Before starting a business, I first answered these 10 questions.
Dr. IRV Beiman (Shanghai Bo Ji Gate Consulting Co., Ltd. Chairman)
If you want to create your own career, Shanghai is a good place. According to a non-academic statistical statistics I have made, more than 20% of young professionals and managers want to create their own careers. When I ask them "why?", They replied: In order to earn more money, in order to be decision-making right.
Operating your company is not so simple, but you will never feel boring. Everyday, the life is exciting, full of challenges, accompanied by some setbacks and worry, sometimes it is a bit interesting.
Consider the following 10 questions, if you can answer, you have already had a good start.
1. What is your company's purpose or goal? What is the reason for the company? What kind of goals do you want to achieve within three years?
2. Who is your most important customer base? Why do they buy services or products from you or your company?
3. Who is your most important competitor? How do your company's products and services compete with competitors?
4. How do you achieve the initial expectations in the main target market? What is your commitment to the customer in the initial sales positioning?
5. How do you organize and build companies to achieve such commitments?
6. How do you cope with financial challenges, such as initial investment, operating funds, cash flow control and benefits?
7. How do you recruit, filter, train, and keep your company's managers and employees?
8. How do you set performance indicators, manage, and improve performance?
9. How do you ensure that each employee of the company can correctly understand your goals? Will they share with the boat, do they advance in the same pace?
10. How do you solve those inevitable problems, such as sales, operation, quality, management, etc.
If your business plan has already answered the above test questions, then you have moved into a big step toward the most difficult business process: successful start.
Anyway, please believe that once you believe that there is already a question, the situation will change. This will make the entire entrepreneurial process very interesting.
