When the Google ranking technology was simplified and written, although Google ranking would be hot, they did not expect to be hot to this extent. In 2004, there were 10 friends who needed this aspect every day to call our company. Every day, the brothers of the company's SEO business unit must spend most of the time to brush customers. The brothers of the technical department are often busy with the middle of the night ... people have begun to pay attention to SEO. SEO is indeed a very effective network marketing strategy, because this strategy will make your potential customer phone to find the door. Recently, more and more large websites began to pay attention to SEO.
One of the strategies: Don't deliberately pursue a certain keyword rankings
Large websites If delibrant pursuit, a keyword has been ranked in a short time, and use various means, it is very disadvantageous. Because of a single keyword, even if it is searching, it gives you limited traffic.
The amount of information in large websites is very much, and the keywords contain more unclear. If you can improve the rankings of many keywords in your entire page, your traffic will really fly.
For example: a hot keyword If you are in front, this keyword can bring you 1000 traffic.
But you have 100,000 pages, including more than 100,000 keywords, or even these keywords can bring you 1 traffic every day, that is, more than ten thousand traffic.
Therefore, the large-scale website is SEO, don't deliberately rank a keyword, it is best to pursue the overall effect!
Two strategies: Don't use those dangers that may be treated as cheating in Google
Large website traffic sources are multifaceted, search engines can only be one of its important sources, and if you don't blindly use some means that you may be treated as cheating.
Since some people engage in SEO industries are newly available, some will often use some means to be treated as cheating to quickly reach the rankings. These methods are used on a small website. Once they are punished, the loss is only a domain name cost of 60 yuan, but for a large website, the domain name is its most valuable resource, but it will lose weight.
Strategy 3: Large websites want to improve several aspects that need to be considered overall ranking
1. Let most front desk "static"
As the most basic HTML page, more and more people are welcome in 2004, see a large website, if your front page is also expressed in those complex ASP, PHP, and programs. Others will definitely say that your technology is not good. why? There are several reasons:
The static page of the HTML format is easily recorded by search engines and is easy to get better rankings;
The static page in the HTML format saves your server resources, not afraid that your website is rapid;
The static page of the HTML format does not need to call the database, and the user browsing is very fast.
At present, most websites take new technologies, which is later that is dynamic, the front desk is a static page. Although the front desk is HTML, they can also be modified through the background.
If your site is a mall system or other system, it is very difficult to change, you can also take the following strategies:
That is to map the link of News.asp? Id = 234 through technical means into news / 234.html
This technology is very simple, you only need to install an Isapi Rewrite on the server (Google888.com is free to download), then the corresponding parameter setting is OK.
In addition, for the keywords of the popular, you can use a static page to make a special topic and do content well. Oh, hurry to see the word next step is the hot spot on the Internet and prepare in advance.
2. Optimize the connection structure of the website
For Google Search Engines, the link is everything, so your website's link structure must be reasonable. This is mainly in the middle of this: Each page is plus a link to a few related pages.
Super connection Do not use a flash button, it is best to use a text link
Make a detailed website map to facilitate the search engine
Website structure design, it is best to take into account the search engine, more considering people's reading habits. If you observe it with your heart, you will find that many famous websites in the world are relatively simple, and the framework is reasonable and easy to read. Such as Yahoo
However, there are too many large-scale websites in China, the feeling of the kind of atmosphere, always put the first page very big, very flowers, tip, more hate, and make all the content on the website home page. This is very unscientific.
3. Optimization strategy for labels
Large websites, don't blindly modify labels, labels are not particularly important for large websites, so large websites must pay attention to the following aspects when designing labels:
Title: Title design must be introduced, it is eliminated with the content of the web page, don't be too greedy.
Web introduction Tags: Because Google Search Engine is very fast to update large sites, web introduction labels are not considered for the most underlying internal page. For some columns, you can design it.
Keyword label: Key words label For Google's no big effect, there is no, sometimes don't write too exaggerated, if you are afraid of your design is not good, you don't want it.
Other labels, if you know very well, you can add, if you don't understand, you don't want it.
4. Ranking maintenance strategy of large websites
To make search engine optimization to large sites, it is a relatively happy thing because it takes too much experience, but the effect is particularly obvious. Because most of the artists and technicians have a very small SEO knowledge, they often consider some basic factors in the design of the website. SEO staff does not need to go to the small and medium-sized website to experience the optimization page, only need to make details of the adjustment can achieve a good effect. Otherwise it will be lost.
The rank maintenance strategy of large websites is more simple. For the ranking factors of the search engine, you don't need to take much more because you have a good base traffic. So just consider some of the most basic ranking factors such as Google and other search engines OK. This can be changed, and it should be changed. Easy to face changes in search engine ranking factors.
Special Tip: Real SEO (search engine optimization) is not a cheating means, just helps your website more reasonable, more easily included, easier to get better in search engines. Because your staff is designed because of online marketing knowledge, these factors have not been taken into account. If you first consider, your website content and quality are not bad more than others, and ranking naturally.
Observe so many large websites in China, found that the best thing to do this is Alibaba and the new wave, and you can analyze them from this angle.
