"I will not withdraw from the health care industry, I will only put it more more. I have confidence in my product." Take the "brain gold" trademark ownership at the end of 2002, "left hand, pour right" into the nature creature (000416, SZ) behind-the-scenes trader, 2003 to add 570 million yuan in cash to transfer bonds to sell "brain gold" and "gold partners" 75% sales network, in 2004, the town four-way holding (0409, After the HK) CEO, Shi Yuzhu said as always. "Government award-winning intellectual" / "Cross the 'giant'", "Marketing Qi Ti" / "Do not" is very different, fate is ups and downs, there is a mirror like social division: the ideal of "giant", but There is a struggle with "people" and mad, all of which is in Shi Yuzhu. Paradox 1: The gambling VS safety is destroyed by IT, it is destroyed in the Giant Building, and the debt is returned to the rivers and lakes to establish a health care product kingdom. The "Birage" is an interpretation of the success of Shi Yuzhu; then attacked the capital market, let the media guess: current Will Situzhu, will security become a more important weight? After graduating from the master's degree in Soft Science Management, Shenzhen University, gave up the "Hanka" software "Hanka" software developed by Shi Yun, and the gambling of Shi Yuzhu started. Raise the price of the computer, postponed half a month payment, make mortgage to the magazine with the software copyright, first pay the advertisement ... He has set up the first small gambling on the entrepreneurial road, he wins The order is waiting for the order before the payment period. Two months later, he earned 100,000 yuan, 100,000 full investment; after 4 months, the operating income exceeded 1 million yuan. I have tasted the sweetness of the advertisement, and since then, "advertising mode" has become the "universal key" of Shi Yuzhu. The feature of gambling is to control the temptation of "doing big". In 1994, Shi Yuzhu's giant group was less than 1 billion yuan, and the planning of the giant building rose by 38, 48, 54, 64 until 72, and the demand for funds of 1.2 billion yuan finally collapsed the giant's capital chain. . Create the desire of China's first high-rise building, preshed the "giant" spine. Shi Yuzhu enters the health care industry is also a gambling. Some people say that whether it is a brain gold, whose brain is still a gold partner, he is a huge advertising fee in the form of a storm, and then tempting the innocent consumer to "buy health". "We don't know if you can live tomorrow." This is the description of Shi Yuzhu survive in high-risk ways, such as a thin and comment. However, for the gambling of the gambling, safety should be more important. So when he sells "brain gold" trademarks to listed companies, many media guess this is a three-carving of Shi Yuzhu to seek absolute security: If the brain is continuing to make profits, Shi Yuzhu can enjoy its profits; if the brain is gold, stealth Behind the scenes can stay away from the explosion; while listed companies do not instantly crash like the giant group, at least the shell resources are valued. "Enterprise is running to the current scale, I think security is the first, and the development is not the first." In fact, he has been seeking safety. It is said that he repeatedly opposed to others in the past few years, "said the company must have normal heart, do not stand too high goals, the smaller the work," But he is still going to make the gambling inherently inherently Wrestle: "There is too much to invest too much." Shi Yuzhu Planning Juan Ji Company: In addition to being a financial product of the main business and investment, the company's net assets will choose the project to invest in a merger. "Adventure is definitely still taken. To do business, it is impossible to adventure. The key is that you take a lot of greatness." "I still have to gamble, but I will not take all myself to gamble."
