SWOT analysis is a powerful analysis tool that is often used in marketing management: S represents Stregth (advantage), W represents Weakness, O represents Opportunity, T represents Threat (threat). Market analysts often use this tool to scan, analyze the entire industry and market, obtain relevant market information, provide decision-making basis for high-level. Where S, W is internal factors, O, T is an external factor. When you have a job, you can use this tool for your own physical examination from the foreigners, and carefully evaluate your professional opportunities and threats you are interested in. In general, job seekers should follow the following four steps: 1. Assessing their strengths and shortcomings, each of us has their own unique skills, talents and capabilities. In today's market economy, people are likely to have more or in some or some areas, but it is impossible to be proficient. For example, some people don't like to sit next to the desk all day, and some people think that they want to deal with strangers, they will be numb. Please make a table, list what you like to do and your strengths (if you think it is difficult to define your strength, you can find some test exercises to do it). Similarly, through the list, you can find something that you don't like to do, and your weakness. After listing these, you have to make those strengths and weak marks that you think of you very important. Find out your shortcomings and discover your strengths, because you can do two options based on your own strengths and shortcomings: First, try to improve your skills to make up for your weakness; second, give up to some of you are not good at Skills require a high occupation. 2. Find out your career opportunities and threats. We know that different industries (including different companies in these industries) are facing different external opportunities and threats, so it is very important to find out these external factors. These opportunities and threats will affect your first job and future career development. If the company is in an industry that is often affected by an external unfavorable factor, it is natural, and the professional opportunity to provide by this company will be very small, and there is no chance to rise. On the contrary, the industry filled with many active external factors will provide a vast professional prospect for job seekers. Please list one or two industries you are interested in (for example, insurance, financial services or telecommunications), then earnestly assess the opportunities and threats faced by these industries. 3, the outline list lists your career goals carefully to make a SWOT analysis evaluation in the next five years, listing four to five professional goals you want to achieve within five years after graduation. These goals can include: Which kind of occupation do you want to do, how many people you will manage, or you want to get the salary you will be. Please remember: You must do our best to play your own advantages and make it full of work opportunities in the industry. 4, the outline lists a further study of the Professional Action Plan for the next five years mainly involves some specific things. Please explore action plans to implement each of the above third steps, and explain in order to achieve each goal, when you want to do these things. If you think you need some external help, please explain what help and how you get this help. For example, your personal SWOT analysis may indicate that in order to achieve your ideal career goals, you need more management courses, then your career action plan should indicate when you study these courses. The detailed action plan you have developed will help you make decisions, just like the company's prior plan to provide an action guide to the professional manager.