As a worldworn of software companies, Autodesk naughty, single-risk, in 10 years after the founding, is always full of recklessness and pessimism. Until 1992, it encountered this woman called Carrot Bartz. When 1992 Becoe became Autodesk CEO, the sales manager of the 43-year-old Sun Microsystems is destined to become a person who changed the fate of this company. She takes over one of the most rapid US development, and the company produces an epoch-making AutoCAD series makes architects and engineers to get rid of traditional T-type rules and pencils, design on personal computers. Any needed building part. This also makes Batz himself become one of the most dazzling women in IT industry. I didn't have a dilemma. I quit the next day of the Barz, she was told that she had a cancer, which means she needs strong and viral struggles in the next few years to get survival. The incompetence of the last at the beginning of the last, seems to have given her a variety of problems, she needs to face the debridement of external personnel from the beginning of the programmer from the beginning of the startup. What is even worse is that the first major product she led has been published, and this fatal mistake has brought Autodesk to the verge of bankruptcy, and has also triggered many industrial observers to question her management capabilities. Many people in us will have an exit when they are in such a situation, but Batz is not. While the pain and cumbersome treatment process, she is unswervingly to make professional operations of the entire company's amateur level, and seek various required management pathways to solve the internal problems of the company. In the end, she defeated cancer, and the Autodesk was re-obtained in the late 1990s. Autodesk's product manager Tony This review Base: "There is no failure in her dictionary." When studying in secondary school, Batz relied on the assistant to the local bank to complete his high school studies, and then she received a computer at Wisconsin University. The degree, only 2 female students in this university have received this professional degree in 1971. This degree also allowed her to enter digital instrument company DEC, and subsequent Sun. Barz's sales performance in DEC and Sun is very good, and Autodesk has also cultivated her effective leadership model. Technical capabilities are essential qualities as leaders, and Batz I don't tend to guide too many languages. Fortunately, she did not form an absolute self-center during the growth of the leader, although occasionally emotional is out of control, but she has a diplomatic wisdom and randomness, which makes her and each The breeds are all made into one. This can be seen from a regular meeting, recently in the company headquarters, in this informal meeting called "Drinking Coffee" and Batz, Barz gathered together. Because it is just that autodesk's stock price is rising, Barz is very easy, she even joked for himself for 5 minutes: "You know, my employee will usually think unless you want to be dismissed, otherwise you will not be with Barz. After breakfast, I can only go later. "At the meeting in the laughter of the employees, Batz first introduced the main reason for the company's recent success, and then she answered the question raised by the employee. The employees have also mentioned very direct problems: How long does Barz will stay in CEO? I didn't mind this, "I raised it when I have an annual sales of 1 billion US dollars, I've reached this goal. I really need time. As long as I can learn new things in this company, I will It will continue to stay. "Of course Batz should stay, Autodesk is now in need of cutting costs and gaining higher profits. The key to the problem is how far AUTODESK needs to change. How long should this change taken by this change? In the bubble, it is calm compared with another female CEO HP CEO CEO, Barz, is particularly low-key.
You rarely see that she has done a speech of the company's development of the company's development, and rarely accepts the interview of the media, but it is this stable personality to bring a decisive impact on her company during the Internet's foam. She not only retains the main talents but also lets companies have been in a good development stage. The rapidly developed Internet quickly rushed to the joy of company business recovery in the early 1990s, in the new Internet environment, autodesk's products have not followed the development of the network. Autodesk has once again experienced the madness of the stock price, the outflow of talents, and the outside world for the company's future complicated guesses. Barz uses his actions to reject any guess about her may resign. A Board of Directors of Autodesk remained that in the company's most difficult time, everyone often considers how to realize the differentiation of the company and the difference, but everyone thinks that it is difficult to find an excellent like Batz. Manager. It is also necessary to change the cultural atmosphere of Autodesk, and Autodesk has become the standard of the PC industry in the 1980s. Many professionals think that the computer has completely changed the construction industry, but truly let this process has a large extent to which the AUTOCAD is promoted, because the company's series of products makes engineers more than information management Work instead of cumbersome numbers. However, when the company was the most successful, there was an increasing bureaucratic style, which also buried hidden dangers later in the Internet era. At that time, employees often took their own pets (now some will be like this), and Autodesk founder John Walker himself will bring their favorite Miller beer. This kind of corporate cultural disadvantage is particularly obvious in the development of product development in the early 1990s. When Microsoft's Windows operating system has become the hegemony in the world PC, Autodesk has not yet issued a system that can run on a Windows platform. This surprising lag has made the company quickly caught in the crisis. Bartz's original day is not good, because it is not a programmer, she is soon being considered to be heterogeneous by some Autodesk's programming elites. However, compared with the obedience CEO Erva, Batz is much tough, she just came to the company to show a strong implementation attitude. Shortly after arriving at the company, she told her employee: I am here to create a career, not listening to others. In 1994, Barz had initially proved its own management capabilities. She has realized the use of AutoCAD products on Microsoft Windows products, and she has strict requirements, formal steps and clear schedules for the program that have worked freely. Although she did not let Autodesk's main profit from the upgrade of AutoCAD products, this means that the company's performance will fluctuate with the sales status of the product, but she has made the company's performance stable, especially It is resistant to the impact of the economic fluctuations that many US software companies have closed down. However, the Internet's boom is clearly being lost by many top technicians. And this kind of boom has even touched Bartz himself, she rejected several salary and attractive jobs. In order to be able to hold the morale of the entire team, she has even posted a list of "the most ridiculous" headhunting company visits and publishes the employees per week. This list obviously indicates the determination she won't leave. Their attached finally won the return. Now that the 100 companies in Wealth are all using Autodesk's products, it has been supported by the Word of Microsoft's Word, which has gained most of the engineers and architects. The company ranked first in the rankings of Barbur 500 over the past 12 months, and the company's assets have been thrown three times compared to 2002. In 2005, the company's sales will exceed 1 billion US dollars in the first time, while profits are expected to increase by 50% from last year. The 3D Selection 3D Technology Strategy is Barz's most important strategic step because she has realized an important role in designing machinery software in 3D technology software. As early as 1996, the goal of developing 3D technology design software was proposed.
However, the 3D technology design software in the first developed 3D technology took 4 years, but after the listing, the company's sales department is only willing to promote this product. Because it is the 2D product AutoCAD is too successful in this field, so AUTODESK has always avoided the more risk of the 3D technology design software market, they are afraid that new products will eaten the original AUTOCAD product sales. At the same time, companies such as SolidWorks and AutoSys have begun to post their own 3D software products. Barz's toughness and stubborn, making Autodesk have to release all the concerns on the shoulders. The ultimate result is that the 3D technology design software is not only successful in the profession, but also gradually puts Autodesk from excessively dependent on 2D product sales, Autodesk has a $ 279 million sales in AutoDesk. Closer half from 3D technology design software. But competitors will also suspect that Barz can extend products into an enterprise-level application environment, such as integration with Oracle database or IBM. Obviously this idea is the most reasonable. If the extended strategy ends fail, it will have a major impact on Autodesk's image and may be dragged after the company's development trend. The dilemma faced by Barz is obvious, but no one is more believed that Autodesk will continue to maintain the world's leading position in the computer-aided design area. She continues to motivate her employees, even in the most difficult moment, she must maintain absolute confidence in her company, and only such autodesk can maintain more competitive advantage in the fierce competition in the future. (Reprinted from "IT Age Weekly")
