Does the interface standard stifle designed creativity?
No design standard can define all user interfaces. Therefore, under the definition, even if the designer takes advantage of the appropriate design standard, most of the design results are still reserved. The most important design element is often not defined in the standard, as standards do not understand the particularity of individuals in the design.
For example, I have recently participated in an e-commerce site design. In the first page of drafts, there are three ways to get products: search and two navigation tables, the form of navigation tables is a simple selection list. One navigation table is organized in a manner that users can often think of in this area; another navigation table is organized in accordance with the product process of the manufacturer. The structure of the availability test indicates:
According to the user understanding the model design, the success rate is 80%
According to the navigation design of the manufacturer's standard, the success rate is 9%
Conclusion: The second navigation table is abandoned, although some people in the project team opposed. The second table has a certain advantage for those who can correctly use it, but it is troublesome to most people. So it is not very easy to use.
I mentioned these for two reasons: First, although two navigation is the same as designed, the same page standard, terms, style, and interactive technologies are used, and their usability is quite different. The first medium design is nearly nine times higher than the second strength. If the user can't find the product, this website will not sell anything, it can be seen that this difference is money for e-commerce websites! money! Different money. The different availability is different from the different surface design, but the deep design (find out how to maximize the need to meet the needs of users, the best organizational information structure). Therefore, even if you follow the page design criteria, the designer still has a lot of things. A bad designer will use a bad navigation table on the homepage and never test it.
Second, the test results also tell us that even if the design standard is not necessarily available, it is not necessarily available. The standard guarantees that your users can understand those individual interface elements in your design, they know where to find what characteristics. But the standard cannot guarantee how the user understands these interface features, nor does it guarantee the features required by the system.
Eric DAIVS, a resource marketing information structure designer, recently made a usability test named by a shopping cart. Since that website is selling winter sports products, they hope, a novel name other than a standard vocabulary, so a name called "shopping sled" in the design. As a result, 50% of users don't know the concept of this sleigh. The other 50% said they saw that the "shopping cart" should put a sled, so I guess the meaning of "shopping sled". They know that this is adding something, and it is to add something like a sleigh. Lesson: Before we have not found a good name to understand, it is best not to be smart, don't use new vocabulary.
Of course, use the "shopping cart" nougain to ensure that the shop is more easy to use. The most insurance is that users will accept words that have repeatedly used as links in sites. This is a usability experience worthy of absorbing.
Jakob, Website User: User spends the most in other websites. Therefore, some practices that others often use, the agreement is the most prone to user experience, if you deviate from these habits, you can only get pain.
In early research, we know that it is one of the most important factors in availability. Macintosh is based on a set of detailed "Apple Humanization Interface Guidance" reference, which covers all its applications. For Mac systems (later Windows systems), it is necessary to maintain (design) allocation than the early system, which allows users to open new software. For example, the user knows that the order of moving an object is (1) selecting objects, (2) cut command, (3) open to a new area, (4) Click the insertion point, (5) Paste the command. Always in such a few steps. The CUT and PASTE commands are always in the Edit menu, always use Command and X and the COMMAND and V composites. Nothing, users must use v to come out and paste, but it has always been the same, it can do this. Let's go to the MAC software, do you think Excel is a bit MAC style? Or don't the more (a popular outline) not creative? Today, although most software is quite complied with the design standard of the system platform, it has not seen which two graphical user interface software is exactly the same.
Also for the website, comply with design standards, just simply ensure that users can know what you are saying. This is like writing articles, I would rather use the standard English vocabulary. You still have the story that decides what kind of story, how to combine the design element.
Design standard guidelines
The successful interface design standard should be:
Use examples to explain that because instances are more likely to make designers understand than text
Determine that the instance fully follows all the design features, not only to indicate, and the designer should be able to get more than one prompt from the instance).
A comprehensive checklist (designer can check one by item) - For example, the elements that must be appearing on all pages can form a checklist, a premise check list.
Establish a standard expert, on the one hand, you can evaluate new design in the formal standard check, on the other hand, can help the designer to answer questions about standards (if the problem is not easy, if there is any help, then it is estimated that each designer will Have your own different answers)
Relying on the active standard teaching plan. Light is not enough, you should actively find some projects, and often communicate with the project team, tell them the standard, moderately comment on their design, tell them how to avoid standard deviation
Standard documents should be updated in time. Under the work of standard managers, once new conclusions have appeared, the standard will be updated in time.
It is necessary to comply with other popular design standards, but also to make a clear description to highlight and these standards.
Relying on development tools and templates, these things are easier to make people to do standard design, not easy to do non-standard design
People should make people easier to find relevant rules, the printed version of the standard can be indexed, the online version is best to have a search, with a hyperlink, can be directly chained to other rules
Active teaching is especially important in intranet standards. Because each department has its own direction, it is easy to ignore the requirements of the headquarters. They usually excuse "We are not the same, the headquarters does not understand our situation". This is not wrong, but everyone is different, if the entire system changes the absolute chaos because of special circumstances. The interests of the big group are the most important, and all usability is based on the role. There can be a few cases, the environment is very special, so the contradiction must be accepted, but this must be in limited cases, and have a good explanation (it is correct explanation, not enough explanation)
