Since the product management system is based on the product as the core, the relevant departments are jointly supported by the product. Then, as a professional manager of product management - How do they deal with a high pressure and high competitive environment? Especially in this immature soil and environment, how can I find out the fruit after planting Apple? How is Apple familiar? In the face of a system and organization that is not a system operation, the product manager must also need itself to be hard, otherwise it will only be broadcast, the dragon harvest flea. First, insight and support consumers. I really understand that consumers have to spend a job. Product managers must not only study all consumer reports, but also to study all the processes. For example, observe the focus group discussions and listen to telephone interviews, and even in person to study or carry out access to love. At the same time, the product manager personally read the consumer letter, to the store to observe consumers to choose the behavior and process of the product, and talk to the topic of the product selection, and try to understand the psychological process of its choice. Second, understand product knowledge. Product managers understand the product, should be deeper than anyone else. Your understanding of product chemistry ingredients will not be highly R & D personnel, the sales situation of a certain region is not clear than regional business managers, and the awareness of product costs is also lower than the purchaser. But your understanding of product chemistry ingredients must be higher than purchasing staff, awareness of product costs is also known than regional business managers or R & D staff, and even understanding the sales status of a region, it is also higher than R & D personnel. Moreover, you'd better know your product better than the boss because your knowledge will be tested at any time. The conversation between the business is based on the fact, so you have to have facts. Third, actively create in P & G, product managers must actively express and make results to improve. The primary standard of career development performance assessment, how to complete the task is the key to the promotion. One of the key factors that become a successful product manager, it must have a powerful advocacy. As a successful in-service product manager, if it said: "As an excellent product manager, he not only has the willingness to serve, but also needs to be in the actual leadership." Fourth, leadership art leaders is to define issues and assist others to complete their tasks. The success of the product manager is based on whether the support and cooperation of others will be able to complete the task. Responsible for product creativity, production, packaging, promotion planning, and retail business, no need to report to the product manager. Product managers have no power to get any requirements for staff, but he must use all means to reach a task - usually use a win-win strategy. Product managers are like a window with senior cadres and staff. The leadership of the product manager is to persuade others to act in your thoughts. 5. The spirit of non-tumbler is a clown with a real size, the center of gravity is at the bottom, you can knock it, but it will still stand up, the successful product manager must have tall hurts. Just as Pujie's product manager said, "If your proposal is returned by the boss. And cancel the date with your discussion of the memorandum in seven consecutive times, you still don't give up. This is you, you must wait until Nine Nine It is necessary to wait. Six, the flexibility has never violated the rules, but actually occasionally break the rules, but in fact, it is actually an example of occasional rules. Procedures or indicators, with the correct decision, successful product managers will always find a way to find an obstacle - without losing the food bowl. Of course, don't forget to consider alternatives. Seven, courage to say no Since the boss is unable to play, it is your problem. Because your progress is stagnant, the leaders fails. If you don't agree with the things you want to do, the last thing also failed, this is also your problem. You must dare to The boss said no courage. Eight, encourage anything related to the product, all related to creativity. Especially packaging, design, advertising, and promotion.
