Three plots of QQ
So far now, competition in chess and casual game market is still dominated by incremental users. QQ's largest competitor, did not appear unexpected online number, this phenomenon indicates that in the past 12 months, the overall scale of this market has expanded a lot quickly. Of course, the Pingpels of the Lianzhong can only be said to be a surface phenomenon, because from the perspective of market share, the Lianzhong is changing the market share. The competition in this market will still be too intense. However, there is no bull market that will always rise in one side. After the expansion period of the market size, the next competition will undoubtedly be the killing of the stock market. At that time, this kind of well is not committed to river water. The situation that is nothing to do with each other will definitely be completely broken. The intenseness of competition will be rapidly intensified, and there is a lot of interesting things happened. How will QQ games use to set their own top competitors - Lianzhong in the dead? Let's take a look at what treacherous means hidden in the "conspiracy nerve center" of the penguin. Conspiracy 1: Intelligent "Teice" spell let us analyze the market situation facing Tencent: Whether it is a group, the wander, the middle or the Sina Igame, its effective users are almost 100% exposed to the active user coverage of QQ . For Tencent, if it is possible to make a valid user of the QQ users, the effective user "strategic" becomes a valid user of their QQ game, then it is basically completed the annihilation of competitors. However, what should I do if I should operate? QQ is likely to take a targeted intelligent marketing means. Specifically, it is a "policy reverse" system built into the new QQ program: first detect the installation / usage of the competitors' program on the target PC, and then take the "precise strike" means for this part of the high-value goal, using specific Advertising information, demo tips, etc., transformation of user groups. For example: If QQ and Lianzhong games are installed on your PC, QQ is likely to detect the frequency of use of the joint program in the background. For the crossbar user, QQ will often pop up a tempting demo. Advertising, publicize the advantages of the QQ game, then as long as you press the "demo" window, automatically enter the interface of the QQ game. Of course, the program will automatically monitor the advertisement effect. When the frequency of use of the association is reduced to a certain extent, or after being removed, QQ will end the "Teve", "said guest", from this. Due to the high targeted, this will be a marketing way of killing. If you use it properly, it is likely to have immediate results. The possible problems are mainly in terms of law and privacy. Due to the resolution of the anti-monopoly regulations that have not yet been introduced in China, Tencent is unlikely to be severely alleged, and in terms of privacy, it will need to be properly resolved through various public relations methods. The method is vicious, the effect is clear, and the dispute is inevitable. Intimate 2: The consumption of the burning of the Head Cantoma is aimed at the sales terminal - specifically, for Internet cafes. Through its own Esales system, the "QQ Ready" Authorized Bar Capture Program is implemented. That is, if the Internet cafe ensures that only QQ games can be installed on the PC, the boss or administrator of the Internet cafe can get some additional rebate reward policy through the Esales system. For example, if there is only QQ game in your Internet cafe, there is no group without the winner, there is no Igame, then the QQ game in the Internet cafe is played for an hour, you can get a certain point as a boss or administrator, you can get some points, points reach certain Cash or prizes can be exchanged after the value.
