Social Network Analysis

xiaoxiao2021-03-06  41

Original http://www-900.ibm.com/cn/services/strategy/e_strategy/social_network.html

Social division of labor tends to be fine, and people's knowledge is also good. Therefore, it is necessary to help the media other than personal strength when solving the problem. One is to learn from the database and search engine, and the other is to learn from the people around. The latter accounts for most of the personal knowledge.

Since ancient times, good fortune is an ideal object of personal communication. In SNA, this interpersonal relationship is classified as a social network, and the analysis of this thing will help knowledge, share and disseminate.

The experience of the business world is reflected:

1: The informal organization structure coexists with the formal organizational structure, which seems to be similar to the so-called "human life" of the country with a long history. The traditional idea is to work hard to eliminate the impact of this informal organization.

2: The emergence of the network is subverting the old organizational structure and level, and striving to achieve a more flat structure, desalinating the administrative upper and lower relationships.

3: Cooperation between enterprises, such as joint ventures, alliances and other forms increasing, how to effectively manage these virtual organizations is a problem.

One manager faces a relationship network in SNA's view, knowledge is spreading in it, and SNA is to help him understand where it is blocked. Where is it not smooth.

It is necessary to know that there is a need for knowledge in the social network and willing to be available. Liu Bei, in the Three Kingdoms, known that Zhuge Liang has the talent of the country.

When helping people solve the problem, the more active approach is not a simple to tell the question, but to guide the thinking of the people.

SNA work

1: Establish a knowledge network such as a group in the company, such as a group within the company. The node of the network is everyone in the social group, while the side is a person who has useful knowledge for another person.

2: Find out and analyze people in social networks

3: Find out and analyze people outside the social network may be the result of not making full use of knowledge dissemination.

4: The effect of analyzing four elements in social networks (KNOW, Access, Engage, Safety) in the network

If the SNA knows the problem on communication, the first step, the SNA gives the solution for 4 elements, the list is as follows.

Social Intervention Knowledge Sharing (Knowledge) Increasing the Company Inside Knows What And Who is Working What

Personal Skills System Common Yellow Pages

The topic of experts from communium practices knowledge to help knowledge tour reading (Access)

Accelerate the speed lock target of knowledge sharing, contact directly

Email phone

Social Network Analysis (SNA) is performed on each other with good social network analysis (ENA)

Make communication easier, add new methods to increase new methods to enhance the skills, capabilities and knowledge of the team's skills, capabilities and knowledge

Synchronization technology (such as Lotus ® Sametime ® or AOL Real Time) Bulletin News

Safe Review Security (Safety)

Interpersonal security and reliability increase

Use any form of communication technology inside the company

Face-to-face communication, such as work meetings or "Brown Bag" lunch regularly, social network analysis (SNA)

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