Email marketing has now been a 10-year history, and the e-mail marketing under the form of current spam flooding, I simply talk about my own point of view.
Email marketing is a marketing method that uses email to spread his information to his target audience. For a long time, it has been favored by most companies and individuals with a significant effect, low cost, but With the rapid development of the Internet, more and more businesses began to adopt this marketing approach, due to the understanding of the mistakes and no related theoretical guidance, the situation of today's spam flooding. How can I make my mail are not identified as spam, how to improve email marketing?
First of all, you must clear a question: email marketing is not equal to the shipment.
In most people who use email marketing friends, I hope that my email address is better, the more people sending, the better, in fact, this is a great misunderstanding. I have a friend of a network industry, he was hired as a consultant by several well-known websites in China, but his name was rarely appeared in the media. Few people know him, I asked her why? He only said a word because they are not my customers. What a classic sentence, because they are not my customers, I don't have to let him know me. Take the meaning of this sentence to email marketing, it is still. Mail marketing, just send your own information to your customer's hand, what is the use of shooting?
Second, there must be a list of high quality email addresses.
There are many ways to collect email addresses, you can purchase them directly, you can use professional software yourself to set up your email address registration entry to enable yourself yourself (of course this requires a big traffic, not suitable for general companies Website, however, no matter what method is used, it is very important to ensure the quality of the mailing list. The quality mentioned here mainly includes several indicators such as validity, repetition rate, and related customer rates.
To increase the quality of the email address list, there are several main methods: First, use the email address to finish the software, remove invalid and repeated email address; second, timely verify the email address, remove the failed email address; third, test the email address The owner is related to its own business, in time to remove the non-related customers, of course, this step is more difficult.
Available in excellent mail sending tools
There are many marketing software on the market, but most of them can only send, but lack of comprehensive verification email address validity, improve the quality of the mailing, and software with email, resulting in marketers can't remove it in time The email address, improve the quality of the mail list, it is recommended to use a friend of the mail marketing at least the group-issued software with the email address, send the email address, and remove the email address of the quorch and invalid.
The fourth should be designed to design the email, don't let your mail are deleted by the recipient as spam
I often receive such an email, the subject written in a mess, even more people are turned on, even HTML far files have shown it, and there is a rough design, I don't want to look at the second eye, so Does mail may not be treated as spam?
Designed a good marketing email, it will help the marketing effect. When designing, pay attention to:
1, theme: The theme is designed to allow the recipient to recognize your email, interested in opening your email, avoiding seeing a spam, direct deletion of bad luck;
2, content: First, the exquisite is designed to design, give a sense of beauty, don't let people feel disgusted, the design should be able to attract readers to have interest; the fifth should set up a good mail server , Send mailbox, reply to the mailbox, etc.
Mail marketing should have achieved good results. Of course, it is necessary to receive the customer's reply. Otherwise, before doing it, don't you stand forever? In this regard, in order to increase the speed of the transmission, choose a good DNS server is important, in addition, do not set too high threads unless your computer is so fast enough. In terms of sending a mailbox and a reply mailbox, it is recommended to use a mailbox to set an uncommon mailbox, replying to the mailbox to set your own payment, and pay the customer's reply, this effect is better.
Improve the effect of email marketing, there are many factors, but before sending, more flowers are absolutely no mistakes.
