Yahoo released comparison shopping search engine Yahoo After conducting 5 months of test, this week launched online product price comparison search services, ie comparative shopping: http://shopping.yahoo.com. Combine the hot search engine marketing and online shopping advantages to help people buy one item online with the lowest price. Shoppers need to enter the trade name in the comparison search box, such as "Canon PowerShot A70" (Digital Camera), the result page will return 531 Canon PowerShot A70 products from 284 online stores, description, tax, shipping, consumption Comments, this information is the latest update information, and consumers can purchase directly online. According to a survey, a survey has been shown that up to 40% of searchers search products or services. But using the integrated search engine such as Google or Yahoo often does not exact search requirements. The comparative shopping search engine is here to be born, according to Nielsen, the user index used this search rose from 9% in 2002 to nearly 15% in 2003. Compared with the keyword advertising of the integrated search engine, many merchants are more willing to compare shopping websites to advertise, think that special shopping engines are better than integrated search ads. Therefore, heavyweight search engines Google and Yahoo have launched comparison shopping services to strive for more business opportunities. Google's comparative shopping search engine roogle.com was launched in December last year. Currently Yahoo and Google have not explicitly develop their comparison shopping business model, but they will publish keywords on the product page. Although the comparative shopping is growing, it has not become the mainstream shopping method of network users. Domestic comparative shopping websites have launched several times in 1999-2000, but today, some websites have almost stagnant, and more will disappear. The success of the comparative shopping site not only rely on strong technical support, but also the overall development of online retailing is also the basic conditions for comparing shopping survival status; in profit model, whether it is to collect sales commissions to the merchant, or other profit models, They are all worthy of the goal of comparing the long-term exploration of the shopping website. Attachment: Comparison Shopping: www.froogle.com http://shopping.yahoo.com www.bizrate.com, www.pricegrabber, www.nextag.comhttp: //shopper.cnet.com
