Software companies also need to do their own positioning Ma Ying Bing (this article reprinted from Software Engineering Expert Network www.21cmm.com) At the beginning of the 1980s, China has just ended their chaos, and began to reform and opening up, the center work transferred to economic construction. The national economy is waiting for a waste, there is a market opportunity everywhere, it is really hardworking. So the rich people in the wealthy will expand extensively. It is originally an expansion of the foundation of the clothing. Out another pharmaceutical company. It was originally engaged in coal and operated a computer company. So far, a word called "various business" frequently Report. In the end of the 1990s, I talked about the topic of money, and the image of all indigenous competition in all walks of life is called "Baiyu Strong Strong". At this time, the expanded enterprise group has played the strategy of optimizing resources. I actively launched some industries, re-integrate resources, and put forward the "core competitiveness" statement, I realized that it is necessary to concentrate the advantageous battlefield and do the big life in their own advantage. At the end of the 1980s, the application of China software has just been fully launched. It can be called "big tack", that time, as long as it is "big", what procedure (that is also called Software, or called the system, but the author is still aunt, it is called program.) Can be written, from financial management to personnel management, from office automation to industrial control, from smart meters to CAD (computer aided design). Regardless of the management class or a low-level printer driver, whether it is a plot program or a control program, it can be delivered. This is the phenomenon of that time, but it is not too possible. Original society, everyone only knows hunting, then there is agriculture, and later differentiates the industry. After several years, it has evolved to the commercial emergence ... The progress of society has developed, and the advancement of technology is constantly rich, market capacity. Continuously expanded, there have been market segmentation. Just like which company in modern society can completely leave the help of the outside world, the software companies today are no longer possible to engage in the business of all inclusive business. As a company, there must be a position of a company, launching a product, product also has a positioning, that is, this product is done, which is the consumer group. Corporate positioning is the first step in the development of enterprise development strategy, product positioning is the first step in the development of product marketing strategies. Corporate positioning is also good, product positioning is good, only in this way can you focus on our key areas, focus on competitive strength, highlight your core competitiveness, and increase your own opportunities. People's energy is limited, and the company's energy is equally limited. Successful software companies in the world have a successful position. Microsoft is based on the operating system platform. Oracle is a database. SAP is the ERP, Siebel is known for CRM ... Veritas is the fourth software company ranked worldwide, but it is not seen how many people know him. The reason is that this company has been focusing on storage management solutions. From 1982, it has been doing "behind the scenes" in 1982, and puts its core technology OEM to Sun, HP, IBM, Microsoft, Compaq, Oracle. These well-known companies, indirectly account for most of the market for storage management software. First, Veritas is a focus on the foundation storage backup section. After a certain size, there is a certain size to purchase and develop other related technologies, gradually cover data protection and storage resource management, integrate to form a comprehensive storage management solution. .
