In China, in addition to the SP of special background, other SPs are especially small SPs, and the sorrow is actually mastered in the mobile operator's hand, almost all SP has a special person's relationship with the carrier.
Fierce snake
Last spring, I was invited to participate in the test of WAP mobile games developed by Beijing, I feel that it is a mobile phone SMS text game embedded in some static pictures.
The picture specifications of this game are customized for the mobile phone of Motorola, so it is displayed on Nokia 7650, and the visual effect is not good.
Soon, I tested the mobile game developed by Shenzhen, let me shine in front of my eyes: it fully combines WAP features to automatically identify different phones and equipped with the corresponding picture display mode. It uses a new dynamic color map generation system, which is the first time in China's mobile games, so, from the technical level, this is a high technical content WAP game.
In fact, WAP has been fried in the end of the last century, and a bunch of strange website names, such as frog servings, but the network conditions are limited, soon quietly flameout, while WAP-based games Nor has not developed.
Last year, WAP rolls came back, like a few WAP games like air network, monthly revenue can calculate millions of yuan, and no promotion in the previous period, the mobile dream net terminal has attracted many users. So, as a mobile phone of the operator's mobile company, the value of the WAP portal has also been shown in addition to the big earning of the text message.
However, the essence of WAP is a web page. This game is also like a game in the browser, and its performance form will have a big limit, such as some multimedia effects. On the game platform on Java (China Mobile Support) and BREW (China Unicom Support) game platform, there is no similar problem, you can download it to your phone, you don't need to receive frequent SMS or MMS reception.
The Chinese developed Java and BREW games are very small. Most of the Chinese works of these games, this is indeed launched some products in a short time, but from the long run, the mobile game manufacturer has successfully entered the domestic, with China Mobile network operators cooperate directly, then local mobile game processors lose their meaning.
Specifically to the SP and mobile or Unicom for mobile games, the early wireless operators are not very clear, and the spans may not be more clear than them. As a result, the early birds have insects, such as the air. The network heard that the mobile dream network is looking for a cooperative SP, so starting a game product in a short time, the first and mobile dream network, and the first service to provide games and MMS downloads.
Later, in the "latest recommendation" column of the mobile dream network, the top ten almost a large half of the air network products.
The "latest recommendation" connection on the mobile dream online is the gold position. The ranking standard is based on the player's welcome and actual traffic, and the mobile phone that supports WAP has default the bookmark of the mobile dream network. Users as long as one click, Entering the Dream Network catalog, this natural promotion channel, after standardizing the market means of SMS group, has become a place where the SP soldiers must fight.
In China, in addition to the SP of special background, other SPs, especially small SPs are not intentionally, and the sorrow is actually in the mobile operator's hand, almost all SPs have a special person's relationship with operators. Usually the mode is to invite the key people within the operator to eat drinking, regularly give them a small consultant fee, a slightly larger SP has such a special person in the provinces. And each wireless value-added market rectification, SP is also a kind of death, it is indeed a Chinese character.