is carrying, I can't find the newspaper in the morning. Can't find TV, but the phone will definitely carry it. WAP is the application on the phone. WAP has on line concept, which greatly enriches the information needed by users on the phone, which is the reason for WAP.
Netizen: Liu Qi, I think 3G should be the development of WAP, do you agree with my point of view?
Liu Yi: I fully agree with this point of view, 3G is also the development of China's promotion of data business, and WAP should have a big development in the data business. Netizen: Will Financing After the Tianda Town?
Liu Yi: Listing and not listed are the needs of enterprise development, and listing is definitely one of the choices of News.
Zhou Xiaoming: Thank you very much, today's online coming, welcome friends from all netizens.
Wireless value-added business, striker first
