The responsibility of the product manager can be defined as the following three main aspects: First, the market is analyzed. It is the premise of solving problems correctly and analyzes market information. Market analysis mainly solves four problems. Product Classical Attraction Analysis To solve the size of the product, at least three years of market growth, the life cycle of this type of product, the seasonality and periodicity of sales, newly entered the brand's threat, the main competitor And its resources, including political, technical, economic, legal, and social factors; competitors analyze the determination of competitors, their marketing strategy analysis and evaluation, its technical strategy and whether it has established differential advantages Consumer analysis mainly solves the factors that affect customers, buyers and users, how to subdivision, how customers evaluate product value; how to assess market potential and sales potential, how to conduct markets Predictive problems. The second is to develop goals and strategies for the product. In general, new products and products entering market maturity need to develop different goals and strategies. Product managers should solve the appropriate identification of market objectives, choose a strategic program to achieve goals, improve sales, market share, and improve profits, and develop a correct solution for enterprises for different characteristics of product life cycle. The third is to formulate products, prices, advertising, promotions, distribution channel decisions. The product manager is basically the problem that is basically implemented and the policy level at this stage. Product packaging, dosage form, characteristics, price determination, how to communicate and communicate with consumers, design and management of distribution channels.
