On February 19, the Grand Network officially opened, as of February 10, Shanda and its holding shareholder Skyline Media Co., Ltd. obtained approximately 19.5% of the Sina.com by the Secondary Market Trading. The news announced on the same day, Sina's closing price reached $ 25.60, up 10% from the previous day. The Shanda Network said in the report of the US CDM (SEC), the stock acquisition is completed on January 12 to February 10, and the number of stocks in the transaction has reached $ 22.4 billion.
Why is the promotion of Sina? And don't you buy Netease or Sohu? From a complementary point of view, NetEase is more useful, from the market value, Sohu is easier to acquire. Some analysts believe that this is related to the share of Sina's equity, from Shanda to get a 20% shares, you can see how Sina's equity is scattered. According to data, the current shareholding ratio of Sina's largest single shareholder four-way company does not exceed 10%, and other single shareholders have no more than 1%.
In November 2004, the media reported that Netease is preparing to acquire Sina, and then it is not a need to acquire NetEase, but Yahoo, it is also a news that has a grand interested in Sina, but everyone is not trustworthy, want to build China. Shanda of Disney, actually is interested in the Internet publishing. Just before the promotion of the acquisition, some websites are still booming, and the acquisition of Sina is Yahoo.
Finally, the acquisition of Sina is exacerilized. Why is the promotion of Sina? Analysts believe that grand needs a company complementary to yourself. Grandly knows that only the game cannot continue to create "Legend", in 2005, grand stocks have declined, from $ 45 from December 31, 2004 to around $ around 30 US dollars. Shanda is eager to find a new profit growth point, while Sina as China's first portal, the continuous profitable direction will not change. Moreover, Sina is used as a Internet portal, and the media's rights have been premiere. After the acquisition, the at least in the news communication will be very helpful. Therefore, grand acquisition Sina is considered to be a game that is more than 2, which will be greatly improved for each other's core competitiveness.
For online gamers, grand is not strange. A series of online games provided by them for online entertainment, which was rated as the most popular online game in the user survey of Shanda Operations in the user survey of the IDC. The first model of the most popular online games. The online game "Legend World" is awarded the title of the most popular domestic online games in 2003.
About one month ago, Chen Tianqiao, Chairman and CEO of Shanda, said: For the acquisition, 2004 is just the starting point, if we do not grab the best time to enter the company, quickly make the company bigger, will regret it after 3 years later . And before this, Shanda has already expanded the business scale quickly by means of mergers and acquisitions. In 2003, Shanda successively acquired nearly 10 companies in North America, Japan, and the country. Based on this, a number of companies engaged in game products, game surrounding products, and game TV media business. In 2004, the grand expansion pace was larger. Recently, Shanda has completed another merger: more than 10 million US dollars, acquire AC-TOZ38% of Korea listed companies. He has changed the grand shake of Actoz "Working Tips" and became an Actoz's "Datun".
According to industry, the Shanda capital advantage launches large-scale mergers to fully demonstrate its confidence in establishing its "Disney Interactive Entertainment Media Empire". Sadness, Shanda has begun to change the pattern of China's Internet industry. Shengda wants to complete the dream of the rivers and lakes, who will be the next goal?
