February 24th, Sybase Global Market and Business Expansion Mr. Marty Bear, Mr. Marty Bear visited Beijing, and reviewed the Sybase Global and China Market in 2004, in 2005, 2005 Market Instruments and Prospects. Outlook. Mr. Marty Bear, senior Vice President, Sybase Global Market and Business Development, is very satisfied with Sybase's global and Asia Pacific. He said: "Compared with North America, United Kingdom, Germany, South Korea, the Chinese market is the most potential. In the past eight months, Sybase has increased in the market share of the Asia Pacific region. 5% of the goal. In the fourth quarter of 2004, China is a history record of Sybase product sales. "Marty Bear also said that Sybase will continue the 2004 product market strategy in 2005, which is more in-depth Sybase traditional five major industries, financial, telecommunications, energy, transportation, government industry, providing solutions that meet corporate development and demand; promote growth of SME's target market by promoting agents and partners for Sybase products In-depth Sybase traditionally five major industries, specializing in business development in the manufacturing industry. Sybase's goal is still to provide customers with advanced technology, in place, fast, and reasonable products, and improve service quality. To this end, Sybase will invest a large amount of funding to add offices in all regions of China, expand the sales service team to communicate and cooperate with customers and partners to meet more and more.
Big customer business, SME, and new business account for 80%, 15%, 5% of the Sybase business, respectively. Due to the unique openness of Sybase products, it can be applied to different databases, especially those IBM and Oracle products, thereby helping companies get greater return. Sybase will give full play to the role of resolving the center of China, with partners, in accordance with customer needs, and launch more solutions to international trends and suitable for Chinese business characteristics. Such as Sybase has recently launched real-time data service technology, disaster backup solution, data dynamic archiving technology. In 2005, the Sybase User Advisory Committee will be officially launched, composed of Sybase 10-15 large customers, they are leaders from all industries, such as the Ministry of Railways, China Telecom, Ministry of Communications and Local Taxation. Sybase will be consistent with the development direction and strategy of these companies. Timed on the direction of Sybase product development and listening to their opinions, providing more effective products and solutions according to customer needs, thus improving and enhance the development of Sybase products and solutions. Mechanism, providing reference to various industries to apply Sybase products and solutions. Many customers know that Sybase is commended. In the new year, Sybase will adjust the global market strategy to integrate corporate development strategies, product strategies, brand strategies, and various resources. Emphasis is a company and mobile that can provide information management, development and integration for users. Software solution vendors.
In the new year, regardless of the customer in any office in Sybase, it is possible to get the same information. Marty beard said: "Partners are very important for Sybase, from 2004 Sybase sales to the income of the partners account for 40%, China has accounted 60%. Sybase's goal is to meet the whole of the partner revenue 50% of sales. In 2005, Sybase will continue to strengthen relationships with partners, with more effective ways to provide training, introduce products and solutions, more about their needs. This is also Sybase and partners to keep The reason why Intel and Sybase have a very strong partner have always been given to Sybase. "2004 mobile business Sybase has been given to Sybase. In 2005, Sybase will continue to maintain the development of mobile services. Although the Chinese market is still not mature enough, Sybase still will move the mobile business as one of the corporate strategic development directions. For the recent IBM and Oracle, the mobile product has been launched, and the Marty Bear believes that Sybase leadership in the mobile business sector is still unhappy, not only in China, is also in Europe. In the product, SYBASE has a large number of results, leading to other competitors and the situation will continue. Mr. Zheng Yi Tao believes that the emergence of competition can be beneficial to the market expansion, and most importantly, customer needs will also be satisfied due to competition.
