Professional analysis 04 year WAP business: development is bright, innovation 2005 January 19, 2005, 17:25 [Article Font: Big Senmin] Phoenix Satellite TV January 19th, 2004 is known as "WAP Year", Operators' vigorous promotion has achieved significant results, although there is no blowout growth like the SMS business, the growth rate is still very considerable. Data from Topsight (TOPSIGHT), by the end of 2004, the total size of China Mobile WAP has doubled, and the number of registered users has grown near; China Unicom WAP business although the overall scale is also moving with mobile WAP has a gap, but the growth rate is faster, and with the continuous development of the business, the technical advantages of CDMA 1x will gradually reflect, and the two major operators in the WAP business will really start in 2005. For WAP SP, the WAP market looks low in Meilun Beauty and enters the threshold, but it is necessary to have a piece of a cup in this field, but it must work hard to work hard. In the whole, the Third Analytics Mr Lee believed that the 2004 China market WAP business can summarize the following points: overall development trend is good 1. Mobile WAP business has been 50 million yuan / month from the beginning of 2004 Size, it has developed to 100 million / month, the total market is full of billion yuan, and it is expected that the market size of mobile WAP business in 2005 will exceed 25 billion. 2. Unicom WAP business has developed rapidly, and the market size is less than 20 million in early 2004 to the end of the year, nearly 45 million yuan, is expected to achieve 600 million market value in 2005. 3, although the WAP business does not have the growth of the SMS business, the speed is still amazing. More importantly, operators have strengthened the control of WAP business marketing channels, so that the WAP business avoids the chaos and disorder in many SMS business development, which has played an important role in the market. effect. 4. The differences between the differences between the two major operators are weakened. Both parties have spared no effort to strengthen their competitiveness in their weaknesses, with the movement of 2.75G technology Edge, the most significant illustration. 5. "Location Marketing" is critical to the role of WAP business, and WAP Portal resources are very limited, WAP SP lacks independent marketing methods and channels, and market monopoly is strong. The top 10 SPs ranked in the mobile WAP business account for 75% of the market share, while the value of China Unicom WAP business is slightly higher. Business needs innovation From the business type, the WAP business can be roughly divided into pictures / ringtone downloads, information, game entertainment and wireless communities. The picture / ringtone download business is still the mainstream market, contributing 70% of the market value. Secondly, wireless community products, accounting for approximately 10%. However, from the specific business, the thoughts of Thinking, as a fresh innovation, this will be the largest bottleneck in the future development of the WAP business. The rules of the game requires that due to the operation of the operator, the marketing channel is limited to the load capacity of the WAP page and the direct impact of Portal locations, the market's half-monoper is formed. WAP business is a more fierce market competition. How to establish a more fair and just market competition environment by changing the rules of the game, will determine whether the WAP business can break through the innovative bottleneck and get a larger development space.
