Common website promotion strategy
[Author: Insects Source: ----- Hits: 14 Editor: admin] [double click to roll
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Network promotion mainly has the following forms: 1. Log in to search engine 2, email 3, online advertisement 4. Exchange link / advertisement 5, publish information or registration on the B2B website, on the news group or forum Release website information 7, other network promotion methods have its own characteristics, and we will introduce and evaluate them one by one. 1. The appearance of Search Engine Search Engine (Search Engine) is greatly facilitated, and it has created a great opportunity to promote our products and services. According to statistics, in addition to email, information search has become the second largest Internet application. And as technological advances, search efficiency is constantly increasing, users are not only more and more dependent on search engines when querying materials, but also improved the trust of search engines. With such a strong user base, we use search engines to promote corporate image and product service, of course, can achieve excellent results. Therefore, for information providers, especially for commercial websites, it is largely relying to the search engine to expand their wellness. Domestic and foreign survey reports show that in addition to famous enterprise sites such as Microsoft, IBM, Yahoo, large-scale interconnected websites such as Sina, Sohu, and NetEase can get a large number of LI domain access, 75% or more They are all search engines, and their importance can be seen. The biggest advantage of logging in to the search engine is extremely cost-effective. Most search engines are free to accept the website registration. Even if some search engines begin to charge the business website to the business website, the cost is not enough relative to its propaganda effect. In addition, the information on the search engine is very targeted. People who use the search engine to find information are the groups interested in a particular area, so they are willing to find yours, often is likely to be your long-awaited customers. And you don't have to force others to accept your information. On the contrary, if the customer does have a demand for someone, he will take the initiative to find a door. 2. Email Promotion Email Promotion is to use the email address list, send information to the other party mailbox via Email to achieve publicity promotion purposes. Email is currently using the most widely used Internet applications. It is convenient and fast, low, and it is a valid contact tool. Email sales Similar to traditional direct sales methods, which belongs to the active information, with certain mandatory. Many websites now offer cheap email lists, with a number of 20 yuan to buy 60,000 email addresses. But in fact, the value is worthy of doubt. Because there may be a large number of addresses herein inaccurate, there may be no few customers you need. Currently, a "Opt-in Direct Mailing System" has also appeared on the market. The system either divides the email address by the industry, or simply is a list of mail lists, objects for the list. Compared with the above mixed email addresses, the targeting of the orientation is obviously stronger. 3. Network advertising network advertisement refers to the visual publicity information published on other websites. The general form is a variety of graphic advertising, called banner adds. Online advertising is essentially a traditional propaganda model, but the carrier is different. At present, the form of online advertising fees is mainly: paying a certain fee (CPM) domestic charge standard according to the thousand advertising broadcast rates is RMB 120 ~ 320 yuan / CPM. CPM is the abbreviation of English Cost Per Thousand Impression, that is, advertisements have more than 1000 times in all customer browsing pages, you have to pay 120 to 320 yuan.
Note the key here is "display", regardless of the user who does not look at the advertisement, or point not to click on your ad, as long as it is displayed on the user's browser, it will cost. But the high display rate is not equal to the high return rate, this is not to say everyone. So from the point of view of the unit, this way is more suitable for the company's online image promotion. The corresponding fee (CPC) is charged according to the thousand advertising hits (CPC) This method of charge is CPC (Cost Per Thousand Click THROUGH), which is clicked and connected to the relevant URL or the detailed content page 1000 times as the accounting unit. If the advertiser purchases 10 CPCs, it means that the advertisements that are launched can be clicked 10,000 times. From the performance ratio, the CPC is better than CPM, and the advertiser is often more inclined to choose this payment method, but its unit cost is much higher than CPM. 4. Exchange link / Advert exchange links and banner ads helps to increase the number of visits between the two sides, but this is for the personal home page or non-commercially available website. If a corporate website, if you learn this method, you may move the stone to your own feet. If you can't make your customers who are easy to attract yours, let others! Here we don't encourage the broad mind and noble sentiments, but where is the fundamentation of the business, isn't it to pursue the maximum profit? The maximization of competitors' interests is the cost, and it is worthy of the evolution of their own morality. Is this worth it to be discussed. Therefore, enterprises must carefully wear their pros and cons. Before link competitors. However, if your website provides some kind of service, and other websites are just complementary to you, then consider considering the establishment of links or exchange advertisements, adding the number of visits to both sides, two can provide customers with More comprehensive services, but also avoid direct competition. Also consider establishing links with the portal or professional site, but this work is very heavy. First, you must determine the influence of link objects one by one, followed by the other party's consent. Reality is often, a small website is urgently hoping to link with you, and a big website is often unhappy unless you have benefits to it in an economical or information content. 5. Release information on the B2B website or enterprise registration B2B is an abbreviation of English Business to Business (Business to Business). The B2B website is a communication bridge that is a communication between the buyer and the seller, and the buyer can be released and set up for supply and demand information at the same time. In today's closed closing, the status of the B2B website seems to be more stable. The domestic B2B website is represented by Alibaba, Meetchina.com. Alibaba is basically a business intermediary, allowing enterprises to release supply and demand information for free, and provide enterprise registration services. The US business network has developed a new model for the procurement of foreign business groups. A lot of foreign B2B websites, such as Yahoo! B2B MarketPlace, Buylink, etc. These websites are all facing customers, so it is also very good to post product service information above or in business registration. However, there are several points that these websites have different ways, some are regularly charged, and some are subjected to a certain proportion of commissions from the transaction business. We are especially be careful about the latter. Take the domestic product exports, because the procedures are bonced by the website, and the exports must be done by the website of the website, and the funds after deducting the commission can go to your hand, so the information of the website, whether professional foreign trade human resources should be the company's focus The object of the exam. In addition, the number of funds is, the greater the risk, and will cause a certain loss to the company. For example, interest loss in the way.
