table of Contents
I. Business planning ........................................................................ 3
1. Website positioning .........................................................................
2. Website management strategy ...................................................................
1) Improve the access rate strategy .............................................................
2) Advertising business promotion strategy .............................................................. 3
3) Column expansion strategy ...................................................................... 4
4) Non-net ownership business income strategy ...........................................................
3. Initial basic column ................................................................... 4
4. Medium-term plan extension column ............................................................. 5
5. Basic column specific planning ............................................................. 5
Software column ............................................................................ 5
Hardware column .............................................................................. 6
II. Revenue analysis .......................................................................... 8
1. Website intangible asset value ................................................................ 8
Website effect expectations ..................................................................... 8
2. Economic income ......................................................................... 8
1) Income expectations ......................................................................... 8
2) Source of income ......................................................................... 8
three. Risk and countermeasures ................................................................... 9
IV. Investment planning .......................................................................... 10
1. Start fund ...................................................................................................
2. Advertising fees ...................................................................................
3. Company operation fee ...........................................................................
4. Company daily cost .............................................................................
5. The second year of operation is expected ......................................................... 12
Fives. Company Operation Mechanism .................................................................
1. Company management ...................................................................................................................
2. Company shares composition .....................................................................................
3. About income and target realization ............................................... 14
4. Treatment of personal websites ............................................................... 14
I. Business planning
The company's business is designed to establish an online information media and get the corresponding income through information services and ad. Company expectation
The effect is to make the website established a well-known media that cooperates with Jinshan 's network career development.
1. Website positioning
A. Located on the online well-known media (comprehensive promotion of a concept "Internet use", not just spend surfing, there will be very practical
reward)
B. Website content and business effect: Divided according to quarter
1. In the first quarter, start from software and hardware information, improve the access rate. The access rate reaches 20,000 homepage. Reach the month
Average 3000 yuan business income.
2. In the second quarter, strive to jointly and existing community service companies, including financial, games, second-hand information, online
Different columns such as sales, life information, and select a popular column by analyzing. Access rate reaches 30,000 days
, Business income, average 10,000 yuan per month
3. In the third quarter, a few main push columns are fully spread, and the personalized demand is provided to provide personalized information content.
row. The visit rate reaches 45,000 people from the day of the day, reaching the monthly average business income of 20,000 yuan.
4. The fourth quarter, promotion the services of the website, and improve the quality of each column. The access rate reaches 5 to 60,000 people
Second, business income month has an average of 35,000 yuan.
C. User:
1. In the early days of computer enthusiasts, provide them with practical help.
2. Develop the information of the website into the work assistant for IT staff.
D. Market: Introduce advertising, manufacturers and products as profitable means, and conduct other relevant business through the well-known visits to increase the invisiting assets of the website by increasing the visibility.
E. Image: Developing into the focus of Jinshan's future network business development.
2. Website business strategy
Improve access rate strategy:
1. In the early days, the new website is promoted through the existing Gaochunhui and the new point of view of the network.
The access rate has been over 10,000, and the access rate can be transferred over a short period of time.
2. At the same time, it is interchanged with the same level of website while the access rate reaches 10,000 ... 40,000.
3. By regularly recommending regularly, a large number of personal websites will be linked for us.
4. Recommended column and website update content through the Mail Magazine
5. Provide manuscript to each newspaper media to make soft ads
6. Establish a personal website alliance, provide a variety of high quality message, Mailist, BBS, etc.
Advertising business promotion strategy:
1. When the access rate reaches a certain degree, and the contact of major media can be used as a "boutique shopping guide".
This way, online information agents, advertising with major foreign IT companies, through a certain free advertising
Purchase, make detailed access statistics reports, if the effect is obvious, start charging.
2. Providing vendor information charges advertising fees, in particular, free promotion, if the fee is charged.
3. In the superior competitive industry and products, one to two sellers do free advertising, which can stimulate them
The competitor also conducts online propaganda, which is charged after achieving mutual stimulation.
4. The daily second-hand and supply and demand information is transmitted through the mailing list, and the membership system is performed after forming a certain popularity.
The information is available, and a certain fee is charged. Interested in classification and summary for useful trade information, etc.
s company.
Column expansion strategy:
1. And intentionally to the Internet is suitable for companies or sales industries to work online, establish online information providing and sales
The sale is aimed at trialing e-commerce.
2. Cultivate several potential personal websites to make columns in column reserve while using equipment and visibility advantages, while conducting these websites
Technical provision and access rate support, but requires to enter the main station after having better results
3. By recommending the recommendation and free of charge of the netizens, attract talented contributors and companies.
4. Through the establishment of online membership system or club, a number of netizens are fixed by their support, let them build themselves
Some relevant columns.
5. And some individual sites that are unwilling to merge with individual sites, we provide conditions and access rate
hold.
Non-network ownership business income strategy:
1. Design a few more mature server-side software and relatively complete online database systems to promote sales.
2. Contact some website promotion and virtual master by a certain level of access rate influence and the level of page production
Machine business
3. Early basic column
1. Software comprehensive information, software download, promotion, use guidance, prize question and answer and product sales
2. Hardware's business, the introduction and evaluation of hardware products, hardware fake, hardware manufacturers information summary
3. Includes forums of all aspects.
4. Conditional Personal Home Services
5. Internet guidance and free resource
6. Software hardware has a prize market survey, question answer and registration
7. Mail magazine for daily software express and hardware
Medium-term plan extension column
1. Search engine "a kind of software and hardware information search engine"
2. Second-hand information summary
3. Book information and sales
4. Life information delivery (with current major media)
5. Game information and Demo download
5. The following is the basic column specific planning
Software column
A. Free software downloads at home and abroad are divided into domestic software trials, share version software and foreign trials, share version software two columns
1. Download of domestic software includes domestic, Taiwan, Hong Kong classification, download.
2. Foreign software will cooperate with the current popular Chinese patch to make user use. Chinese patch we will
Download and behave as recommended by free download.
3. In the case of condition conditions permit, give the software provided in Chinese
B. The purchase guide, the software is classified, and the supplier information is used to provide purchase guidance for users.
C. Set a specialized column, evaluate different domestic software every day, guide the download and use introduction
D. Software use experience
1. Some common questions are unified by the award-winning manner. The source of prizes can be the software letter of the website
The prize in the disc or the supplier works.
2. Some software discussions have been organized and replied to the issues of the various forums of the heavens and the earth.
3. Establish a question reply to the message board for answers and collections
E. Software performance comparison
1. Early, the same test is performed by the same software, and give evaluation (but mainly
Introduction and the differences in other software, in principle, do not release some unfavorable information)
2. Through the contact and cooperation between software suppliers, we can cooperate with suppliers' market initiatives to domestic software products and abroad.
Software is specified for profitability.
F. Discussion on the software
a. Set up 3 forums,
1. Software World Discussion Area
2. Solve the virus discussion area
3. Product complaint discussion
b. Set up a forum article selection area for viewers to download browsing
G. Software latest information release
a. Mainly collect software information in all aspects, including information at home and abroad
b. Cooperate with software suppliers and chain stores to make market propaganda, engage in activity promotion, charge or charge fixed costs
c. Establish a self-produced self-sales column, the self-editing software of the network users can be promoted here.
H. Software online service
a. Cooperate with software production, vendor's online product issues of software products, from suppliers, and out
maintain
b. Establish a feedback form for sales, use and quality of domestic software products. Provide these one-hand information to the manufacturer
Extraction investigation fee
I. Online products hot
a. Seeking one or two reputation and scale, and cooperative sales system with it, using the network as the front end.
Hardware column
1. Daily market business, guarantee price and market synchronization, and compare several prices, part of the quote
1) Comprehensive provisions including all aspects of equipment
2) Quote in the country
3) Price history curve and forecast
4) Daily market analysis
5) Set up a forum
2. The purchase guide, the hardware is classified, and the supplier information is provided, and the purchase guide is provided for the netizen.
3. The latest news, including the release of hardware information, evaluation
1) The latest introduction of the latest hardware information
2) Evaluation articles for foreign hardware information
3) Analysis and guidance of local traffic market (establishing fixed contributors)
4. Vendor's page, have an important supplier recommended, but must guarantee quality
1) Provision of distributors in Beijing and various places, including telephone, sales variety, credit, etc.
2) Selectors for each type of product regularly recommend
3) Set up a forum
5. Product holiday
1) Set up a forum
2) Collect all kinds of fake information
6. Driver download and hardware products manufacturer information summary
1) Provide drivers and manufacturers information with interactive tests
2) Create a searcher
7. Hardware forum
1) Overclocking Forum
2) Full hardware and a variety of more popular product forums
Online survey
Cooperate with the IT industry and the hotspots of people's daily lives to investigate, classify according to IT and life information, will provide information
Free to the media in the early days, then charge after a certain demand.
Mail magazine
Establish daily and weekly mail magazines, which is mainly established to establish another information publishing system through timely and large amounts of information. early
Mainly introduction of software introduction and hardware business introduction, and also expand the mailing list after the column is increased.
.
II. Revenue analysis
1. Website intangible asset value
1) The effect of the website is expected
A. Visual expectations, access rates are expected to be 3 stages
1. Estimated 20,000 daily daily three months
2. In the medium term, it reaches 30,000 people.
3. 60,000 times after 12 months
B. Well-known expectations
1. The top 5 listed in the popularity of the Chinese website
2. Establish an authoritative information publishing website in Beijing and software hardware and related industries
3. Every time I am going to join the Internet is willing to come here, and be the first choice for the Internet.
C. Establish software delivery, hardware business e-magazine
It is expected that the user is registered 40,000 people.
2. Economic income
1) Income expectation
In the first year, we hope to reach the return on investment, investing in 500,000 yuan, we should win 200,000 yuan in the first year. Wide
The income is expected to be 100,000 yuan, and the manufacturer's special page is 80,000, and the other income is 20,000 yuan.
2) Income Source
A. Advertisement Income
a. Page advertising revenue,
1. By increasing the access rate, the advertising income for the access rate reaches a certain degree, and the advertising income of Intel and HP.
Each advertisement is expected to be in 2000 yuan a month. I hope I can get 4-5 advertisements.
2. Hardware Business Recommended Supplier Recommended Fees One Supplier One month 300 yuan, take 30 stable
Supplier
3. The issuance and promotion of various software products, this mainly looks at market demand. Do one or two software sales
Sales information of the chain store. Stable relationship, through the promotion of the promotion of the prize-winning sale, the profit of 1-200,000 years
.
b. Maillist advertising income
1. The daily Maillist recommends product suppliers and manufacturers for advertising, and paying a fixed fee in the first phase of 200 yuan.
And set up contact with the media to fight for fixed customers
B. Vendor
a. Cooperate with software hardware distributors to do online information release
b. Summarize relevant vendors for inquiry. Pay a certain information release credit for the manufacturer
C. Other income
a. Cooperate with software hardware and media to do online surveys, and provide a taste of the survey
b. Set up a virtual host and homepage production business, to ensure considerable business revenue through a virtual host business to maintain
Website equipment staff and communication fees
three. Risk and countermeasures
A. Question: We must consider it, if you like a computer world, the computer world, SOHOO has entered this
We will affected in a field.
Once these companies enter this area, these companies will use relevant channels and existing markets to expand, this time may be required
We must do a timely adjustment in the field and business scope, and the Jinshan Company may require Jinshan Company.
financial support.
B. Question: If the country has changed from the policies issued by the online information.
During the business of the website, pay attention to the issues related to copyright, information publishing, piracy, etc.
Fan website information setting.
C. Question: Whether the demand for funds will comply with the budget, if overdue.
If the time is mature or have a good project, it is possible to pay more than a year of budget.
I hope there can be several ways to help solve
1. If Jinshan Company is optimistic about the project to be submitted 2. Jinshan Company provides paid or free loans
3. The company will make loans through the guarantee
D. Question: If the domestic network environment does not meet demand, it is necessary to establish Shanghai, Guangzhou, 169 mirror.
Try to establish a free resource mirror with good cooperation and mutual benefit.
four. Investment plan
1. Start fund 187600 yuan
2. One year operation cost 212,400 yuan
6. Advertising 50,000 yuan
7. Daily spending 50,000 yuan
Total 500,000 yuan
The following is a list of required funds required.
1. Start-up capital
Input project unit note price (yuan) total (yuan)
WEB server 1 20000 20000
Document server 1 10000 10000
Microcomputer 3 units 10000 30000
Scanner 1 1600 1600
2 sets of printers 3000 6000
Strambler 1 2500 2500
Rent three rooms in Zhongguancun near 3000 / month 36000
Tel 3715 11145
Fax machine 1 3355 3355
Web server placement fee 65000 65000
Web server settings cost 2000 2000
Match 187600
2. Advertising promotion
1). Mainly through news issues for pilot promotion of the website content and characteristics in the relevant media.
2). In the home page of the coherence website, try to invest in the way by interchange.
3). In the company's business, the cost of hard advertising in related media
Direct input of advertising costs is expected to be 50,000 yuan
3. Daily operation fee (year)
Remarks fee (yuan) total (yuan)
3 telephone month 2000 24000
2 Internet access account month 600 7200
Consumable month 500 6000
Gao Chunhui Moon Salary Insurance 3500 42000
Chen Yizhi month salary included insurance 3500 42000
Huang Tao month salary included insurance 3000 36000
Temporarily launched salary including insurance 3000 36000
2 part-time staff (month) personnel salary 1600 19200
Total 212400
4. Each year is 50,000
1). Consumption of hydropower in the company's operations.
2). Reception fee
3). Travel fee
4). Booth fees for participating in various exhibitions or information release demonstrations.
5). Losses
If the flow funds have actual needs exceed expectations, I hope to solve it as appropriate.
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