From: http://xliu.mblogger.cn/posts/10714.aspx
Take a 35W car every day, there is always a old man who sells newspapers. The old man is wearing tidy and looks at the spirit. It seems that every day's business is good. One day after get off work is not too late, I bought him a magazine and chatted with him. "Old master, business is not bad!" "Well, you can go!" "See you is busy, the harvest must be good!" "Oh, it is not bad! Anyway, the old woman and the child are basically I have a problem! Friends, don't look at me General Tu Tong, my daughter is in the South University! Tuition is expensive! "" Hey, the old master, you are really! The average person can not be so big! "" "Oh, friends you It can be said. But you didn't say anything wrong, I don't move, no problem in 4000 pieces a month! "The old man opened the words and chatted with me. Two years ago, the old man was laid off in the factory. Laid-off wages are so small, the pressure of life, so that the old man began to sell money to earn money. (Develop a work objective). Selected, found that 35W car total traffic is large, the train is more, so it is selected to sell reports at the 35W car station (by initial market analysis, selecting terminal sales point). However, after a few days, it was found that the station fixed, the store has two. (Marketing environment argument). One of them sold a long time, and another seems to be an acquaintance of a driver of the station. (Preliminary analysis of competitors). If you don't make any preparation, you will be taken directly, you will be driven out by others. So the old man intends to start with the management staff of the station (developing a public relations strategy). Start, the old man gives a few executives per person every day, and I started to be unfamiliar with him, and don't have his newspaper. He said that this is quite sold, and the station administrator is not a big official. It will be familiar with two. At this time, I started to fall down, saying that it is not enough to laid off. I can't sell a few more than the nearby, and I can't sell a few days. I have to participate in the college entrance examination. The high tuition fees are really weak. Ok, if she doesn't read it really sorry, she is really sorry ... (in contact with the public relations object, and to sympathize). The people are doing meat, and the station administrator will help him out: then you have to sell our reports. We are very good here, they can sell hundreds every day. Come it! There is a license for the station administrator, and the old man's light is big. Of course, the old man will not forget a newspaper (public relations maintenance) every day (public relations maintenance). However, this game is entered, can be sold in three newspapers, selling, but the same newspaper. Old Han Dynasty thought of (analyzing marketing strategy), there is! The other two sold reports have a small stall, one right at the station. The old man decided, not stall, the people who took the newspaper and waited for the car. (Differentiated marketing, channel innovation, sales sales are direct). For a while, the old man also summed up some doorway: Waiting for the people in the car, the young men who like to buy newspapers, people who get on the bus, the people who have a seat, you like to buy newspapers and like to eat early (consumer analysis ), There are very many newspapers sold in major news (sales data analysis).
