"" Into the world into the cat
From the pig factory to the pet store, Pets'Station boss Cai Bingquan knows how to "" into the world of cats, nothing will open his pet shop, but it is not clear how much this market is.
At the age of 40, Cai Binglong, said that his family business was originally a pig plant, raising more than 5,000 pigs, covering an area of two hectares, he helped from 8 or 9. Later, the pig factory was forced to close, and Cai Bingquan got a compensation for more than 700,000 yuan.
That is 20 years ago. From the farm, Cai Bingquan does not know what he has to do, there is no different degree and there is no other experience. Between 1987 and 1988, Cai Bingquan has invested in the dog store in Thailand, from Singapore to Thailand to Thailand, but the final business failed, lost two or 30,000 yuan. "My mother said to me at the time, this is not a loss, just take a experience."
So, in 1991, Cai Bingwei opened the first Pets'Station pet store in Songlonggang Garden. 14 dogs were sold in the first day of opening, and the results were very good. Although the first day of the opening is "winning", but the next four and five years are quite difficult.
Cai Bingquan, which is very culturally, is helpless: "The industry has always been respected, and many people are not very good about our impression."
He explained that this is mainly because there are a lot of irresponsible pet owners. After a year or two, the pet is disregarded, causing a lot of problems.
"So now we emphasize the long-term sense of responsibility, don't read it because I like it for a while, but I want to ask if I am willing to take care of pets for a long time."
Cai Bingques pointed out that some customers did not understand, they didn't want to raise their pets, thought that they came to the store. This, pets are caught in the cage, and there is a lot of risks, which is harmful to pets.
However, on the other hand, many pet owners don't hesitate to spend a favorite pet. For example, in the New Year, many pet owners took their pets to their pet stores and dressed up to make a beautiful bright New Year. According to Cai Bingquan, every pet demodulation can spend 40,000 yuan. Pets'Station also provides services in this regard, and this year's business is particularly prosperous, it may be because the economy has recovered.
In addition, according to Cai Bingquan, as the people are getting more and more wealthy, more and more people in Singapore, especially young people. Because Singapore is not married, even if you are married, you will not have children, so you often hope to raise a pet at home.
But I want to have a pet, which is very different from the truly "raising". Cai Bingquan said that you have to take care of its diet, health, clean, feature, etc., you need to take time and energy to understand it, it is definitely not to buy home, give it something to eat every day.
Because of this, Cai Bingquan said that the pet shop is a bad business, because as long as it is not good, pets may have a variety of situations. In the early days of entrepreneurship, Cai Bingqin worked 16 to 18 hours a day, and everything is a relative.
Cai Bingquan said that the original selling dog is mainly sold in the past few years. One of the stores in Frank is specially selling cats, and the cats in the store are priced from 700 yuan to $ 3,000.
The company has slowly transformed
Every year, he will go to overseas markets such as Japan and Taiwan to go to the new variety. However, he revealed that the company has slowly transformed, hoping to focus on selling pet supplies and food markets. "Solders and food are much easier, bringing in selling, and the risk is relatively small."
In addition to the pet market, Cai Bingquan actually tried a piece of "fish" market, but this trial is planted. In October 2002, he opened an ornamental fish shop in Yuguo, to engage in fish shop in a way to operate a pet store, and plant a fumded seed. "Since it is not familiar with the fish market, many fish are not selling, it is dead." Since then, he decides to make a pet shop in a "乖". Looking at the future, Cai Binglin hopes to introduce more pet foods of their own brands. At present, his company has two kinds of pet foods.
One of Cai Bingquan's dream is to open a pet beauty training college, training a group of beauticians specializing in pet beauty.
Partner investment opinion
In 1997 and 1998, he joined the second and third pet stores with his loved ones. He said that at that time, the local pet store was not much, so there was no competition. However, because the company has more than a boss, the problem began to emerge. "Everyone has their own philosophy and opinions, so there are differences, so I finally decided to buy it back."
With the experience of the partnership, he is more determined, and everything is better than yourself. Today, Pets'Station has seven pethouses locally, hired more than 50 employees, with a total turnover of about 6.8 million yuan. The company plans to open three retail stores in the local shopping mall this year. In addition to selling pets, Pets'Station also includes one-stop service such as pet beauty, retail, placement, and delivery.
