"IT Age Weekly" special reporter / Yuan Guifang (from Beijing)
The little penguin wearing swing clothes seems to be in a lot of problems, and the security issues of QQ have not been resolved, but it seems that the violation charges are sanctioned by China Mobile, it seems to be the "nature" of monopolists. In the instant messaging market The little penguin that occupies the position of the boss is like can't get rid of this fate, and the troublesome trouble is a bunch of a bunch to come to it.
With the explosive growth of the instant messaging market, Tencent QQ has developed rapidly. Tencent QQ of more than 100 million users reached 70% in an instant communication market, and the highest online number exceeded 7 million, and became a well-deserved maximum communication software service in China. Provider. The success of the listing, more thanks to Tencent's unclear wealth.
However, the scenery of the appearance, concealed the crisis of Tencent: Safety vulnerabilities, integrity crisis, and sanctions in telecom operators, Tencent can still go to a Ma Pingchuan?
What happened to Tencent QQ, why happened such a big change? Perhaps, through a layer of mystery on the mystery of the little penguin, its true face is in front of us.
Safety crisis, the sharp blade hanging on the small penguin
For Tencent QQ, security issues are like a sharp blade that hangs in the air, which is a headache.
As the saying goes, "Tree Stroke". In the interview, "IT Times Weekly" reporter learned that the deficiencies of QQ itself, not only makes various black software for QQ, but also in combination of various types of QQ Trojan viruses.
The biggest strike against Tencent QQ is the virus. As early as April 2003, Rising was a variant of "QQ Trojan" virus in China (Trojan.qqpass7). In addition to stealing the user's QQ password, the virus can communicate with the external hacker program, causing the user computer's information to disclose, the most important thing is that the virus will copy a viral copy in all folders on the hard disk, waste A lot of hard disk space. Even if users view the infected partition, the virus will run immediately.
Perhaps there are too many QQ security vulnerabilities, and many internationally renowned anti-virus software do not have viral protection for QQ. The "IT Times Weekly" reporter learned from the internationally renowned anti-virus software merchants that Norton Anti Virus2004, which launched last year, has been able to conduct viral protection for instant messaging software such as MSN, AOL, and Tencent QQ is not there. Moreover, both the world's largest anti-virus software vendors (such as Symantec, McAfee, CA, Kaspersky, etc.) are not guaranteed for QQ. What makes Tencent is embarrassed, and the current domestic anti-virus software manufacturers have not launched the corresponding killing tools for QQ viruses and Trojans.
The information of the Ministry of Information Industry told this reporter who tells this journalist for the security performance defects of QQ itself, so that the various hackers software for QQ continue to grow, can say that QQ should be the most online instant messaging software . Now, many commercial companies have realized QQ security issues, some units and commercial companies in Beijing have begun to use QQ software.
Lack of integrity, small penguins
Tencent's success is inseparable from netizens. But Tencent's honesty exposed in some incidents, which is leading to more and more users from him. As the saying goes, gentleman loves to make it. However, the little penguin loses pure and lost.
In May 2004, Tencent was promoted to the QQ game business, organized the interconnected starry sky - Tencent QQ game nationwide hegemony. The National Championship Delegation (3 people) will receive "Free Athens Olympics". According to Tencent's introduction at the time of activity, the value of this award is 30,000 yuan per person. Soon attracted a large number of netizens to sign up.
"IT Times Weekly" reporter learned in an interview that Cheng Xi (Lake is reading the student), Wang Jin (after graduation, after graduation, Yang (unemployed) 3 people composed of minus 23 degrees I team received Tencent QQ game Fire, Russia's national championship. After the event, three winning champions provide personal information such as passport and bank certification according to Tencent's request, to handle visas to Athens. When filling in personal information, three champions, according to the requirements of Tencent's staff, some information made a fake, concealed their true identity at the visa application, and replaced by filled in a company staff, but a month income Then filled into more than 5,000 yuan. Tencent tells them that only this will ensure that the Greek Embassy will not be rejected when the visa is handled! However, 3 people waited for the refusal news of Tencent to inform the Greece Embassy. The first is that Yang, the reason is that Yang's age is under 20 years old, Cheng Jie and Wang Jin Ying Tencent company demanded to Beijing and went to the Greek Embassy in China. After the joy, Wang Jin rushed to Beijing, Tencent's staff did not appear, just told him a phone number to let him contact a travel agency. According to informed people, this travel agency has a concrete Olympic Games activities that Tencent promised. The staff of the travel agency is verbally notified to Cheng Wei has been refused. Under the coordination of the staff of the travel agency, the visa official of the Greek Embassy is just a symbolic question, and then there will be disappeared. The second day, Wang Jin, who arrived, even did not see the visa official, and was also notified.
During the entire rejection event, Tencent has never present any effective documentation or related instructions to the three champions, and has not given relevant specific matters, even, 3 champion passports, etc. Private goods have been seized in Tencent's hands without returning.
The three champions felt very lost, Cheng Yimai participated in the competition, Wang Jin even resigned for the competition, and disappointed, they asked Tencent's compensation, and the cost of Tencent has been spended by rejection. Later, I simply refused to answer their calls until they found a reporter of a national legal media in Beijing, and things had turned. Tencent's staff began to frequently call 3 championships.
Tencent presents 3,000 yuan in cash and a digital camera, and "嘱" 3 champion should not contact the media reporter again, once the matter is exposed by the media, don't want to get a penny from Tencent. However, after 4 months, things still did not solve it. According to the winning three championships, although their Athens trip did not have a row, Tencent was responsible for organizing the event of the event to I went to Athens. Athens.
At this time, the three champion took a step back, and only 10,000 yuan of compensation requirements for Tencent, and Tencent was still refused.
Integrity is in the mouth of the little penguin, becomes an empty talk.
Operator controls the dump of small and enterprises?
Although Tencent has a absolute monopoly status in the field of instant messaging, it is successfully listed, and a large capital is used in subsequent development, but the current instant messaging market is brewing a lot of variables, and the market faces a reshuffle. Can little penguins rush out from many competitors at home and abroad?
Answer maybe it is difficult. However, it should be seen that QQ's largest competitor is not MSN, NetEase bubble, nor Ya Ti Tong, but a telecom operator. Industry's insiders revealed to the "IT Times Week" reporter, its fate is in the hands of operators. For network operators such as China Telecom, China Mobile and Unicom, popularize their instant messaging systems is not difficult for operators.
The person said that if China Telecom does not let QQ landed through its ADSL, Tencent will not be able to apply. To enter the desktop terminal of China Telecom users, you must pass telecommunications's local network or broadband network. Then Telecom only needs to improve the price of other instant messaging systems to access the local network, or simply refuse access, China Telecom will quickly occupy the user desktop terminal. In 2004, China Mobile made a penalty for Tencent and sanctions against the illegal charges. Tencent pays a profit of 48 million yuan per year. Disadvantages have been very obvious, the lifeline is completely mastered in others. In addition to sanction, the biggest threat comes from the offensive of major operators. In early 2004, China Telecom has launched the first instant messaging software Vim. In China Telecom's plan, Vim will not just an instant messaging software, it is a value-added service platform, which can gather virtual operators to create internal management and collaboration functions through providing online voice, audio, video and other services. .
In addition, China Mobile and China Unicom have also begun to build their own instant messaging platforms. Through the binding of the personal mobile communication terminal, the base platform as a wireless network value-added service appears. This is a big blow for Tencent. The main source of Tencent is the commission of mobile QQ business. Mobile operators launch their own instant messaging systems, inevitably affect Tencent's income.
In the face of the pressure from the network operator, Tencent has been preparing for both hands. At the beginning of the efforts to take the initiative and telecom operators, try to find a very happy treatment approach, Tencent also conducts crisis public relations in the government management department, hoping to limit the behavior of telecom operators from policies to protect their interests.
However, the market has been in the past, from a few years ago, a few years ago, Tencent needs to accept the transformation of the role. Although the listing can solve the cash flow pressure on the road of Tencent QQ, this is not for all. Investment value-added services and online games can not solve QQ's hidden worries, shake the main business, and Tencent's future development will definitely fall into an embarrassment.
"QQ user loyalty is very high, many people can change the mobile phone number or even switch Linux, but will not change QQ." If Tencent does not solve the current stack of trouble, maybe Tencent's related person's self The quotation will become a foot from the little penguin.
