Keso a new thing: Sina value VS grand value
Recently, it is really annoying that Shanda and Sina are really annoying. I can't help but have an angle. I really haven't finished the world. Temporarily express some of your own point of view. The value of Sina is seriously underestimated because the potential of online advertising has not been fully excavated. I don't understand whether the so-called online advertisement has a deeper scientific meaning. If not, it is only the popular Popup, which is now flooded. I can't see what is the potential. Today, I chatted with a friend of an advertising company, talked to any of the page advertisements published on "Fashion" magazine, the price is 150,000 yuan. I don't know what year, Yue Yue online advertisement can have such a price. If it is said that this potential is not very valuable with this potential to come to the current Sina. It is not too big.
As a new wave of the media, it has to be a single way to make money. This hit is really wide. SP is a regular business. It will be awarded a pit, and it is not a place for all the people who order the business. Or chatting, with a friend who is spmon, he said that he recently looked at the eye, I thought that there was a very hot mobile game, but the ringtone download of the mobile phone, which accounted for a large part of the company's turnover. Therefore, I usually think that some things that industry people are not interested may exactly some of the other groups that are really interested in, one is willing to fight a wish, saying that there is a little inappropriate.
But if there is a policy or other reason, Sina has to cut off the mobile, online games and other business, and Sina brand value is almost unaffected. If you have to cut off the online game business, what is the rest of Shanda? Brand value must truly convert to money, then the hero, the brand value of Apple always has much higher than Microsoft, if not Powemac's anti-healing, if not the global hot sale, if not these conversion Come money, brand value is worth it?
But we can't see that this ability lacks a long-term guarantee, especially facing powerful social public opinion stress and policy risks, so that grand value becomes far less and stable. Social public opinion pressure, haha, policy risks, haha, too small to see the strength of the network. In addition to violating the stable unity, the government will vigorously press, and the other has not seen the pressure of the head to the end. Internet cafe is at the forefront of the risk, still has the rich people's online owners, still have the existence of super large luxury Internet cafes. The grand value lies in the desire of youth generation. If the grand fading, then it is not exceeded by other online games, which is not fresh and creative, it will never be any public opinion or policy.
Ordinary netizens care about that when Sina has become part of Chen Tianqiao Entertainment Imperial, Sina News will happen. In other words, when a Wenzhou Shoes Factory, I bought "21st Century Economic Report", and the latter became part of his footwear empire, what would this mean for the "21st Century Economic Report"? I am an ordinary netizen, I am really not worried about what changes will happen. If the boss of a Wenzhou Shoes Factory If you want to buy the "21st Century Economic Report", he will not just want to serve our own shoe factory. ! If the latter has become part of his footwear empire, and it is twisted for its own high-end service, then there are people in a month, there are people in two months, and have anyone in three months? The reader is not a fool, and the ordinary netizens are not a fool. Chen Tianqiao is not a fool.
