● In 1992, Hisense Group created the "Hisense / hisense" business logo and filed an application in China. The trademark was registered on December 14, 1993. It was officially used as a trademark and commercial number in the same year.
● On January 5, 1999, Hisense "," Hisense "," Hisense "trademark was officially recognized as a well-known trademark by the Trademark Office of the China State Administration for Industry and Commerce.
● On January 11, 1999, Bosch-Siemens (Boszi) was first registered in Germany, and the Hisense "trademark was first registered, and the designated item was seated, 9, 11. Registration was obtained on February 25, 1999 (registration number 39901013). Bosxi is based on this, and the EU registration (01230895) and the Madrid Agreement / Protocol International Registration (Registration No. 717960).
● On July 6, 1999, Boss Company applied to Madrid International Trademark Registration and the European Community Trademark Registration, and demanded priority (January 11, 1999), causing Hisense Group's trademark registration in the EU.
● At the end of 2002, Hisense Group and Bosch-Siemens formally negotiated on the resolution of this trademark rush and transfer.
● On September 10, 2003, Bossa officially revealed the transfer price of the trademark of the trademark, and the price was 10 million euros. Hisense Group replied to the other party is willing to have 50,000 euros as compensation for its registration.
● February 19, 2004, Bossa officially confirmed that the transfer price of Hisense payment trademark was 40 million euros.
● On October 20, 2004, the representative of Bosch Siemens, Germany, Vice President, Jiangsu Bosxi Household Appliance Sales Co., Ltd., Weber Bernhard, Vice President, to Qingdao, with Hisense, negotiated. Bosxi Company said that in view of Hisense to participate in the Kelon Electronics Exhibition in Germany, Berlin Home Electronics Exhibition used "hisense", Siemens have sued Hisense infringement in Germany. The two sides negotiated negotiations for two years, and entered the legal proceedings.
● On December 3, 2004, Hisense submitted to German officially requested to revoke the "hisense" trademark of Boss Company.
● On 14 April 2005, Siemens v. Hisense trademark infringement case will be held in Germany.
Siemens rushed 7 Chinese companies trademarks, experts condemned Siemens violated business morality
Enjoy the most favorable treatment in China, but in the native to snap the Chinese trademark and other means to obstruct the international famous company Bosch, the Chinese company "go out", and finally caught the public anger of the industry. The reporter learned from the "China Trademark Overseas Rights Seminar", held in Beijing, in addition to maliciously rushing to China's famous business "hisense", Siemens (including Bosch-Siemens and Siemens belongs) a total of 7 Chinese companies trademark. Experts unanimously condemned Siemens to violate business ethics.
On April 14, China Color TV Giant Hisense, which was a trademark dispute in Siemens, and the lawsuit against Siemens in Germany. This is also the first time in China's local enterprises to follow foreign trademarks to the book hall. With the conversion of the centralized enterprise market positioning role, this type will appear more.
Siemens China frequently "black hand"
In January 1999, Siemens's holding company Boss's first registered "Hisense" trademark in Germany, and the designated item is sessilion 7, 9, 11, which is registered on February 25, 1999. This day, the "hisense", "Hisense" trademark of China Homixin Group was officially recognized as a well-known trademark for only 6 days.
Falling is not only Hisense. In July 2004, Xiamen energy-saving lamps enterprise Donglin Company has rejected by Germany, the United Kingdom, France, Spain, and the reason is whose "Firefly (firefly)" trademark has been wholly owned by Siemens. Osuraram registration. As early as in May 2000, Osurarando jointly launched the EU and Xifania, and launched anti-dumping investigation against China's energy-saving lamps, so that many companies in China were levied by 74.4% anti-dumping duty.
In September 2003, OSRA was jointly submitted to the EU to submit reports to the EU, referring to China's energy-saving lamp manufacturers, exports to the EU to the EU, avoiding anti-dumping tax, and damages the EU energy-saving lamp manufacturer through third countries. interest.
In addition to Hisense, the FSL brand of Foshan Lighting in Guangdong, Shanghai Dexus "ECOLUX" brand, Shanghai Orli Company "Orion" brand, Zhongwei Tao Branch "Ruby" brand, Guangzhou Sui Star "Gerlite" brand Waiting for 5 corporate brands, they have been robbed, and they have traced their hands behind the scenes. They are all Siemens. Foreign investment business ideas
The root cause of foreign companies' conversion business ideas is the transformation of market status characters.
Guo Qing, vice president of Hisense Group, said: "According to the information provided by the Chinese Embassy in Germany, Boss Company is" consuming expenditure time "in addition to the issue of the Sixth Phase 6 of the German Commodity Testing Foundation 2000 The first mention of the 'hisense' words on the Device Wholesaler Teleing Marketing Co., Ltd., and the use of the use of 'hisense' in the use of the use of the use of the use of the use of 'hisense' on the use of the Dishwasher Teleing Marketing Co., Ltd. The result of a household appliance and other household appliances such as a washing machine is not found. None of the 'hisense' sign. In its company's 2003 annual report, other foreign announcements and websites have not included 'hisense' into their trademarks.
In Siemens, Bosch 2004 wash in the catalog, and did not find products with the 'hisense' logo. "But it is the trademark that has never been used. Siemens Boss is required to pay the price of 40 million euros. On February 19, 2004, October 20, 2004, representatives of Germany Boss Company, Weberbernhard, Vice President, Jiangsu Boss Household Appliance Sales Co., Ltd., went to Qingdao, with Hisense for the latest round of meetings, negotiating. Hisense Group said, considering the actual registration investment in the other party, Hisense Group replied to the other party is willing to have 50,000 euros as its registration The calculation of 50,000 euros is based on twice the basic fees such as the official charges and law firms.
After consultation with respective views and negotiated with dispute dealing with the dispute, Hisense finally replied: In view of Hisense to participate in the Kelon Electronics Show in Germany, the Berlin Home Electronics Exhibition used "hisense", Siemens prosecuted Hisense Infringement in Germany .
In June 2001, Siemens Osurang was robbed in Germany's "Firefly (Firefly)" brand that Xiamen Donglin Company has cultivated in 4 years. According to the relevant international treaty, the trademark also takes effect in other 18 countries. After the market survey, Donglin is currently not seen in the German market, so far, Siemens Osurang's "Firefly" brand lighting product sales.
Experts condemns Siemens practice
In response to the preemptive registration of Siemens, the reporter interviewed the relevant experts. Li Shunde, deputy director of the Intellectual Property Center of the Academy of Sciences, believes that it has proved that some large companies are particularly multinational companies, there are some uncomperabir practices.
Violation of the principle of honesty, with a large bullying, with strong weakness, with the help of their favorable status, abuse of intellectual property, abuse of intellectual property, this practice should cause us to attach great importance to and alert. Li Shunde said: "On the one hand, it is necessary to protect our intellectual property, on the other hand, for individual companies abuse intellectual property, it should be used to fight them with legal means and the relevant laws and international conventions. Unfair competition behavior in violation of the principle of urban credit. In fact, it is useful to use Chinese companies in the European Union's market blind spots and legal spaces, Siemens' rushing behavior. Li Shunde pointed out that the struggle of Chinese companies and Osurang is a background, the Chinese enterprise "goes out" has been repeatedly blocked by Siemens, and the trademark is rushed to the most significant characteristics. Take various means to prevent Chinese companies from entering the EU, which is a systematic strategy for Siemens. For a company, but the entire home appliance industry; not only a industry, but also a variety of industries such as color TV, lighting, and its competitive strategy is more complex, diversified, combined.
At present, the case of Hisense and Siemens trademark disputes has attracted high concern in the trade community and the legal community, and the relevant state departments are also focusing on the progress. Three solutions to trademark disputes
First, private
Hisense once wanted to take tens of thousands of euros, but it was stranded because of the price of Bosi. Now, people have not seen Hisense to make better solutions, so the final result does not rule out the possibility of Hisense to take out a lot of money. After all, doing this and Hisense gives up the "hisense" trademark than the use of Germany and even Europe, it is much more cost-effective.
Second, hard work
At present, Hisense has given up privately, and chooses to submit an application to Germany to revoke the "hisense" trademark of Bosi Company. Based on "Protection Industrial Property Paris Convention," Hisense "was registered in Germany in Germany, if China Hisense Company can't prove the hard reasons for Boss maliciously rush, then Bosi has The legitimate rights and interests of this trademark. The urgency of Hisense is to find this hard reason.
Third, cooperation
Hisense may wish to cooperate with Boss, and both sides use the "hisense" trademark in Europe, one of which is priced with the "hisense" trademark. This idea is worth learning from both sides. At present, the European market has become the Nuggets of Chinese companies, TCL has entered this market by working with the Thomson cooperation curve. For Hisense, this market is not a marketable market. And Siji just looked through the psychology of Hisense.
Text / Liu Bing Dust (Guangzhou Shangmin Sweet Mood Management Consultant Co., Ltd. Strategy Director)
-expert's point
The international market is not "the world without thieves"
Professor Dong Huilin, director of the Expert Committee of the Chinese Trademark Association: Siemens and Hisense did not directly "no differential replication", and severely had the principle of violating the principle of honesty. The spirit and principles are not only an obstacle to China's brand internationalization, but also a serious threat to the competitive order of modern international markets.
Dong Huilin said that China's reform and opening up and rapid development provide a broad market for foreign companies, and foreign companies have enjoyed a lot of discounts in China, and they have got a lot of actual benefits. However, on the one hand, Siemens has obtained huge economic interests from the development of China's economy. On the one hand, it is a purposeful maliciously rushing to many Chinese companies' trademarks. This behavior, completely violates the principles of fair competition, violating business ethics, violating the Paris Convention and WTO rules, lacking the wind of international companies.
Li Shunde, deputy director of the Intellectual Property Center of the Chinese Academy of Social Sciences: The case of Hisense and Siemens explained a violation of the principle of honesty. Honest and credit principles are a basic principles that manufacturers and merchants participate in market competition should be complied with market competition. It is also a basic principle for maintaining market normal order. At the same time, the principle of honesty and credit is also the most basic principle of intellectual property protection, and it is a basic principle that WTO requires all members to comply with.
Liu Chuntian, Vice President of the Chinese Trademark Association, Professor of Renmin University of China: Trademark disputes have reached the proceedings, hoping that Chinese companies can be determined, hard work, and also recognize the arduous and complexity of things. Because Hisense faces the "100-year old man" international multinational company. He also warnotes more Chinese companies, don't think about what gentlemen on the market, small people, don't want big people, don't do thieves. There have been many big companies to grab our legitimate legitimate rights.
