11 Success Cause Analysis 11.1 Safety, payment mode In the Taobao payment platform, introduce Alipay concept, Taobao acts as a middleman, providing transaction security guarantees for buyers and sellers, and functions please big Alipay account. 11.2 The page design style reflects Taobao's spirit, from the design of the page, his design style and spirit are simple, simple, easy to operate, etc., Taobao's pages and functional operations are unlike some websites. Their information is very large, chaos, they want to put all the information in the home page, such as several of China's portals, what information is put on the homepage, do this, give People feel very chaotic, it is difficult to do what they want, but these portals are now doing very well, the information is also separated, it is organized, one piece is separated, and some local hotline is very chaotic And Taobao has a lot of information, but he processes page processing and information arrangements. 11.3 Free strategic Taobao free opening is an important reason for popular growth. EBAY invested $ 5 billion in the first half of 2004, and advertised in domestic large portals such as Sina, Sohu, Netease, Tom. At that time, Taobao was just out of the mountain, it was a fatal blow, but the "free system" implemented by Taobao is conducive to the market, and the market will quickly establish the brand, collect customers. 11.4 Alibaba's support Taobao as a company in Alibaba, has been supporting Taobao in capital, in the early days, I want to have a big increase, advertising is certainly essential, Taobao's free time required for the operation funds from it According to Alibaba, Alibaba has already investing 450 million to Taobao. At present, Alibaba has financing more than 70 million US dollars, and in Alibaba is not lacking, according to professional analysis, this fund is likely to be Prepared for Taobao. 11.5 Integrity communication from the resolution of integrity issues is a mandatory behavior, and the "freedom kingdom" that truly wants Taobao integrity construction, Taobao must create a honest corporate culture, so that all people Knowing Taobao is a honest company, a good "corporate citizen" for CTOC business. For the establishment of Taobao integrity, Mr. Sun Yusu, the general manager of Taobao, explained this, Taobao's achievements, not to be pushed out by advertising, but to accumulate achievements by Taobao's member mouth. It can be seen that Taobao has been integrity in his own integrity, and the subtleties have made honest education. At a point, Taobao played Alibaba's role and spread "integrity spirit". Because Taobao believes that after the mature environment of everyone is mature, everyone can achieve better realization in Taobao's innovation. 12 deficiencies 12.1 The negative impact of the free Taobao is also easy to cause "false prosperity". Taobao wants to achieve the goal of "Beyond EBAY", first must be defeated EBAY eBay in an indicator of users and transaction rates. On the surface, Taobao is like a broken bamboo - as of the third quarter of last year, EBAY is more than 8.6 million users, and Taobao has reached 30.50 million. The key to the problem is that the increase in the trading platform does not make eBay Easy users really "lost". Many eBay eBay's attitude is "because of free, so I may wish to try" in Taobao and one shot, but for them, Xixin does not mean "tired". Like the online business mentioned above, even if there is no original paid position of eBay's interesting under the free temptation, if the free platform begins to pay? As a result, it is important to know.
12.2 Junior a portal in the establishment of Taobao, did not agree with the mother, Alibaba, everyone knows that Alibaba was a small name at the time, but it also made a Taobao, to make a new website Others are faithful, still have a lot of difficulty, and the costs spend greatly increase. 13 Enlightenment 13.1 "Electronics" is a means, "business" is the real purpose in the development of e-commerce, "electronic" is a means, "business" is a real purpose, so the development of e-commerce is Secondary, marketing is the success of success. Everyone knows that the technical aspects may be larger, and the marketing means is very different, and the e-commerce store is currently e-commerce in the big situation of IT. Why is it just like Taobao's rapid growth, this is the marketing of it. 13.2 To have a short-term rise, Taobao has more than 180,000 registered members in the establishment of more than half a year. It is to know that this is the speed of development in the boycott of C2C faucet, and I have mentioned eBay Taobao has adopted a strong resistance, advertising in the "blood transfusion" of major portals, in order to kill Taobao during the short period, and Taobao also adopted corresponding countermeasures, in small websites, outdoor advertising With emergency, most of the funds are output in the short term, and have achieved good results, if the company has just been able to rise in a short period of time, it is difficult to have a good business to compete for a pretty good business. 13.3 To have its own unique advantage, an e-commerce website is going to do, there must be its own characteristics, or it is a special place, or it is necessary to have a characteristics, and Taobao's success is its free strategy, At present, the era of charge for the online store platform, Taobao is implemented free of its success. [References] 1 www.blogchina.com 2 http://www.net.com.cn/ 加 注: 注 "" 法 点 点
