Web design is an emerging design class and network cross-discipline. In recent years, with the development of the network, it has gradually received people's attention. It itself uses the network as a carrier, which conveys various information in the fastest and convenient way. Give the audience. Under this standard, gradually produce aesthetic demand. People's pursuit is constantly in-depth, the web design is the same. The web page is not only putting all kinds of things, you can see it, this is not enough! To consider how to accept more and more efficiently received information on the webpage, allowing them to leave a good impression on the website, which can promote the operation of their website. This requires a clear, integrated page that needs to be made from the aesthetic aspect. Make people browse up and have a pleasant mood, and receive information is more easier. At the same time improve the image of the website. Using some flat design in the basic form of the United States to the web page to be a web page to be a more beautiful, such as in the form of rhythm in planar design, in the form of rhythm, in the form of a web page, which makes a wide content, and also Will be a person browsing up. Of course, this kind of beauty is first built on the page, and practical, a content empty online does not attract people, and win a few amazing, there is no use. There is no practical thing that does not have vital. To make the page more beautiful, you need to use a better aesthetic quality and have a rich experience in graphic design. In this way, you can drive lightly when you design.
Since the web page is not available, from satisfying the basic functionality needs to pursue beauty, this is a step-by-step process. This makes people think of the eve of the industrial revolution. At that time, there was no modern product. There was no ready-made mode, and the product design is to meet the basic function. So is very rough, cold, no cold, no pissed off. Due to the results of commercial competition and industrial production, the function of continuous improvement of products is, and more importantly, it is the need for improved products, and it is more in line with beauty and convenient use. Thus, there is a dazzling a beautiful product on the shelf. I think the same is true. After meeting the requirements of basic features, in order to highlight their own characteristics, highlight their own advantages, they must start from the aesthetics. What is the current status of many domestic websites? Netizens who are often online may have experience. There are many shortcomings in the current webpage. The following simple analysis, I hope to get some inspirations.
The first one can be described in one word, that is, "plug". This is a lot of web pages. It will put various information such as text, pictures, animation, etc., how much is squeezed, do not normalize, organize, and talk about art. . It will encounter a lot of inconvenience when leaving the browsing, mainly the page five flowers, regardless of the master, there is no good class, a whole big chowder. It is difficult to find the information you need, and it is not more efficient. This page does not consider using a beautiful form to make information on the page in a more integral manner. So the design of this web page is quite low. Not only from functional analysis. From the aesthetic look, this page is too full, too blocked, no space for the reader, so there is no beauty.
Second, use a word "flower" to describe, there are many websites, apparent that this is a lot of people who don't understand design. More is that they have spoiled pages, but it is very unattended, for example, with a deep picture with fancy pattern as a background, severely interfere with browsing, and it is difficult to get information. At the same time, there are also pictures, texts, animations that have different colors, different styles. Make the page colorful. There is no overall feeling, although some pages are not much, it is still particularly difficult to browse. This excessive packaging is not even less decorated. Do not add decorations at least the need to damage its basic functionality. So this page belongs to the proliferation of crude abuse, which is an irresponsible manifestation for his own audience. Perhaps their original intention is good, just want to make their own pages, but the result is an appropriate. It is a taboo in the web design. The third now is now a thousand articles, lack your own characteristics, when we open the computer, look at it online, it seems that it is the same. This is true from the placement of the title, the button's architecture is used. As you want to use color, you can distinguish your text and background. This reason is the reason for the web designer itself. They did not fully use their knowledge, analyze their own website, and play their own website, but the way to take shortcuts is to use popular methods. It is of course very easy to do, but I lost my own features like the products from the pipeline, it seems that it is just like it is the same, so I can't play the purpose of web design. At least not to design. This is also an irresponsible manifestation for your users. Of course, this is not a piece of magnificentism, can't just look at the beautiful use of the page, without the inconvenience of use. For example, some web pages will be inserted into the picture of the page, but it is more beautiful, and the overall is strong. But the audience sometimes can't find buttons, causing difficulties. This is also not advisable.
There is also a kind of site page page is a pure technology page. On this page, it is full of pure to show off the technology. There is also a large number of technologies that use JavaScript and dynamic HTML, but never grasp the whole center of this center, causing chaos of the page. This is similar to the first one, but many of this web page is technically master. But the result is that there is only no harvest outside the technique. Such a web page is also not suitable for need, and is a failed web design. It is more seriously a large number of techniques or animations that make it very slow due to the bandwidth limit. Therefore, whether it is from functionally or from the form.
The above analysis can find out that there are many shortcomings in web design, especially the shortcomings of the aesthetics, and the need for taking the web page function, require targeted forms. To make the webpage more angry, more attractive.
So adding a beautiful factor, but also to follow a certain form of law. This kind of beauty has many kinds, reasonable utilization, can add light to the web page. Enjoy your eye. It is a more efficient and powerful enhancement of the audience to browse. The following is an analysis of these beautiful forms one by one, and consider how to integrate them into the webpage to solve the problem of aesthetics in many web design encountered.
From ancient times, many artists and scholars have put forward various regularities of forms, and many work that can be built will follow these rules to create their aesthetic value. Therefore, during the web design process, the designer must go to research, master and actively, consciously use these rules to create a good work. Of course, there are different design aesthetic concepts in different times, and there are different aesthetic characteristics. Today, the information is particularly developed, competition is increasingly fierce, bringing new aesthetic demand, to web design, objectively introducing it to higher performance realm, which is an inevitable trend of web design. To pursue a harmonious simple, pursuing clear visual impact and huge tension, we should combine the form of the United States with the specific problems of modern web design. Let's talk about it. Let's talk about changes and unity. The change is the difference between the components, and the unity is the inner association between the part. Perfect graphic design, the form must be enriched (ie, the treatment of the size, square circle, moving, strength, etc.); there must be order in organizational, not monotonous, not confusing. That is, the primary relationship of graphics, narrative relationship , Respected relationships and other aspects). Use the law and unified rules in graphical design, it is the opposition process of handling image and organization, then considering the same use of this rule in web design, when we take a lot of information to the webpage, consider How to arrange them reasonably to use a unified way, so that the overall feelings must change, so that the page is richer, more angry, it doesn't feel boring, many websites such as sports, arrangements News from top to dozens of tops, there is no change, it is monotonous and boring, it is a violation of this form of beauty, so it is necessary to make a sufficient use of changes to improve it, from the form of the arrangement or in color.
Reproduction of provisioning and repetition, which repeated is a regular continuous and extension, and organized changes and expansion and summarizes, and is generalized. The principle of the provision and repetition is the basis of the graphic composition of the whole order. It is the unity of changes in the change, and it is also a way to perform coordinated performance in sports development, which can evolve a variety of graphic changes. This uses more in many more excellent websites, and it is also relatively self-applied. At this time, because many websites are rich, the information content is large, they have to use certain ways to treat them, and they will be summarized to some extent. After repeated use, make the webpage neatly, the context is clear, and it can also focus on reading. Of course, there are fewer contents of the content that need to be organized and repeated to achieve a more varied and clear visual effect. If the text is reasonable, the combination of pictures and texts. How to echo, etc.
Contrast and reconciliation. Comparison means that when two elements of mutual differences in quality or amount are simultaneously disposed together, there is a interaction between the two, and more likely to force each other. The contrast is to make the method of making a change and angry with an angry. And the recipient is the interrelationship of the object of the beauty in part and the part. Whether it is in terms of quality or quantity, it has no contradictions, and each part is conveyed to people's feelings and ideas are not separated or exclusive, but a part of a partial diversity. So how do you use it to achieve a good effect in web design? First, reasonable use of comparison factors, such as text arrangements, size, thickness, color, picture of the width, proportion of contrast, transparent, and location placement, etc., the final achievement is how to achieve a more strong visual effect Not only, it is also necessary to find the residual factor, that is, the composition contact point makes the overall feeling, not only because of the feeling of cutting only because of the contrast. Only by complementing comparison and reconciliation can make the web page, highlight, and better to convey the intentions of the designer. All of them are all quarter and balance, which is the form of unity of the contradiction between the power and the center. It is the two historical forms of the design of the center, all of the organizational methods are all aspects of the center shaft and central fulcrum. Configuring the same graphic graphics requires the overall structure of the graphics, and the shape is stable and balanced. In fact, there is a central axis and fulcrum to maintain a balance, and the difference is that the shape is equal to the equivalent. It does not have a certain organizational principle, as long as it can master the center in the form, it requires natural formation. reasonable. Therefore, it is a beautiful in the form of still, and the balance is flexible and more dynamic. In web design, how to compare the amount and quality of the group on the entire page on all the graphics, text on the entire page It is an accumulation of a designer's own experience. The balance on the page is a dynamic balance, because the configuration on both sides on the page will not always be the same, that is, one picture on the left side of the left, that is not much. More time is the balance of the graphs and the text and the light graph and the color of the small block, and the balance of the stiffness and size of the text, this is a dynamic balance. Only by continuous practice can be used in this regard. Meet people's visual overall balance. This is also a graphical manifestation of human psychological factors. Of course, it is not a one-sided pursuit of static symmetry. At that time, it is stiff, not vivid, and it will lose beauty.
How to see the short message on the web? It is not to make the entire page full of empty, I want to make a reasonable arrangement, so that the page is balanced, both of the larger area of the large area, or the same, the opposite will give people The widespread thinking space is given.
Talk again talk about the rhythm and rhythm. Everything in the movement has the form of rhythm and rhythm, the rhythm and the rhythm are originally expressive through visual and auditory in music, dance, poetry and movies, and the rhythm itself has no image characteristics. Just indicate that things are slow, strong, and intermittent beats in motion. The rhythm can be said to be the development of provisioning and repeated. It has a mechanical order, and the rhythm is the trajectory of each section movement, which has an image characteristic. In the application of the specific web design, the button's arrangement often encounters this problem, and the do button can make the many buttons of the rows rich in music, and they do not damage their practicality. There are too few things to be similar, because it is not only possible to start from the shape, and it is necessary to start from the overall color, size.
Only a few of the forms of beauty of the web page is discussed, as well as the use of the web page. How to solve the problem of uniqueness in the web page? I think this is not just the form of aesthetics, mainly standing on the high point of the website itself, synthesizing your own overall image, such as the sign, standard font, standard color Wait, because these aspects are different from the people, if these uniquely designed things about their own business philosophy are incorporated into web design, how would people be similar? Just play a bit, if you use your own website's standard color as a web page, not just unique, and it is very beneficial for the image of the website itself, just as we often see the IBM blue, Coca-Cola Red white color. This is an important part of the business image of the hard work. The website wants to establish its own unique image, and must start from these aspects, and consider the expression of various information on the webpage to the overall image of the website. It will give people a profound unique image. As the form of a form, with the different progress of the times, especially in the Internet era of life, such as the fast-moving Internet era, because of the changes in the goals, people's aesthetic concepts are constantly changing, but the essence of the United States is the same. At the same time, with the development of technology, many of the aesthetic forms that are not easy to achieve are gradually overcome, breaking through the bottleneck of bandwidth. It will give the web design to develop a new world. Our pursuit of beauty is never stopped. As a designer, we must constantly improve your own quality, in order to make better webpages.
Incident in image thinking
Our feelings of environmental things are from past contact accumulation. Even if you do not contact the body, it can also judge its soft and hard, thickness, light weight, cold and cold ... despite the different experiences due to life background, it has different degrees of experience, but through unconscious summary, order, most people deposit deeply Sensory experience, completely similar.
In terms of physical functions, there is no emotion of lines or colors themselves. However, due to the accumulation of experience, people feel the solid line of the thick line, the thin wire, the fast line has a smooth sense, the line of the broken line has a feeling of stagnation, and the different colors have different emotional significance.
Just like Chinese calligraphy art. Without the sound, the rhythm and melody can be expressed, do not have to simulate the shape of the actual object, which can accurately express the soft and hard, dense, virtual, and orthodontic structure. Use the planning, line, surface planning, narrative balance, size mismuth and moving recovery, producing a frustration, rhythm, and then achieve the pursuit of beautiful melody.
Therefore, everyone can judge the difference between beauty and ugly, harmony and conflict, this ability is different from knowledge, which can be called "image thinking."
The successful designer is to use "image thinking" to think about the point, line, face, and design the work that the performance is effective to evoke a beautiful experience.
This is especially true
Limited visual symbols, text, a small number of illustrations (sometimes not), these materials sometimes do not have the ability to describe the event or presentation, even if it is free to use lines and color assist, it is still restrained, so through "image thinking" directly capture The inner origin is the only way to typeset design.
Most importantly, how do designers convey those conservation and perspectives to the viewer in order to enable ideas on the layout to enter the spirit of the viewer.
The idea of the intersection, the good use of the element chart, the characterization of words and words, the photos and layouts of moving arrangements, the design means that the relationship, photos, and spaces, etc., not just decoration!
