In view of the leading position of Japanese mobile games in the world mobile game, we have organized successful experience in Japanese mobile games, only for reference.
1. Don't mix "mobile games" and "PC game" to talk
l PC game = user must take a game to play games for playing games
l Mobile game = user utilization and other people, waiting for a car waiting for free time to play
Understand the above 2 points to properly develop sales programs and development programs for mobile games.
The PC player is mainly played for a long time, and the mobile gamer is mainly played in a short time, simple play. At this time, it should be considered the difference in the use of PC games and mobile games. PC can't hold the road, the laptop can carry, but there is almost no one to use it; the mobile phone can put into the pocket, and the charging battery with the PC is thus maintained. As long as you want to use it from your pocket, you can use it. . For users, PC games and mobile games are completely different ways.
From the equipment different from the usage, it is clear that users have different requirements for software running on each device. Furthermore, the type of game varies in software different users will also differ depending on the PC and the phone.
So the sales method of the PC game and the sales method of mobile games must also be taken differently.
2, to fully understand the difference between "mobile game" and "other mobile value-added services"
The mobile game market is small from the overall number of mobile value-added service market. This is the "game" product characteristics.
First, from the whole, it can run the terminal of the mobile game.
Second, for the user, the relative download ringtone or standby screen is higher than the user's requirements. Download a ringtone or standby screen is a passive service; the game is the user's personal operation, listening, looking at the sound and images, can realize the ability of the game content. Can be active, users are not satisfied.
From the overall market of the mobile game, the user's ratio is low in the user's service. But from other media, it is more willing to watch TV broadcast compared to most newspapers.
3, don't mix "mobile games" and "PlayStation game" to talk
l PlayStation = Users buy PlayStation for playing games.
l Mobile = User to buy a mobile phone for the phone.
The difference between the above two points is very important. The sales of PlayStation games is the people who play games, and the phone is purchased for the phone. Therefore, if the user holds a Java-like mobile phone with 100 million, the sales target for mobile game sales is not 100 million users. According to Japan's data statistics, only 10% of users are users who play mobile games, and this ratio should be lower in China. Further, if PlayStation sells 25 million games in the world, users have 25 million people. However, in the mobile game market, it is necessary to reach a user base of 25 million people. Java mobile phones should sell 200 million cans to make the same market as PlayStation.
There is another point in mobile games to be different from other game markets, which is the sales price of the game. Mobile games and PC games, the average difference in PlayStation is more than 10 times. If the price of mobile games is 5 yuan, then the PC game price should be 50 yuan or more, and it is very important to know the price of this price. The poor price difference is the same, the PlayStation game market specifications and mobile game market specifications are the same, and sales is still 10 times. Mobile games should reach the same sales of PlayStation games, mobile game sales must reach 10 times more sales in PlayStation games.
The mobile game market is smaller than other game markets, and the sales price is lower than other games. Before considering business model, you must first understand this 2 points.
4, the way of success
To succeed in mobile game business, it must be understood that "mobile games such as mobile games are the same as mobile phones".
Don't be deceived by "game", just consider "One of the game is one of the mobile phone content services" will be easy to understand. That is, the same ringtone and one game are equally, set the ringtones and standby screens, and put the game provided by the SP in the SP website. Such methods have great benefits to operators, SP, and users. First, the operator's workload is reduced, as long as the operation of the website can be reviewed. That is to say, the operator does not have to review and test each ringtone, each game, is responsible for the game by the SP. The game service also uses the same mode as a WAP content website such as ringtones, allowing each SP to manage, responsible for the quality and customer service of the game.
For the user, the game is in the SP own website, so it is easy to distinguish the advantages and disadvantages, which will form a market for the survival of the fittest. SP naturally is naturally eliminated, and the naturalness of survival is a good quality SP.
Operators don't need individual review games, it is important to develop the same mechanism as WAP services such as ringtones.
5 Conclusion
The most important thing in the development of mobile game market is not to see the game as a special value-added service.
l Game website also establishes a WAP website as a ringtone website to make SP itself.
l Provide a charging service to the SP, and other responsibilities are served by SP.
It is a shortcut to success.
