Google Wealth Legend Wealth Legend: Google Two Youth Chronicle 30 billion US dollars
By the office office to the market value, it is estimated that the 34 billion HK $ 234 billion, Google is not only the world's most popular Internet search machine in just 6 years, but also has a unique cultural phenomenon. Its legendary story begins with two Graduates at Stanford University.
Google founders, 30-year-old Bran and 31-year-old Page, in 1995, in the Campus of Stanford University. At that time, they reported together the university's graduate courses, and they found that the two contexts were the same (the same books were in the book, and the father was university professor), and the character was stubborn.
1 million US dollars
In 1996, two of them were gradually thinking about Google's concept in Page's dormitory room. In 1998, they raised $ 1 million from friends and relatives, and hosted a hut and room in California as a office, officially established Google. Since then, Google's business has expanded, which is only $ 220,000 in 1999 to last $ 1 billion last year. In the past, only two of them, table tennis tables act as a conference table, which has developed to the headquarters of 500,000 square feet, employee nearly 2000 Internet giant.
Google founders, 30-year-old Bran (right) and 31-year-old Page.
Search engine market faucet
The appearance of Google has changed the model of netizens searching information. In front of Google, there are mostly used Internet links that are not used. Brand and Page will reorder search results through complex mathematics and large computer databases, allowing users to get the required information in a short time.
Now, it has a 35% search engine market, Yahoo accounts for 30%, Microsoft's eloquity is third, and the market share is 15%.
Before the date of the appointment
Today, Google has become an indispensable search tool for netizens, and the Google word is more useful as a verb, mean to give someone or something "up". Tessage, Professor, University of Washington, said: "Today's Google word is used as a verb, people will first use Google to work together with Google, when it becomes a topic of TV golden time, then it has become a kind cultural phenomenon."
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One morning, the engineers of the Google website found that the list of search ranks is such a crystal entry: "Carol Bradi's Mother". Why is people suddenly interested in the "Braddy Family" in the 1970s of the 1970s? It turned out that, on the evening of the night, there was a key question of "who wants to become a millionaire" in the US TV, there is a key issue that determines millions of dollars: "What is Carol Bradi's home?" It is just a few seconds, there are thousands of people log in to Google search answers. In addition, this search request forms 4 query peaks on Google, just consistent with the time that the program is broadcast in the US time zone.
Today, Google has become an important way to use the Internet. It makes only one click on the answer between everyone with any questions. We can't watch Sina's news, you can not use Hotmail's free email, you can also do not install QQ, but we can't go Google.
As the most powerful free search engine on the Internet, 3 billion web pages and web snapshots are stored in the Google index directory, and users can search for 86 languages. Now, Google's average number of search times per day is 150 million, and approximately 80% of the world's search goals are done through Google. On the "Global Year Best Brand Rankings" released this year, the famous brand brokerage company, Google is topping, followed by Apple Computer, Coca-Cola, Starbucks. As a young company just in the 5th birthday of May 7, Google achieved remarkable achievements. The Headquarters of California, Mountain View, Google's headquarters is like a mixture of a university laboratory and the "Brotherhood" club. A huge monitor stands on the high platform of the headquarters, which constantly scrolls on the screen is from the global query information. Google's programmers wear shorts and sweatshirts and risen on the hallway. They even often push bicycles or take a dog. At the end of the corridor is a spherical red porch. This large display has been installed for two years, which is full of various baubles: the rosen on the plane, the haired Japanese chick, Halloween spider, etc., it is dazzling. The bulky computer screen is divided into two parts. The first half is a world map that shows night and during the day. On the map, there is a highlight of all continents, and each highlight represents a different language and thousands to query. Question; the lower half shows the problem of the user through the Google query, only 10 problems at a time, rolling up, and disappeared after 5 seconds. Every query problem is displayed, there is a user's address, accurate to the city. When you first study these requirements entered by the user, they may be messy, not explained. But after a few hours, the pattern appeared when your eye was locked by these highlights of the night. These patterns are not just the distribution of Google users, but also a distribution map of modern technology, and even a new economic prosperity. A total of 42% of the world's search engine users in the world will show the impulse and desire of their inner depths.
Passion
Google today's brilliant is of course to be attributed to the two founders: Larry Page and Shel Green. Larry Page graduated from the University of Annburg, Michigan, with a bachelor's degree. Father enlightenn by the Professor of the Computer Department, Page has started using a computer in 1979. At present, he temporarily operates Google, a doctoral study and friend Bofland from the Stanford University Computer Institute. Shel Green Born is born in Moscow, which is the honorary graduate of the University of Maryland, with a bachelor's degree in academic and computer professional. Then he was admitted to the University of Stanford's computer. He is currently studying from the Ph.D. in Computer Institute, turning to develop Google.
In September 1998, 25-year-old Page and 24-year-old Bulin decided that the company opened a company, the only service provided by the company is the search engine. Both people won the first investment from Stanfu alumni, Cisco's current vice president of the business plan, and the current vice president of Cisco Company.
Their search engine Google is born in January 1996, the latter was originally only a topic experiment of Page and Bolin. One day, they were surprised to find: Every day, thousands of people have a BACKRUB system that has only only a few mentor knows. The two are very exciting to sell BACKRUB, but the major portals have been very indifferent to this technology, Page and Bolin decided to do it. So, in September 1998, Google was born in a garage. Google is changing by English words "Googol". "Googol" is a word created by the nephew Miltonsirotta of American Milly Edward Kasner, indicating that the huge number of 100 zero is brought. Page and Bolin use this word on behalf of the company to conquer the ambition of endless information on the Internet. At the beginning of the founding, the company has only one employee-Creg Hillvistong - Google's current technology director. Their efforts have been rewarded soon: In 1999, venture capitalists Kleiner Perkins and SequoiaCapital injected $ 25 million in Google, helping Google entered a new stage. The success of Google originated from its creator's imagination and also originated from their talent. When you create Google in Page and Bulin, the industry's understanding of the Internet search function is that the higher the frequency that appears in a document, the more significant positions in this document in the search results. And Page and Burlin are also highly, they believe that the factors that determine the location of the document in search results is the frequency of the document in other pages and the credibility of these web pages, the visibility and quality of the web page in the audience is Decisive factor. It turns out that this judgment is correct, Google's usage is getting higher and higher, and daily search volume increased by 150 million times four years ago. When Google's competitors are committed to become a portal website, when the search service is in large, Page and Bolin have a way, and try their best to improve their search engines.
Google's page is very clean, only a simple and simple keyword input box, there is no interference of an advertisement. Page pointed out: "Our home is so clean is not because I have a cleansing with Bulin. This is a business decision." It is said that the original reason is that Google has not yet set up home. But they then discovered that this is enough for search engine users. The survey report of the US Webtop Statistics confirmed this: If people can't find their own content in 12 seconds, they will exceed the limits of endurance, and choose to leave. So the blank part of the Google page contains huge business value: at least 50 million loyal users at least every month, and the user satisfaction rate is as high as 97%.
To a certain extent, the implementation of the Google "Purification Vision" strategy is not only based on Google's steaming and competitors, and it is still in the talents of Page and Bolin. The two have attracted Dr. About 50 Computer Science, they all appreciate Google's style in the style of capturing technical problems. Google has an open database with more than 100 projects that need to be implemented. These projects are responsible for these 50 engineers, and they guarantee that they are not just work assistants, but they will fight for Google's future and fate, these engineers. Gonely heroes behind the scenes, they are Google's largest wealth. Servers for supporting Google massive information is placed in 5 data centers in the United States, which is powerful and excellent in performance, and can withstand natural disasters such as bomb explosions and earthquakes.
Profit model
So, what is Google to make money? Google's income sources have two: one is authorized to search for technology. Yahoo, AOL, Cisco, P & G, US Department of Energy and other companies and government agencies are using the Google's search technology. Google charges the authorized usage fee according to the number of searches. For example, Yahoo's portal search engine service is provided by Google, and you can bring Million US dollars to Google every quarter; its second is keyword advertising. Google's advertising form does not use banner advertising, and there is no flash animation advertisement. All advertisements are in accordance with customers' purchase, with placing advertisements in the right side of the relevant search page in plain text, put all the text advertisements separately Listed, use special colors to marke "Sponsored links". For example, someone enters a "wedding" on Google, then the text advertisement of the wedding website will appear on the search results web page, each searching Google receives 0.8 cents to 1.5 cents for the merchant. When the keyword is searched, the user's advertisement appears in the search results and guarantees that the appearance of the search result is more than those advertising, which is better than those entering the website window. many. According to statistics, Google Network Advertising Hits is 4-5 times the industry average. Page once said: "To focus on search business. Some online search companies always try to do a lot at the same time, they almost forgot their own Bank. However, it is because of these companies' 'honestiness', Google will have today's grades. "Google's search results are based on its" PageRank "technology, that is, examine the frequency and importance of this page to be linked online, the Internet points to this page. The more important websites, the higher the bit of this page. Google's calculation method is based on the number of other websites indexes. For example, "Saddam", Google will search all websites involving "Saddam", and then listed in the webpage in which the highest frequency is listed. first place. Therefore, each search result of Google is "pure technical selection", which is automatically arranged by computer programs in accordance with the click rate rules. It is because of its authenticity and authority, people now have become accustomed to judge their popularity and importance through a company, a product on Google's location and query results, which is the so-called "Google" index. Someone commented: "Because Google's lifetime, it can determine the success or failure of the online marketing company. The selection of the location has always been a major event for the retailer. For online retailers, the competition is tantamount to compete for the golden section." Google will receive 10,000 emails average weekly average, and the inquiry is the same question: "How can we make our company rank on Google?"
Is it still listed?
After experiencing the largest recession in Silicon Valley for decades, 30-year-old Pest and 29-year-old Bolin represent a new generation of network people: their focus is to improve the product, before the listing instead of listed, it is profitable. Although many investors and employees want to see Google listing, the two founders have pressed this expectation. They warned that the listing will lead to the basic situation of the company after the listing, leading to the company's short-term interests, adopting a cautious strategy . Bolin said: "For the world, this is a very important issue. I think we are now enjoying this time, we are very free, we have as big as possible."
