Since the birth of Xiao Lingtong, it has been controversial, but now it has become an indispensable communication tool in the lives of ordinary people, and Xiaolong has won the market with its own advantages. As of the end of last year, Xiaomingtong users were nearly 70 million. At the time of Ming Tong, the 3G arrived in the prospect of the small Songtong market full of suspense. The operator will not give up the Tongmint and put it into 3G. Will the small Lingtong business will be replaced by 3G? How far is the small Lingtong? With the approach of 3G, 3G and PHS have once again become the focus of people.
Small Songtong and 3G development
Since China in 1998, China's first Xiaolong has introduced more than 400 cities and towns in more than 20 provinces in Janjiang in Zhejiang, in just four years, in the past two years, the development momentum of the past two years is more powerful, and the total number of users in the year before the year. 5 million, it is called the miracle of the communication market. Currently, the country's monthly small low-pass users increased by 500,000. There have been 18 states in Sichuan Province, there have been 180,000 small users. The total number of users reached 300,000; Yunnan has to put a sign of 500,000 this year; last year, Shandong opened the country's largest small Lingtong network, Jinan's capacity reached 280,000; Zhejiang Wenzhou Xiaolongtong opened 350,000 to develop users in 4 months, setting a new record of national rapid development. In this regard, the upcoming 3G has no much impact on the development of small pony. Small Songtong as a PHS system mobile network, because of its unique advantages, is welcome.
In a sense, the 3G Times Small Lingtong will not die, and it is largely dependent on whether 3G can defeat Tony in the price, and the 3G is required to be close to Xiaobingtong on the price. Moreover, with the technical improvement of the telecommunications industry, the cost of the Small Songtong can also drop 70% after two years. At the same time, Xiao Lingtong's business has been formed by the entire industry chain. After 3G promotion applications, most of the construction network costs have been recovered, and operators can bear the corresponding maintenance management costs, and when the use of small Songtong is still There is a further drop of space.
A market survey shows that 90% of the small SHC users are reluctant to transfer, because it is not necessary. Moreover, in towns and towns in rural areas of our country and in developed regions, Xiaolingtong still has huge development. Some experts estimate that in rural, Xiaolingong considers 30% of people, the number of national users in the country may be as high as 240 million in the next five years, this is a very amazing figure.
The arrival of 3G will guide the fixed network operator to re-configure resources after gaining 3G licenses, and 3G will become the future investment focus of fixed-network operators, but Tamingtong is still the investment focus of fixed-network operators. one. Because from the core network, the Little Songtong and the third-generation core network platform are the same, which means 3G standards, which means that the small Songtong and 3G two networks can have a total of one network. Therefore, after the fixed-network operator gets 3G licenses, they will not give up the small pony. China Telecom and China Netcom will adopt two-hand strategy, on the one hand, continue to develop small-end network to attract low-end users. On the other hand, the 3G network will take step-by-step construction, mainly to attract high-end users. And from the current market demand, in the underdeveloped area, the intensive advantages of the fixed-network operators have far more than 3G. In the face of such a huge market, any rational operators will not turn, they will use the funds raised to the Upgrade of Small Songtong Network. Therefore, Xiao Lingtong will not be devastated because of 3G's arrival, it will better develop together with 3G.
Small Songtong Town Function
Since the introduction of my country, the technical improvement has never stopped. The advent of the Tumberway market is coming, but not only reduces the price of small Lingtong terminal, which brings users to choose from the rich style, but also the small Lingtong terminal is constantly improving in the competition, especially in terms of function. As the development trajectory experienced by the GSM mobile phone is generally, Small Lingtong terminal has gradually developed from the local functional development of mobile call functions to fusion short messages, mobile QQ, wireless Internet, and powerful business applications. Currently, like a general mobile phone, the small Live Terminal has a transmission and reception, call forwarding, and exhaled restrictions. For the initial call functions in Little Songtong, the quality of call quality of Small Lingtong is continuously improved under the efforts of the manufacturers. For example, ZTE uses a small low-pass mobile phone produced by 3S technology, which solves the phenomenon of PHS terminal in the calling process; UT Starcon also announced the application of small Spiritual seamless switching technology.
Although the appearance, the price is still an important aspect of the end user to choose the small Lingtong, but the configuration, the function is increasingly concerned about people. Based on market demand, in addition to basic call functions, Xiaobingtong has begun to enter high-end markets, and many manufacturers will have a lot of mobile phones, built-in cameras, and string tones, etc. . For example, Xia Xin will continue to launch a new small low-pass mobile phone, which will have a built-in camera, including SMS group feature, and can support wireless Internet access by built-in browser. The increasingly moving diversified small low-pass terminal, which still has an absolute price advantage than high-end GSM and CDMA mobile phones. Due to the 32K or 64K air code, the small Spiritual network has the support capability of data value-added services, which also provides a network foundation for the implementation of the small LMT terminal existing or being fused.
The increase in data services and the fusion of the functionality will make small Spirituals closer to ordinary phones. The real problem of small SHC is also gradually being overcome, high-end mobile phones have the function of high-end mobile phones, and Xiaolongtong does not have to show weakness.
Small Songtong will tend to be rational and pragmatic
The most important factor in promoting the rapid development of Xiaolong Tong in the past two years is to rely on price and market demand, so in 2005, the development of Xiaoling Tong will rationally pragmatic.
First of all, there will be no more important policies to stimulate the development of small Songtong, and this is the main factor in promoting the big development of small Songtong in 2003. In December 2002, the Ministry of Information Industry has comprehensively bored in Beijing and Shanghai outside the area. On March 9, 2003, officials of the Ministry of Information Industry said to the media that "do not encourage non-interference" for small-lived policies. The next day, Xiao Songtong put a number in Huairou District, Beijing. It can be said that after the development of the first 10 million users in October 2002, the reason why Xiao Songtong could achieve 24.15 million households in 2003, and the policy environment has not changed.
Second, the competitive mentality of operators is more rational and pragmatic, and the era of small-scale network expansion and product promotion has passed, and the inertia growth driven will gradually disappear. I have experienced the 2003 large-scale network construction. In 2004, the center of gravity has become an optimization from the expansion, and according to China Telecom's estimates, in 2006, Xiaolingtong Camp will hold the same capital expenditure, 2005 Xiaolongtong A gate from the investment to the return. From 2003, the prepaid calls to send mobile phones to 2004, 300 yuan, 12 times, 2004, deposits, Beijing communication strategy adjustment shows that operators' promotion center has become bound to user clusters from expansion.
In 2005, Xiao Lingtong did not have a huge inertia of the network expansion formation without policy barriers, and there was no madness of mass promotion. Machine card separation and the interoperability with mobile phones, and greater significance lies in the perfection of small low-spirits and services.
