1. Remember the website positioning, develop the website's long-term and short-term business goals.
Website positioning is the foundation of the website. The website is deviated from the positioning or positioning. The results directly caused to make the entire company lose the direction internally, and the existing potential customers is more lost. There are a lot of phenomena that are lost and deviated from the website in China, and therefore, please ask the website operators to mark the website. The long-term goal of the website is the vision goal of the future development of the website. It guides the website at least one year to two development goals, and the entire team will use this as a combat policy. The short-term goal of the website is more important. The short-term target is close to his eyes. It is likely to achieve the team's efforts. Therefore, the development of short-term goals is more critical, and the direct implementation of short-term goals is the team confidence, reducing The gap between long-term goals, get sales revenue or brand improvement. Short-term goals should not be in the principle of "achieving", do not care, otherwise generate time waste, financial human waste, morale damage and other negative impacts!
2, pragmatize the integration of enterprise resources.
The general problem of entrepreneurial sites is the shortage of resources, whether it is fundamental / talent / relationship resources, so pragmatic integrated resources is particularly important. Operators can use a small business point for a year or three months, which is needed for a short-term business goal, which is the need to do. Which resource is used for macro planning. For example, the first to second months belong to the platform building period. During this period, the minimum developers can be hired. Recruitment in other talents during development is completed; in the third to seventh months of brand building and company internal resources In the integrated phase, there are more investment funds. At this stage, pay attention to talents in this stage, and sales business should be carried out during the brand to continuously add resources! Of course, in the actual operation, it is necessary to analyze. If the operator has no experience, you can give a detailed resource planning solution to avoid the waste of staff in the post-operation, website promotion investment waste, time waste (website) Operating the most taboo time). 3. Establish an orderly universal enterprise operation mechanism.
Entrepreneurial network companies don't have to establish a very well-established enterprise system and complex departmental structure. However, it is necessary to establish a smooth way to pass the necessary information and the necessary business contract documentation. A, entrepreneurial network company basic department structure: customer service promotion department, website technical department, website business department; B, entrepreneurial network company needs to establish communication mechanism: standard business process; communication process between service department and sales department; c Entrepreneurial network companies need to hire core talents: operational director, technical person in charge, sales manager, customer service promotion team leader; D, entrepreneurial network company's most needed communication: Operation Director and core talent communication, business personnel daily sales Experience exchange, information exchange between core staff, customer service promotion knowledge, internal exchanges; E, entrepreneurial network company's most needed training: company vision training, website positioning and operation ideas training, website products / service knowledge training, Website sales knowledge training, temporary training involved in other specific operations.
4, grasp the core talents above the manager level.
The normal operation of the entrepreneurial website needs these core talents to play an important role. They will have a decisive role in the implementation of the website platform recommendations, website brand promotion implementation, website sales and other core transactions will have decisive roles. Therefore, how to recruit core talents, how to work with the core talent team, how to manage the risk caused by core talent, is an important course for website operators. Here, some recommended references: a, find talents who have confident in this business, simple and quite optimistic about this website. b, find talents with common experience with the website operators, this focus reminds that the major contradictions in many website business processes are due to different environmental results. c, establish long-term cooperation methods and good investment returns with core talents, this is critical! D, the committee is responsible, and maintaining a weekly formal communication, unspecified emotional communication, so that everyone is more united. E, pay attention to insights may become the underlying staff of the core talent and do a good job in talent reserves. 5, website platform construction and website brand promotion, strengthen process control!
The website is the product of the network company. How do we do our products from quality, how to sell good products to customers with needs, this is the busy job for the website. We know that website platform construction includes: website column planning, website overall design packaging, website function development, website information is enriched, website customer service. Many websites operators are often either heavy. Or is it heavy and light content. Or is it heavy content, resulting in these prejudice, the website is not in place, in fact, website is an important marketing platform, It is responsible for introducing the service or product of the website to the customer. It is responsible for attracting consultants. It is responsible for promoting the concept of website operators. It is responsible for people to produce the desire of company products / services! Therefore, the construction of the website platform is a whole, it requires the efforts of technical development, creative packaging, information integration, customer service and other departments and personnel. How to build an excellent website marketing platform is the key, which requires process control and fine cultivation. Process control refers to quantifying the things on each person, formulating a reasonable rewards and punishment measures, and constantly adjusting; the cultivation of cultivation is the highest efficiency, the best quality, the best Great. Many people may ask how to achieve this goal, then ask the company's human resources department to assist in thinking. Do a good job in brand promotion, the brand promotion work is not the following three points, the brand target success chance is very large: A, often pay attention to the promotion methods and websites, which can help operators master effective promotion channels. b, do things according to the standard promotion process, the control process. (In the previous market research, the development can reach the goal, analyze the resources, take out specific implementation plan, implement the responsibility to people, let the project participants submit progress, no regular communication, the promotion method) C, do Good website brand promotion assessment and summary, which helps operators raise control of risk and effect.
6. Website sales will always be the most important to find a sales method suitable for business status.
The entrepreneurial website is mainly sold after the pre-fund investment. Website sales come up and enterprises can survive and develop. The employment of the sales manager is critical, but the more critical is to do sales foundation: a, in sales management: take a reasonable sales incentive system and salary system, let sales staff think that there is a money; take out suitable The post promotion system, let the sales personnel have the future; b, in sales training: prepare training documents, start professional skills and sales skills in the sales staff, let sales staff have full confidence in the development prospects of the website, let sales staff The product has a basic understanding; in the process of actual sales, it is crucial to sell logistics, such as exchange sales experience, allows sales staff to keep passion; let sales staff can find suitable people to effectively solve problems The salesperson becomes awareness in front of the customer; C. In terms of talent training and pattern formation: discovering and promoting a group of capable sales staff, gradually forming the sales model that meets the needs of enterprises, this is the most critical. 7, remember the time is money
Entrepreneurial network companies need to enter the battlefield with the fastest time, occupying the advantage of the Internet. Therefore, the website operators must have strategic vision, do not lose the overall situation by a small profit in front of you, and it is not possible to accelerate the time of entering the market, and save the investment of future funds (at this time It may cost more than a little more than a little, delay the timing, causing a large loss.
