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In business management, we must inevitably encounter multiple difficulties such as speed and quality, advanced and stability, quality and quantity. In the face of contradictory conflicts, we often think that: fish and bear palms are not part. For example, if the speed is only "temporarily" grievance quality. What is this? Here, through speed / quality, the analysis of contradictory conflicts, explores how to use management art to make contradictions from conflict to harmony.
First, only systematically analyze, can discover the root cause of the problem
All along, we always emphasize "time is not enough", at the product decision meeting, there are always many urgent things that require special treatment, so the process, quality, long-term construction, etc. We do not deny that there is indeed an emergency. But if long-term, a wide range of "emergency" situation may be in our management. In fact, by analyzing the response process of the opportunity window, we will understand who steals our time.
As can be seen from this model, we often face pressure on the implementation process time, because we have derived too many fighters in the cognitive process, decision-making process.
During the cognitive process, we often commit "proud rabbit" wrong - sleep, the world, or because of habits, evaluation traction, etc., or is entangled for emergency transactions, no investment It is very energetic to analyze and guide the future. As a result, there is no feeling or cognition of new market demand. It loses a lot of time in the cognitive stage; in the decision-making process, we will also commit "wake up early. The mistakes of the evening have been foreseen, but they don't dare to do "pain" decisions. Due to hesitation, the decision time consumes. When the determination, the PDT manager received the project task book, it has reached the "challenging" urgent time, and there is not a few 剩 剩 剩
For example, in accordance with the highest efficiency in the industry, a product has been released from the project to the market at least six months, but we can give the PDT project group only three months. "The machine is not lost, it is no longer", and the PDT manager has to lead the whole group, hurry up in the final sprint. They were in urgent to make the scientific analysis of the system, and they did not listen to the opinions of the technical experts. If the desire of the result is not reached, and it is inevitable that it is difficult to turn over in the implementation process, so that overtime plus points, do not take the process, do not follow the phenomena of all kinds of hands and other phenomena. What's more, due to the hasty, product parties, customers have no time to integrate, the product is difficult to reach the "overall" state, and some defects are also inevitable.
The formation of the malignant cycle will be: Once a defective product is pushed to the market, it will cost a lot of time to save the fire, and the version is frequently upgraded, and we waste our future time. Future time is more gold! If you have a heavy past, you will inevitably come back in a new round of future, and give birth to a new round of "emergency".
Second, implement an organizational entity, systematically, to grasp market demand, timely decision-making, is the fundamental guarantee for the time in the front end
In recent years, the new concept of grasping market demand is endless: discovering profit areas, creating new growth points, leading response to customer needs, etc., in this, the corporate person is almost like several people. However, expensive! The success of management is not logical, but it is implemented.
To win a cognitive time and decision-making time, the most important thing is to have an organizational entity to guarantee. The so-called entity is the important goal of this organization to "make the employee to do the right thing" in a reasonable time ". The work of this entity is routine, rather than thinking about doing it, busy "flexibility" work. This team's work mode is to institutionalize, programmatically, and standardize. This team should have two levels, one layer is a decision support layer, and the other is a decision-making layer (clapper layer). The main task of the decision support layer is through scientific methods, establishing information collection systems, timely, accurately collecting relevant information, finishing processing information, system analysis information, so that information is truly information on decision-making decision-making, and provides a variety of decision-making plans. References for decision-making decisions. This can serve as a means of assisting, supporting and promoting the decision. Therefore, this group must understand the overall technology, and have a keen market feeling and rich market experience; it is necessary to concentrate on the company in this area to form a well-dried team.
For decision-making layers, it must be clear that any decision-making support team's work cannot replace the decision-making responsibility for decision-making. Because they are far-sighted, the role in which the global role is unable to play. The decision-making layer should have its first information, and they have been more important than those of the suppliers of partners, competition partners, and the important high-level contacts of the supplies. The board can only be responsible by the decision layer. Any individual's views on the problem, so the decision-making layer should be a great combatful team, which makes the decision-making correctness of the system through a good communication. The points are:
Programming: Establish a mature operation process and template system;
Democratization: Play the power of collective wisdom, make full use of individual differences in the decision-making team, activate creative thinking, so that the program is stereoscopic, making decision-making programs more in line with the company's goals;
Scientific: IT system supports data information; the application of system thinking;
In short, the most important thing for winning is far-sighted, it guarantees that we do the right thing. Prospectively grasp market demand, timely decision-making, is the first step in winning time, and it is also a key step.
Third, use the right way to do the right thing, win the implementation time
Shorten implementation process time, need to rely on a series of advanced philosophy and mature methodology, including the company's unit technology development management, knowledge integration, information high frequency applications, parallel engineering, etc. in practice.
[Unit Technology] Any product that satisfies customers is set up a variety of scientific and technologies. If we introduce a new product, all unit technology involved must start from zoise, then never lead . If the core technologies involved have not been practiced for a long-term test, the stability of the product is difficult to grasp. Therefore, in order to improve the response speed, the company must have its own unit core technical database, must have a first-class technical expert in various unit technology.
[Integrated Applications] Each employee should improve the ability of knowledge integration applications. To recognize the knowledge of "knowing the most in a certain field", it is more important than knowing some aspects. This is a constant ability to get new knowledge. The ability of knowledge integration applications is the new core competitiveness of enterprises in the era of knowledge economy, and is an extremely important innovation capability of enterprises. Having knowledge is not equal to having wealth, if we can't intend to integrate human knowledge with your own knowledge to create new wealth as the society, we can only be a lonely, self-enhancement, and society will not give us wealth.
We also have to realize that in the human knowledge base, it has been expressed by words, charts, etc., just the horn of the iceberg in human knowledge. Human has more knowledge of knowledge, and it is a state in which it can be integrated, and it is not possible to say (known as implicit knowledge). Internal implicit knows through people with cooperation between people, in-depth communication, repeated discuss, through metaphor, summarization, image description, etc., can improve it, and then achieve the purpose of sharing. This is a process created by human knowledge. Human history is inherited and innovative. There is no time to leave inheritance human beings, and there is no tomorrow. We have to know time from the inheritance and innovation of knowledge - "Human Time". We must use the "human time" to won the speed and win the competitive advantage. The company's "non-repetitive mistake", "do not do repeated invention" corporate culture, indicating that the company has awakened to "human time". In the past few years, the company's management change has specially pays special attention to the construction of the database. ITMT (Integrated Technology Management Team), TDT (Technical Development Team) has begun to operate, indicating that the company has implemented the "human time" to action, "human time" has become our "truth".
[High Frequency Application] It is especially stressed to improve the issue of repeated utilization of data data. As we all know, the company's data is the company's intangible assets. However, the data is not intended to be a message, and the information is not analyzed, and the knowledge cannot be made, and the knowledge does not use wisdom to apply. It cannot become a tangible asset. Therefore, the value of intangible assets depends on the status of data data, and effectively propagation. This is not valued by people. A company information, the relationship between the number of times the information repeatedly used and the ability of the company's ability to create is an index relationship, namely:
Product Creativity = (Enterprise Information, Repeated Utilization) N
Where n = uses the number of times;
From this perspective to re-understand the role of the data data department. From the above analysis, we expect the data department to be the communicator of corporate information information, salesman. They have to make data data by organizing and become useful information, and use the correct way to pass to the urgently needed people; guide people to accurately find the information they need by convenient channels. They also have to take the initiative to understand the needs of "customers" and become passive services for active services. The data data department must understand what the company is really expecting their true expectations. It is not easy to understand the security of the information warehouse, but the understanding not only works, but also makes the company's disappointment.
[Parallel Engineering] "Parallel Engineering" theory and practice developed in the industrial economic era, greatly enhances the response speed of enterprises to customer needs. In developed countries, in parallel projects, it is not only used in the company's R & D, manufacturing, sales, and serving all aspects of the supply chain. For example, a new model of a car manufacturing plant contemplates, and the equipment supplier of manufacturing vehicles has also begun to design the production equipment of this new model for this automobile manufacturer. Once it is decided to put production, production equipment can be immediately in place. At present, the company's implementation of integrated product line management operation mode is the most effective way to implement parallel processing, which has been proved by world-class giant enterprises such as IBM.
In short, a good idea is much. However, any management system and operation mode are manipulated by people. Is there a management system and operation mode effectively related to the operator's quality, behavioral habits, and mental mode. "Master introduces the door, practice relies on individuals" we must consciously guide and teach themselves, so that they are liberated from extensive working culture, gradually develop a collection of work habits and culture.
Fourth, through quality and time, hunting of quality and speed
In the past, we saw more quality and speed "contradiction". When we do correct things through the specific analysis of the "Enterprise's Reaction Process Model", and use the correct way to do things, quality and speed is complementary, and naturally harmonious phase is in one system: High-quality upstream work is a sufficient time in the downstream, ensuring the downstream high quality completion of the work goals, and the high-quality downstream work has won the future. From this picture, we can see that as long as the operation mechanism, grasp the market, technology, standard, build a mature unit technology library, cultivate fast and effective technical integration, then we can efficiently respond to market demand, big Save the implementation process. After the rapid output of high-quality products, the customer trusts, the establishment of corporate brands, which is conducive to occupation of information and opportunities; at the same time, we have won time and energy to do next business plan, basic construction, product development work. This customer needs unit technology integration ability = fast and stable, the entire operation enters a benign loop, fish and bear's paw can be obtained.
So is the above idea is too ideal? Not! The company's process organizational change has provided us with a lot of good methodology to support us. For example, establish the responsible departments of the Marketing Engineering Department, by analyzing customer needs, according to the priority of customer needs, optimize the portfolio, the version road sign is made, guarantee the efficiency of product investment; by applying IPD structured processes, adoption of standardized project management The resource balance management method guarantees the smooth progress of the product development process; by making core technology into unit technology, form a reusable shared module, strengthen the integration of system engineering, and use asynchronous development model to shorten the development time, reduce comprehensive cost By establishing a cross-sectoral product management and development team, and supplemented with a valid assessment system to ensure effective overall product development. The maturation use of these methodologors will promote the joint improvement of quality and speed indicators.
In short, the time and quality are in the same contradiction, both sides are alive and unified. "Fish and bear paw can be uncomfortable", in fact, it is a way of thinking and going to school. Excessively emphasize the contradiction of contradictions, and ignores the unity of contradictions. The artist's art is to find harmony and unity from the two difficulties of contradictory. The process of finding is the process of managing innovation and technological innovation. It can be found in harmony, fish and bear's paws.
