ZIPPO, 71 Brand Brand The world has never had a second brand of lighter icon Zippo has many stories and aftertaste. For many men, Zippo lighters is their topic of their love and music, and they are also their logo towards mature men; for ladies, I will give him Zippo at the birthday of my love, maybe you can get his Rust and care.
The world-renowned Zippo lighter, 71 sets of unchanging design and brand strategies, making competitors looked elsewhere. Zippo brand shaped loyalty is beyond imagination, and a solid brand comes from zippo unparalleled quality and numerous legendary stories. Zippo's success is that it is, whether it is brand or quality.
Simple and good design concept
In 1932, the Americans George Bres made a friend who was awkwardly using a cheap Austrian property lighter. In order to cover up the embarrassing lighter, he shrugged, said to him: "It is very practical! ". Bracen invented a lighter that was simple and not affected by air pressure or low temperature. It is named ZIPPO, which is a great inventive-zipper's homonym with another great invent of the zipper, named "it is used".
Like other famous brands in the world, Zippo design and brand name are very harmonious. Zippo's brand is easy to read, easy to book, this is the best explanation of its simple design concept. Zippo lighter in the Chinese market is called "Treasure", 71 is a design concept of "it", but does not lose himself in the smoke in the lighter market, but like jeans, Coca-Cola, becomes a sign of the United States. one. Zippo successfully shaped its "simple" product culture, and laid its dominant position in the firemanship manufacturing industry.
Unique design and sales
From the first Zippo lighter, it did not relax the anti-counterfeiting for the product to distinguish between authenticity. Zippo uses identification code to distinguish each lighter, each lighter has different numbers, so in this world, it is also unique. All friends who care about Zippo know that although the style of the Zippo lighter is constantly changing, the zippo will always engrave at the bottom of its fuselage. In the past 50 years, each Zippo's bottom is engraved with a code representing a particular meaning. On July 1, 1986, the above-mentioned coding mode is replaced by new. The Roman number represents the year, the letter A-L indicates the month, and A represents January, b represents February ...
In 1936, the windproof wall design of Zippo lighter successfully won the US government's patent, which proves that Zippo is a high-tech lighter for precision design. And in accordance with its original structure, the smart rectangular housing is redesigned, the cover is connected to the fuselage, and overcomes the difficulties of design, and with the wind-shaped windproof wall designed to the wind. . In the early 1940s, Zippo became the military needs of the US military. With the outbreak of the Second World War, the US soldiers quickly loved it, and the wind and excellent wind resistance were in the soldiers. In fact, in 65 years, Zippo's shape has not changed, and this patent is almost perfect. Every time you open your body cover, you will experience the sole windproof design of Zippo.
In order to distinguish between users with those ordinary lighters, Zippo has held scientific Zippo anti-wind performance experiments in 1979. The experiment is a test object with Zippo 200 model, and the results show that its wind is 32 miles, the wind speed is 14.2 meters.
At the same time, Zippo 's wind is determined in the size and structure of its windproof wall, the number of ventilation holes on the windproof wall, the construction of cotton core, the boiling point of special electric oil, etc.. These intellectual property rights from Zippo application as patents have always escorted the growth of Zippo brands. The scientific and technological content makes Zippo not only a lighter, but also a lightweight work. At the time of outdoor activities, regardless of the weather and bad, Zippo can help ignite the campfire, charcoal burner, can also make a flashlight to find a lost object or route, and it is more useful to use fire as a disformers. "Zippo is likely", global users admire Zippo's solid quality, and the same multi-purpose in the Swiss army knife is also an important factor in the world.
Unique design creates unique sales claims - windproof. Make users easily judge whether a lighter is authentic Zippo brand, and it is also easy to make Zippo users to have a relaxed and pride when using a lighter in bad weather. Something, although Zippo value is worthless, it still creates a miracle that is unsalained in the world's 65,000 lighters every day, in all consumers, Zippo has long surpassed the lighter itself, but also their loyal friends, Myths and miracles of creators.
Story marketing
For a long time, many of many Zippo and fish have always been awarded people. In particular, the story brought by Henry Best, the New York Environmental Protection Bureau is unforgettable. That was in 1960, a fisherman hit a big fish in 18 pounds in Lake Onso. When cleaning the visceral, he found a sparkling Zippo lighter in the stomach of the fish. This zippo not only looks new and old, and it is better than it! It's better than this! You can know why you don't have to put Zippo carefully collect it in the toolbox, and you can put it on any place to reach !
On 191.2, in the attack on the battlefield of the South, the US military Cao Annton is under the attack of the enemy gunfire, the left chest is shot, the bullet is in the Zippo lighter placed in the left chest pocket, the body is hit But it saved Antoni's life. After the war, although Zippo expects him to send the lighter, Anthony is [it] is a savior, not only carefully collect it, but also wants to save its injured body.
On October 1, 1974, Daniel flew away from San Francisco Airport, and found that the engine of the aircraft was unconventional, and it was not allowed to take urgent persistent actions. Afterwards, there was a message on the newspaper - [Air Force Pilot Daniel in the San Francisco waters, using the zippo lighter flame to rescue signals, and quickly discovered its forced location with the helicopter of the Coast Guards team to quickly discovery. Let us express the highest gratitude to Zippo.
Living in Barry, New Zezi, USA, will have a lot of clothing to throw away the washing machine, and sit down and rest after cleaning the home environment. When he was thinking about smoke, he found that the beloved Zippo lighter did not know when to fly. washing machine! It must be in some dress pocket ... He is thinking "It's over! The lighter must be dead!" Hearing hard ... He found it in a pile of wet clothing. A good kid, it is now confirming that Zippo has a strong performance! Turn the firewheel, hey! A good kid didn't make him disappointed, and I really played.
55 years ago, the survivors of the war told the story of Zippo, but also to Zippo's emotional pour:
During the Second World War, Zippo provided all products to the US military due to the need of war. In this way, Zippo has traveled with every corner of the battlefield with Jeep, until today. On the harsh battlefield, there is a boring late night, the soldiers are ignited with Zippo, or use it to warm up cold and frozen the buddy's hands to experience the warmth of the family, ignite a "Wanbao Road", and some people I did a hot meal with Zippo and an empty steel helmet. It seems that they can almost use zippo to do anything! General Eisenhower also appreciate Zippo, Zippo is the only lighter he has been able to point at any time. This is also the cause of Zippo, so far, it is still called the reason - when needed, it will never be disappointing. The more it is in a harsh environment, the more you can understand Zippo is always trustworthy!
These extensive stories, the Zippo avatar as "savior", "signal light" and other hero characters, all are the best praise to Zippo's quality, Zippo 's intertwinet story is unprecedentedly successful. Zippo will play the fusion of the story marketing technique, giving users only the boundless admiration without a slightest, which is a big miracle of brand marketing. In Zippo, consistent style and quality have created these myths and reputation, which makes the global user's obsessed.
Talking marketing combination
Zippo's path is very unique, it is made of Zippo club, specialty store, counter, etc. The most dazzling is a Zippo club. Many websites in the world can see the Zippo theme club, which is a gate of Zippo players exchange experience and collection. Don't underestimate these unwanted websites, they are maintaining emotions of Zippo and the majority of users, making users an acceptance and obsessed with Zippo. It is also because of the Zippo club, the knowledge of Zippo's story, Zippo's game, collection, and screening, the user's brand and quality recognition, the CS strategy passes the club's form In progress. The club also handles mail order, so that some consumers who do not have Zippo counters and stores can also become Zippo's users, let Zippo things do their best, the market is maximized.
Zippo's collectibility determines its value, although it is simple, but it is decided not to ordinary fast consumer goods, so Zippo takes the path form of counter plus store. The store and counter implement unified sale, no race of crazy discounts, so each Zippo has the possibility of value, appreciation. The specialty stores and counters can guarantee that the Zippo lighters purchased by users are authentic, which reduces the fakes to a certain extent, protects the interests of users. In addition, the stores and counters are also the same for each ZIPPO's after-sales service center, providing users with a long-term service for lifetime free maintenance, thus making Zippo's "Lifelong Security" commitment to implement.
Personal casting brand
The Zippo windproof lighter is initially designed: it can be satisfied with any harsh weather and need. The facts also proved this, on the World War II battlefield, in the wind rain, in the desert, or even any need, it will feel the excellent performance of Zippo.
Zippo hard shells can resist the collision of any substance. A soldier keeps life because Zippo blocks the bullets, and the zippo is still useful. Zippo can stand up any soaking test, even if Zippo is completely wet, its flame will be satisfactory. When igniting Zippo in your hand, it will be burned. Therefore, even in the cold winter night, the finger can use it to ignite the life-saving bonfire when the finger is almost numb. Zippo strong and safe and reliable flames are self-contained in the special liquid fuel they use. Therefore, in any harsh weather, it can be easily ignited even for a long time. Zippo's principle --- never painstaking snakes. Its goal is "simple, strong, practical" --- At any time you need it, Zippo can provide a safe and reliable fire source. 0.27 inches thick chrome-plated cover, plus 0.18 inch stainless steel liner, constitutes a strong housing of Zippo; the fire core made of glass fibers can permanently ensure the reliability of combustion, and can use 73,000 燧 燧 轮--- Nowhere, it is simple, sturdy, and practical in Zippo.
The smart windproof design makes Zippo extraordinary and universally known. But in fact, the key technology of Zippo is its flame itself. Unlike other brands of lighters, Zippo is not a gas-type lighter. Its fuel is a very stable oil refiner, which is not only safe and reliable by it, is not only safe and reliable, but also is unusually clean and will not produce any pollution. This liquid fuel is in a glass fiber core hidden in the windproof wall. In fact, the way ZIPPO combustion is like a oil lamp, which is why Zippo has such strong waterproof and wind resistance. Technology has cast Zippo's quality, and the quality gives Zippo brand consistently a public impression - robust and trustworthy. It is this perfect brand image, let Zippo have hundreds of millions of loyal users around the world, and many users have several Zippo and live for a lifetime collection.
Zippo, a myth, the same brand, 71 sets. It is successfully sublimated to the product with quality casting brands, with brand bearing quality, and gives its own characters. When it hides, Zippo's success is that it shaped a product culture that belongs to its own, unable to copy, because Zippo is more than just a lighter in all users, but also a lighter with moving story. A faithful friend worth trusting and accompanied by a lifetime.
