Several relationships should be solved in the development of e-commerce in the west
Lanzhou Business School Liu Huijun
【Abstract】 This paper first made a brief narrative for the concept and characteristics of e-commerce, and then analyzed in the five aspects of my country's current development e-commerce, and pointed out that As the problem, these problems have solved the process that helps accelerate e-commerce development, synchronizing with the trend of world science and technology, economic development.
【Key words】 Talent economic equipment logistics safety
E-commerce started at the end of the 1970s, referred to as EC, from broad e-commerce refers to the use of electronic tools to realize commercial exchange and commercial operation activities on the basis of computer and communication networks, in recent years, with the network , The rapid development of communication and computer technology, using Internet business activities have become a reality.
At present, economic globalization and networking have become a trend. All countries in the world are closely concerned about the big trend of this business development, and the generation and development of e-commerce will be delivered. E-commerce with its relatively low cost, simplified trade processes, beyond the operational methods and expected huge profits, through Internet power, can create new services, create new value for customers, but also Get more information about customers, which is conducive to improve customer satisfaction. In order to improve the comprehensive economic development of my country, strengthen the economic exchange of the East and West, so that the western enterprises are more integrated into the tide of the eastern market, to explore market space, find market opportunities, promote the transformation of management, marketing systems, and promote the economy in the western region The overall progress of development and society, my country has made a major strategic deployment in the development of Western China in the handling of China. The successful experience in the world tells us that the knowledge economy is the only way to achieve leapfrog development in advanced countries and regions. In the development of my country's western region, e-commerce will play its huge role. But how to develop e-commerce based on the actual situation of the West, what is the problem in developing e-commerce in the west of my country? According to years of practical experience, my country's existence of e-commerce in China has mainly existed:
--- Talent problem.
---Economic issues.
--- Logistics problem, the imbalance between my country's vast and economic development determines the huge difficulties of delivery of goods.
(1) Small enterprises, lack international competitiveness.
(2) Information is relatively occluded.
(3) Logistics service capacity.
(4) High logistics cost, lack of high value-added services.
(5) Low enterprise management level.
--- Device problem.
---Security Question.
With the development of the network, business activities based on network or closely related to networks will become more and more unavoidable. In other words, e-commerce is inevitable. Everything is the development of people, and all changes are all changes, especially in e-commerce. This irreversible development trend gives people two requirements: Who will build e-commerce? The second is how to adapt to the e-commerce that is coming? Of course, the composite characteristics of e-commerce talents are never meant to be a bunch of existing technologies and commercial knowledge. The composite knowledge of e-commerce talents should be an organic whole. It should have a certain forward-looking. It is necessary to integrate on the basis of e-commerce such as modern business model, fully recognize that they can never be used for applications or Tools, but a new modern business activity. Therefore, they should understand business organizations, management and business methods and their characteristics in e-commerce environments. Understanding e-commerce is not only more business means and methods, but the change of the entire business operation system, should have a complete e-commerce view. . From an application, e-commerce talents are roughly divided into the following types:
1. Technical e-commerce talents
This is the basic e-commerce talents. It is characterized by proficiency in e-commerce technology, mastering the latest progress of e-commerce technology, with sufficient modern business knowledge, good at understanding business needs, know how to "do" e-commerce, can be most effective Technical means are implemented and met.
2, business e-commerce talent
This is the main body of e-commerce talents. It is characterized by proficiency in modern business activities, fully understands and understands business needs. At the same time, there is enough e-commerce technology knowledge, and know how e-commerce "can do", good at proposing e-commerce applications that meet business needs. the way.
3, strategic e-commerce talent
This is a high-level e-commerce talent. It is characterized by the overall situation of e-commerce. It has forward-looking thinking. It is known to "do" e-commerce, familiar with at least one industry or model, e-commerce theory and application, can analyze from strategic analysis And grasp the development characteristics and trends.
E-commerce talents have begun to show the trend of flowering everywhere, there are school education, and social education; there are education, there are also networked distance education; there are academic education, there are non-degree education; national colleges and universities began e-commerce major or There are many e-commerce directions, and there are more and more e-commerce systems and even e-commerce colleges; these are greatly solid the talent foundation of my country's future e-commerce applications and development.
For talent issues, one is introduced, and the other is to cultivate. However, problems in the current e-commerce talents are also prominent, and should attract attention and pay attention to the unit of e-commerce talents.
- Teacher is seriously lacking. Most teachers are transferred from computer, network, management, marketing or other major. Its knowledge reserves come from some e-commerce books from currently published, very unsurmatically, very unhappy, coupled with most experience without e-commerce practices. Many teachers are hard to be difficult to engage in e-commerce teaching.
- The development direction is blurred. Many cultures don't even know what work will be specifically engaged in the future, or to develop the goal, trying to cultivate "universal" e-commerce talents, as mentioned earlier, this is very realistic.
- The course setting is poor. Due to the lack of extensive, in-depth understanding and understanding of e-commerce, the curriculum setting is very large, and the problem is mainly manifested in two aspects. First, the existing technical and business courses are simply put together, lack Organic combined system characteristics; second, stronger than books and weak practices, lacks the cultivation of necessary case teaching and practical operation capacity.
On the basis of recognizing the demand, characteristics and types of e-commerce talents, the above issues can be gradually solved. It is necessary to give adequate attention to the particularity of e-commerce talents, and cannot simply take the same method as traditional professional talents. E-commerce is also in rapid development, and the field of e-commerce has typical development, application, innovation and uncertainty, and e-commerce talents should also have the corresponding characteristics.
E-commerce development requires a strong hardware and software environment and a deep social environment. But at present, my country's people's e-commerce awareness is still very weak. In particular, SMEs are not fully understood from e-commerce. The business is low, causing people to worry about using e-commerce. The development of e-commerce not only means opportunities and challenges, but more importantly, the concept of concept is completely innovative. It is necessary to overcome the fear tendency to network economy and e-commerce, but also to overcome the negative or inactive emotions that do not engage in e-commerce, but also to prevent the income of the e-commerce. Develop e-commerce, talent is key, but we will be extremely lack of talents in this area, especially advanced IT talents. The government must learn through effective means and methodology and guide the people's liberation of ideas, update ideas, through extensive publicity and training, popularize the basics of e-commerce. Some local governments and many companies have been clearly recognized the importance of talents. It is proposed to be people-oriented, and they will introduce talents in high salary, but the results are not large. The problem is not only in the western region's difficult conditions and low, mainly the environment and mechanism of the western region has not formed incentive talent growth and entrepreneurship, there is no good talent growth, the environment and mechanism of entrepreneurship, no need to say that it is difficult to attract outside talents, The people in the region have the potential of "Peacock Southeast". Therefore, the West local governments and corporate discourse is to create environmental and mechanisms that are conducive to talent growth and entrepreneurship must increase publicity of e-commerce (including unfavorable factors), enabling companies and the public to realize opportunities and risks of e-commerce; Enterprise leaders' understanding of modern information technology and e-commerce, vigorously promote corporate information construction; government departments, research institutes and companies should pay attention to cultivate e-commerce management and technical personnel; through construction e-government to deepen the information of government civil servants Technical means and understanding of e-commerce. Second, we must cultivate management talents that meet the era of e-commerce. The e-commerce era requires high-quality talents. To facilitate the development of science and technology in the 21st century, strengthen the quality education of management cadres, specialize in e-commerce training for managers, so that management personnel adapt to digital society , Online work and lifestyle, master the e-commerce method, participate in the competition of the world economy. According to statistics, all kinds of professional and technical talents in three cities in Xi'an, Chengdu and Chongqing will exceed 1.3 million. Xi'an presents nearly 40 colleges and universities, more than 140 independent research institutions and dozens of national key laboratories, including more than 25,000 professional technicians, engage in software and network development, The city has graduated from the city and related professional college students and a master's degree, and nearly 7,000 doctoral students. As General Manager of Philips Semiconductor General: "The development type here is not only much, but also high quality. This is an important source of resources we need." Cultivating e-commerce talents can be considered from two levels, one, my country is a developing country, most public cultural quality, modern communication and network technology day and new months, most of the public is difficult to keep up with knowledge and technology development, must popularize Internet skills and e-commerce knowledge at all levels, in order to be large Promote e-commerce applications. Therefore, it is necessary to promote the knowledge of the popular e-commerce as soon as possible, enhance the business reputation, and strengthen the cultivation of relevant talents. Second, e-commerce is a new thing in any country. From the theory of a marginal discipline, developing e-commerce needs a composite talent in the field of interdisciplinary, but also knows computer technology, and master financial and business. Knowledge, my country is currently shortage of such talents.
The backwardness of my country's western economy, from objective conditions, to a large extent, due to the remote landlocked, traffic newsletter, market information is lacking, and Chongshan Junling pulls away and blocks the western economy and the eastern market and even the international market. Contact communication, close up the vision and thinking of the Western business manager. Only the western company is living, strong, the western economy has hope, the western region has developed to achieve its original intention. In the face of natural conditions, how to get out of the mountains, integrating into the market, become a fundamental issue of relationship development, and e-commerce can solve this problem very well. The development of the western region, first to achieve the openness of the western region, close the contact between the East and west, so that the western enterprises are more integrated into the economic tide of the eastern market, open up market space, find market opportunities, promote business management, marketing system transformation . There is a wealth of tourism and mineral resources in western China, and there are many products that have competitive products in China or even in the world market, but they don't understand the western part, and the western part does not understand the outside world and information. Greatly restrict the development of the west. In the development of the western region, use high-tech methods to integrate various advantageous resources to accelerate development, and it is an inevitable choice for western hair advantage. As the product of the Internet era, e-commerce is a leap on traditional economic model and has huge potential in the western region. Paying attention to market institutions also means that in the development of the west, the government is decision makers but not the most important participants. For a long time, the economy in the western region is largely constructed by the government, thus forming two consequences: 1 is not economical. The western government has excessively occupied and waste of economic development resources. Although the state has a policy of income transfer to the west, it is not enough to make up for those occupied and waste; 2 Develop the inertia of western people, lack market competition and entrepreneurial spirit. If the western development, the government is the main participant, will continue to increase economic efficiency. Only when numerous enterprises and investors and millions of western people have become the most important participants in the western development under interest drive, the western economy may be significantly developed. In terms of increasing investment, the policy we should take is clearly to attract international, domestic investors and private capital through preferential policies and improving investment environments, rather than conducting a lot of government direct investment. Of course, it involves an investment hardware environment, such as the infrastructure is too bad. This can also be resolved through market mechanisms. The government does not have to take all the construction of infrastructure to themselves. Infrastructure can also be private, thus attracting capital. But until now, we have seen investors to the west, and a large extent, the country still acts as the most important investment entity. I think this is a bad phenomenon that enhances the role of the government in the western economy, which has adversely affects the long-term growth of the economy. I think it is more important to give reasonable policies for more money for the development of the West. Some people are worried that the development of interest-driven development will bring abuse of western resources. In fact, the relationship between people and natural environments in the western region is indeed very fragile. But this doesn't mean that the development of the developer should not be driven, and the state can control the excessive use of resources by levying environmental protection taxes or formulating relevant regulations.
From the existing economic conditions in the western part, it is universal to develop e-commerce in a certain period of time. Therefore, it should be selected for unbalanced development strategies. In the geographical domain, it is mainly in large and medium-sized cities, focusing on the provincial capital of Chengdu, Chongqing, Xi'an, Kunming, etc. Develop e-commerce between enterprises and enterprises and enterprises to international trade. The subject of explicit development of e-commerce is a business, and it is mainly traditional manufacturing. If you emphasize the virtualization of e-commerce, neglect the combination of traditional industries, e-commerce is like the air chart. The manufacturing industry in my country has a certain scale and technical level, which is the solid foundation of the development of e-commerce in the West. The healthy development of e-commerce should rely on traditional industries and change the sales method of traditional industries, so that they are in line with the international market. In the information age, complement between e-commerce and traditional industries, mutual promotion, and prepare for economic work for the development of electronic Internet access. At present, the eastern area of 13.4%, 41.15% of the population, accounting for more than 60% of GDP, while the western part is a population of 3.11%, with a population of 56.9% occupies 14% of GDP. In the face of this disadvantage, the western region must make full use of the post-development advantage, directly across the industrial adjustment of the information industry, driving industrialization in informationization, and catching electricity in business development. Summary, my basic view of the economy in the development of the western region is that the individual economic units must be used as the most important developer in an individual; preventing national machines from expanding in the development of economic development in the western part; promoting the role of market systems; Cultural changes to the culture of the market system, enhance the spiritual qualities of the western people. These have a far-reaching impact on the development of western development.
Equipment problem. The popularity of the Internet, wide application is the basis of e-commerce, the western local government must seize the rare opportunities in the Western Development, using the national preferential policies and funds to develop Internet and traffic, build a broadband network as soon as possible, improve Internet speed. The main body of e-commerce is a company. Therefore, we must vigorously promote the construction of enterprises, do a good job in the local area network, play a good power, and do a good job in transportation network construction. Four-way transportation network is not only the objective needs of economic development, but also the basic conditions for commodity distribution. No matter which aspect, we must do a good job in transportation network construction. The development of e-commerce can be said to be on a certain scale of information infrastructure, and e-commerce is a business activity based on information network communication. To this end, we need to build the necessary information infrastructure, and constantly put various advanced high-tech equipment. Introducing in the e-commerce development in the west. Now the national nine key internet networks have expanded, speed up, in addition to computer networks, national telephone networks, TV networks have also developed rapidly, and basically achieve multi-network interconnection. Now China Communication Network has constituted "five-grid pattern", including telephone network, data network, mobile network, multimedia network, all forms of information carrier can support, add optical fiber, microwave, satellite communication and other information transmission means Provide material means for further development of e-commerce. At this time, the development of electrons should be tightly seized, and combine the development of the network and the development of the business and do every step.
For logistics issues, the most important issue is to strengthen logistics accompanying. my country's vast and economic development is unbalanced determines the huge difficulties of delivery of goods. Many cities have not had professional distribution companies so far, and new national distribution systems will be difficult, and a large amount of funds needed The entry barrier is constituted. E-commerce solves the information barrier problem of small and medium-sized logistics enterprises in the western part, but to complete the effective digestion of information, transform information into actual productivity, but also constantly excavate enterprise capabilities, realize the reasonable matching of logistics resources, implement supply chain integration, strengthen logistics System construction, especially logistics distribution related to information collection and customer service, more strengthen management, research and establish logistics distribution model and method to adapt to the era of e-commerce. For example, the timing distribution method is provided at the specified time interval; the timing-to-line delivery method is performed on the specified timetable, and the processing is partially processed, and then according to the user The delivery activity is required; the centralized delivery method is to cooperate with several logistics streams to formulate plans, jointly organize the vehicle equipment, and distribute the users in a certain area. As a secure e-commerce system, we must first have a safe and reliable communication network to ensure the security of the transaction information; secondly, it is to ensure that the database server is absolutely safe, prevent hackers from breaking into the network. For China, the online products are almost all "shipping products", which itself hides unsafe hidden dangers, plus technology, human factors, and unsafe factors are more prominent. Due to the virtuality of the network, the transaction is not seen, and its transactions are carried out completely through the network, so the real reliability of the information is particularly valued. And currently in the authenticity of information, the legality of customer identity, the integrity of payment information, the non-negotiable payment information, the legitimacy of the entire online transaction, etc., can be followed, especially the security certification, and The security of online payment cannot completely eliminate people's doubts and will seriously restrict the normal development of e-commerce. In recent years, the requirements of electronic transaction security, the IT industry has launched a lot of effective safety transaction standards with the financial industry. Therefore, the future research direction of network security is the following aspects:
(L), Safety Hypertext Transmission Protocol (S-HTTP): Relying on the encryption of the key pair to ensure the security of transaction information transmission between Web sites.
(2), Safety Conditioning Protocol (SSL: Secure Sockets Layer): Provides encryption, authentication services, and packet integrity by the security transaction protocol proposed by Netscape. SSL is used in Netscape Communicator and Microsoft IE browsers to complete the required secure transaction operations.
(3), Safety Transaction Technical Agreement (st: secure transaction technology): Proposed by Microsoft Company, STT will be authenticated and decrypted in the browser to improve security control. Microsoft uses this technology in Internet Explorer.
(4) Safety Electronic Trading Agreement (SET: Secure Electronic Transaction): In June 1996, the standard SET formally announced by IBM, Mastercard International, Visa International, Microsoft, Netscape, GTE, VERISIGN, SAIC, TERISA, and At the end of May 1997, set Specification Version 1.0 was released, which covers the trading agreement, information confidentiality, data complete and digital authentication, digital signatures, etc. in the e-commerce transaction. In short, to establish a safe e-commerce environment should pay attention to the following aspects in terms of security: 1. A network operating system of autonomous property must be established.
2. High-strength confidentiality algorithms must be developed, and research should be strengthened to research on key management theory and security proven.
3. Need to develop a new generation of firewalls and intrusion test software. Not only can monitor intrusion from the outside, but also monitor invasion from internal, and can conduct a timely alarm.
4. Need to study a new generation of antivirus software.
Subsequent:
The development of the western region is inseparable from e-commerce, regardless of the wide range of e-commerce activities, how big is the advantage, and truly complete the e-commerce activities, the whole process is not open, the economy, therefore, the West is developing in establishing high-speed information network, It is necessary to vigorously develop the construction of logistics channels, that is, develop transportation facilities network construction, and then in parallel can ensure that economic and social development in the western region is growing in a new starting point. Realize the openness of the western region, close to the contact communication, so that the western economy enters the international economic development, it is possible to develop market space independently, find market opportunities, promote business management, marketing system transformation, How to get western companies out of the mountains, internationalized e-commerce trading activities. Because we only have a belief - only western companies are alive, strong, the western economy has hope, the western part will have its own era of era with the world.
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