Creativity is often not until, in a chat and advertising priests, Ma Junxians, after the spark collision of the spark of the sky, suddenly mention the topic of the "attention" economy, thereby birth of an exciting planning , In the civil "Continental and Taiwan Sports Culture," has created an unprecedented "attention economy". At the end of 2001, on the eve of the Spring Festival, several blood boiling youths pulled a big flag, and implemented a exercise in the Guangzhou Sports Center, "volunteer recruits a big action". I unexpectedly, up to 70-year-old people, down to 3 year old boy, whether we workers, or clothing, boss, is full of expectations, solemnly signed their name. After half a year, I have not been able to operate. The plan will be public.
Flying over the Straits Love Borderless - 2002 Flying Channel Event Planning Program
Foreword
In 2001, the three sides of the strait, the most exciting thing in the world, was successful in China, but the cross-strait relations have always been unable to make each Chinese regret.
Sports have never promoted the best way to promote peace and friendship. At the same time, sports also contain high economic value, China's successful success has also trip the development of the entire sports industry economy.
Trial, to take advantage of the situation. How to use sports to promote the development and exchange of cross-strait economies, dilute the political impact of people, and enhance the friendship between the two sides of the strait. It is the starting point for our event planning.
The concept of "cross-strait", "sports", "economy" successfully grafted, boldly innovated, creating, with an unprecedented big hand created attention, promoting cross-strait communication, is the value of this event planning.
I. Active purpose: challenge the limit of life, promote the exchange of folk sports culture between the two sides of the strait, strengthen the friendship between the two sides of the strait and drive the economic development of the cross-strait economy.
Second, the organizer of the event: the Market Association, the Sea Shui Festival and the local people's government (to be determined).
Third, the event organizer: to be determined (public relations company, advertising company, cultural communication company, etc.)
Fourth, the event time: October 1, 2002
V. Event Location: Fujian Xiamen - Taiwan Jinmen Island
Sixth, event theme: * Flying over the Straits Loveless - Airship Flying over the Strait
* Building two sides of the strait with the beverage strait - airship flying over the Strait
Seven, activity content:
· By the unprecedented "Flying Strait" activity, the major media in the country is concerned, and it has been reported to this incident and discussed this incident. Thereby, the purpose of preparation and preheating of this event is achieved.
· Two in both sides of the strait, two of the players, once again triggered public opinion, fully heating this event, attracting more eyeballs.
· The organizer conducts specific preparations for activities.
· On the day of the event, the official flying over the Strait for a small outdoor show: Arranging the reporter's short interview with the organizer, flying people, and sponsor; 50 healthy girls show a relaxed robbery entertainment program.
· Under the announcement of the host, accompanied by 2002 Peace pigeons and 2002 colorful balloons, after the nine-ring salute, players from Taiwan and the mainland driving their respective hot air airships while flying to the other side.
When the airship encounters in the air, the two sides started the "Flying Channel of the Strait of Love", "Building a Two Stairs of the Tongzhi Water Construction Two San Shi", the huge red banner of the two sides of the people.
· The event is live broadcast by CCTV, Phoenix Satellite TV, Hunan Satellite TV.
Eight, activity support points:
· Flying over the strait never before, with a sensational effect; challenge the limits, the attention. The "attention" resource exposed by this event provides a wide range of business operations.
· Friendship connectivity, interactive communication between the two sides of the strait, can enhance the friendly exchanges and mutual understanding of both sides of the strait.
· Sports, economic singing, take advantage of the development of local economic culture, with a local tourism cause, promote local economic development; merchants can launch event marketing offensive by sponsoring this event, enhance their brand value. Nine, activity investment:
The two sides of the organizer passed the bidding method, each selected exclusive sponsors. Get exclusive enterprise sponsored: at least 10 million yuan (using the model of bidding: 2 million yuan).
10. The investment and income estimation of this case planning activities:
1. The operation mode of the "Market Association, Hosting, Government Support, Enterprise Support, Marketing Operation, Multi - win - win".
2. In principle, the government does not have to spend funding, but can obtain the following benefits:
· Direct tax brought by this event.
· Prosperity and development of local economy: accommodation, transportation, catering, shopping, travel, etc., according to 1: 5 association effect, calculated as: 10 million × 5 = 50 million yuan. (Calculated according to 10 million ticket income).
· In the long run, improve the sports, economic exchanges of both sides, enhance local visibility and reputation.
3. Invest in sponsor and enjoy the following publicity and return:
· This event triggered a large-scale propaganda effect caused by the enterprise brand, effectively enhanced corporate brand awareness and reputation.
· With this event, you can promote yourself in the scope of the law.
· Enjoy the right to "this activity by ** exclusive sponsorship" in all relevant communication.
· Full development of various media in the event of events free to post ads.
· Use the player to make a brand spokesman for one year with a preferential price.
· Airship signature corporate brand name.
4. The organizer and organizers can obtain the following actual benefits:
· Sponsorship fee deducts the interests of the interests. (Exclusive sponsorship fee is at least 10 million).
· Ticket income deduct the taxation and the benefits of the venue fee. (It is expected to visit at least 100,000 people, charge 100 yuan / person, count: 100,000 people * 100 yuan / person = 10 million yuan).
This plan is protected by the Guangdong Provincial Copyright Administration, may not infringement, otherwise he will investigate legal responsibility.
(Certificate) made from 19-2002-A-0002
