One has not been translated, but it has some already, I hope to help the web ui.
How users read on the web
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People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences In a recent study John Morkes and I found that 79 percent of our test users always scanned any new page they came across;. Only 16 Percent read word-by-word.
Users rarely read a web page by word (16% of people), most people use scanning ways to read (79%)
As a result, Web Pages Have to Employ Scannable Text, Using
Highlight Keywords (Hypertext Links Serve As One Form of Highlighting; Typeface Variations And Color Are Others)
Meaningful sub-headings (not "Clever" ones
Bulleted Lists
One IDEA PER Paragraph (Users Will Skip over Any Additional Ideas if They area not caught by the first few words in the paragraph)
The Invered Pyramid Style, Starting with the Conclusion.
Half The Word Count (or Less) Than Convenctional Writing
The results show that the text of the web page should be scanned:
Highlighted keyword (including hyperlink, font and color change, different)
Delicious subtitles (not superficial)
Dot list
One topic for each paragraph (if the first few words are not attracted to users, they often skip other content)
Inverted the pyramid structure, starting from conclusion
Use the traditional way of the next half or less
We found that credibility is important for Web users, since it is unclear who is behind information on the Web and whether a page can be trusted. Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links. Links To Other Sites Show That The Authors Have Done Their Homework and Are Not Afraid To Let Readers Visit Other Sites.
For web readers, credibility is the most important, because they don't know who is behind the scene, can this web page can believe. Improve credibility methods: High quality pictures, good literals, and even championships. Don't worry about the readers to visit others' websites, and even let the readers see the author's due diligence.
Users detested "marketese"; the promotional writing style with boastful subjective claims ( "hottest ever") that currently is prevalent on the Web Web users are busy: they want to get the straight facts Also, credibility suffers when users clearly see that.. User hate commercial slogan. It is now very popular to write the subjective slogans such as "sincere to forever". The user is very busy, they want to get a direct fact. So they see exaggerated behavior, the credibility of the site is reduced.
Measuring The Effect of Improved Web Writing
Improve the effect evaluation of the website writing
To measure the effect of some of the content guidelines we had identified, we developed five different versions of the same website (same basic information; different wording; same site navigation). We then had users perform the same tasks with the different sites As. shown in the table, measured usability was dramatically higher for the concise version (58% better) and for the scannable version (47% better). and when we combined three ideas for improved writing style into a single site, the result was truly stellar : 124% Better USAbility.
In order to evaluate some of the website content guidelines we determined, we have made five different versions for the same website (the same content, different wording, the same site navigation). Then we let users do the same thing on different stations. As shown in the table below, the availability of simple versions has increased by 58%, and the scanned version has increased by 47%. When we use the three writing styles to be on a website, it has increased by 124%.
Site Version
Sample Paragraph
USAbility Improvement (Relative to Control Condition)
Promotional Writing (Control Condition) Using The "Marketese" Found ON MANY Commercial Websites
Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), CARHENGE (86,598), Stuhr Museum of the Prairie Pioneer (60,002), And Buffalo Bill Ranch State Historical Park (28,446) .0% (by definition)
Concise Text With About Half The Word Count As The Control Condition
In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge, Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park.
58%
Scannable Layout Using The Same Text As The Control Condition In a Layout That Facilitated Scanning
Nebraska Is Filled With Internationally Recognized Attractions That Draw Large Crowds of People, WITHOUT FAIL. IN 1996, Some of The Most Popular Places WERE:
Fort Robinson State Park (355,000 Visitors)
Scotts Bluff National Monument (132, 166)
Arbor Lodge State Historical Park & Museum (100,000)
Carhenge (86,598)
Stuhr Museum of the Prairie Pioneer (60,002)
Buffalo Bill Ranch State Historical Park (28,446).
47%
Objective Language Using Neutral Rather Than Subjective, Boastful, OR Exaggerated Language (Otherwise The Same As the Control Condition)
Nebraska has several attractions. In 1996, some of the most-visited places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the prairie Pioneer (60,002), And Buffalo Bill Ranch State Historical Park (28,446). 27%
Combined Version Using All Three Improvements in Writing Style Together: Concise, Scannable, And Objective
In 1996, Six of The Most-Visited Places in Nebraska WERE:
Fort Robinson State Park
Scotts Bluff National Monument
Arbor Lodge State Historical Park & Museum
Carhenge
Stuhr Museum of the Prairie Pioneer
Buffalo Bill Ranch State Historical Park
124%
It was somewhat surprising to us that usability was improved by a good deal in the objective language version (27% better). We had expected that users would like this version better than the promotional site (as indeed they did), but we thought that the performance metrics would have been the same for both kinds of language. As it turned out, our four performance measures (time, errors, memory, and site structure) were also better for the objective version than for the promotional version. Our conjecture to explain this finding is that promotional language imposes a cognitive burden on users who have to spend resources on filtering out the hyperbole to get at the facts. When people read a paragraph that starts "Nebraska is filled with internationally recognized attractions," their first reaction is NO, IT's Not, And This Thought Slows The Down and distracts the from using the site.
My feelings: The best writing method of website content seems to be similar to writing my own resume.
