Iconic tracking research on network readers
In May 2000, the Poynter Institute published a study on how readers read news eye tracking in the Internet. The research focuses on the newspaper's website. Their conclusions verified the discovery of similar research we were early in 1994 and 1997.
Mainly found:
Text is more attractive than pictures
The user stays on the text double, in general, the user is first attracted by the big headline, article summary, small title. Sometimes I don't look at the picture at all until the second, and I browse the picture when I browse this station.
Keep the big title is simple
Users are more willing to prefer straight-out titles, rather than being modified, interesting or cute.
Simple reading teamwork reading
The only person who reads a summary is three times that of the person who reads full text. Even if you read a full text, you only read 75%.
In short, the most common behavior of users is to ignore the details. Once you find the information of interest, you will read a pass in depth. So: Online content should be done with both surface reports and in-depth reports, text should be easy to sweep, but also to find what they like.
Alternately browse
Users often change in some websites to browse.
· They first browsed in a window
· Switch to another window and browse another website
· Then go back to the first window and continue to browse. Sometimes I will return to the second window to continue browse
Users often do this, regardless of using large screens or small screens. Windows's Task Range allows users to easily browse about eight sites.
The website designer should learn this is: the user will not put the focus on the same website.
The design of the website should think about the users who often leave again:
· Help users. The concise title tells the user what is talking about each page. Title with simple and significant keywords can help users find minimized windows in the task column
Don't assume that users can remember his entire browsing process. Provides "breadcrumbs" and other positioning tools. Don't change the standard hyperlink color, which will make users forget which pages have been accessed. Use standard terminology to reduce the trouble of understanding the relationship between these terms and context
· When the user experience is tested, if the user stays in your website for a long time, then interrupted him for a few minutes, so that he can returned to him smoothly again.
Significance to non-newspaper website
These surveys are for newspaper news websites. For most corporate websites, business websites, or internal websites, direct transcriptional discovery some limitations.
· The credibility of the content is far lower than the credibility of the newspaper website. Therefore, the website should reduce the elements such as market propaganda and slogan slogans.
· The user spends less time on this website, generally in ten minutes.
· The user is not willing to see more text on such a website. On news websites because of the objectivity and integrity of the news, they are willing to read the news of the paragraph. Reading news means that users are willing to take the initiative to accept large paragraphs and find out information directly.
