With the high-speed growth of my country and the government supports the development of non-public economy, in 2005, it will be a cultural year, more people will be involved in entrepreneurship. In this good time, industry competition is also quite fierce in this business opportunity. Entrepreneurs not only need funds and courage, but also need breakthrough thinking, otherwise it is difficult to survive in fierce competition. So, what kind of thinking is broken, can you create wealth? We may wish to listen to the analysis of the professionals.
Ideas 1: Small profit
As competition is increasingly fierce, the micro-era is quietly arriving, only price-free goods can attract consumers' attention. Under this need, take a price route, small profits but quick turn, become a favorite method of entrepreneurs. From the current situation, the field of entrepreneurship, retail, e-commerce, leisure, etc. suitable for the use of parity selling points.
Recommended direction
■ Parked supermarket: such as a hundred yuan store, micro-store, etc. Attract customers, leverage the sales of goods.
■ Catering shop: such as breakfast shop, snack shop, drink, etc. The route, close to the people's lives and consumption levels, so there is a wide range of people's foundation, the market space is large.
■ Foreign trade store: Today, many well-known brands, especially clothing, shoes and hats, etc., are produced in China. There will be some planned products in the production process, that is, people often say foreign trade products. The quality of these products is not large, but the price is different, with a high cost performance, so it is very sold.
Reminder: Since it is positioned on parity, we must adhere to the business policy of small profits but quick turnover. You cannot ignore the quality of goods for pursuit of low cost.
Idea 2: Highlighting personality
Personalization concepts can be divided into two kinds. One is product personalization, mainly to seize the future of young people, seeking new features, providing unique personalized goods, such as clothing customization, jewelry design, etc. The store is personalized, such as stamping the Starbucks of coffee culture, providing a fine product of life supplies, the beauty of beauty and maintenance products, etc. These unique stores, which can make consumers to agreeively.
Recommended direction
■ DIY shop: such as Tao Bar, silver, cross-stitch cottage, paper shop, woolen weave bar, etc. Its selling points are not the product itself, but the process of making products, this is the attractive place.
■ Personalized trade stores: such as poster shops, magic shops, anime bookstores, etc., providing unique and creative products, meeting a part of the pursuit of personal style, taste consumers. Of course, although personalized goods must be different, they cannot be too standard, but should take into account uniqueness and practicality.
Reminder: take a personalized route, need entrepreneurship to have unique ideas and taste, in the process of selection, import, sales, pay attention to maintaining original uniqueness. In addition, entrepreneurs should communicate with consumers to better adapt to personalized demand.
Idea 3: Choose health
With the continuous improvement of national living standards, people's consumption demand is changing, and health consumption is increasingly attached. From the hot food of the green food to the health club, the health restaurant has passed this information: With the continuous improvement of domestic residents' health awareness, huge business opportunities are hidden.
Recommended direction
■ Green food store: As the saying goes, the people eat food for the day. Today, people are more and more attention to eating, not only to eat, eat well, and eat health. Under this guidance of this kind of consumption, green food is popular, such as wild mushrooms, soiled, soil, etc., has certain business space. ■ Fitness Club: When you are, more and more people realize that health is gold, and take exercise as a healthy way, "spending money to buy sweat" has become a fashion. A market survey report shows that the Chinese will be willing to invest 2 months for the fitness. It can be found that the fitness has strong consumer bases, and the fitness club generally implements a member system. If you can attract a batch of members, the source of income is more stable.
■ Food Restaurant: Today, "medicine is not as good as food supplement", the diet restaurant for health articles is being received more and more attention. However, all-in-the-counter restaurants are different from ordinary restaurants, not only provide a variety of conventional medicinal diet, but also to design a food plan for customers who wish to invade the physical condition of the body, and track the diet effect, provide intimate services to attract it.
Reminder: If you have a healthy selling point, entrepreneurs must first have a healthy life concept, understand the latest developments in the health consumption market, and master certain expertise, for example, if you eat the aid restaurant, you must understand Chinese medicine and nutrition, and must Professional services can be provided to employees.
Idea 4: Women in love
There is a famous saying: "Women 'money is best earning." Indeed, the relevant survey shows that 70% of social purchases come from women. Big arrival in the mall to the street shop, the main force of consumption is women. This provides a broad market space for entrepreneurs, as long as insightting the consumption psychology of the era, the consumer pulse of women can find the entrepreneurial gold mine.
Recommended direction
■ Beauty Institute: Today, more and more women pay attention to "face problems", willing to make thousands of gold in beauty, the market is huge. According to the latest statistics, the beauty industry has become the fifth largest consumption hotspot in my country after real estate, automobile, travel, and electronic newsletter. Moreover, the beauty of the beauty industry is low, there is no need to invest too much, and it has become one of the most active fields of my country's entrepreneurial activities.
■ Home ornaments: chic lighting, delicate walls, antique small bookshelf, etc. These exquisite home baffles are also very attractive to female consumers. Open a small shop, need entrepreneurs to have certain cultural taste, can organize the boutique source soon, and can provide consumers with the suggestion of the beautification room.
■ Cosmetics Shop: Statistics show that in 2003, my country's cosmetics sales reached 75 billion yuan, and the development speed of the cosmetics industry has been higher than the growth rate of GDP. Therefore, the market space of operating the cosmetics is large. If you choose to join the way, the quality of supply is guaranteed, and the venture risk is relatively reminded: Most women consumers have higher requirements for goods and services. Therefore, if they are involved, entrepreneurs need More spending more, the store is refined, the service should be very enthusiastic, the goods should be often changed, so they can catch the pocket of female consumers.
Idea 5: Investment Education
According to the "2004 Chinese Residents 'Life Report" announced by the Chinese Academy of Social Sciences, children' s education consumption exceeded pension and housing consumption and became the biggest purpose of resident savings. It is estimated that domestic residential education consumption is approximately 250 billion yuan per year. The education and training market is showing strong demand momentum, especially in language training, vocational training, early childhood education, etc., which is unlimited.
Recommended direction
■ Early childhood education: Wang Zi Jong is the wish of the parents in the world, and it is also a "big cake" in the education market. At present, the number of infants and children aged 0-3 in China have reached 10.9 million. According to the latest urban child consumption survey, each child family has an average annual investment in the child an average of more than 3,000 yuan. In other words, in the hands of those who are crying, they are full of 300 billion "real golden silver" in their hands. ■ Small language training: Although foreign language training has been hot for many years, it is still in a rapid development period. In 2008, Beijing held an Olympic Games. In 2010, under the context of the World Expo in 2010, foreign language training still has huge market demand, especially in small language training, due to the rise, market prospects is broader.
Reminder: The entrepreneurial space in the education field is huge, but local saturation has occurred in the popular fields of IT training, English training. Therefore, entrepreneurs cannot blindly follow the wind, but should be "brain tendeng" to find new "self-raising".
Source: Talent Market News
