With the intensification of market competition, consumption psychology is diversified. How to intercept customers in the store in the store, so as to win in the competition, we are currently imminent. Here, introduce depth marketing to effectively seize competitors to complete strategic indicators:
First, counter vivid display:
Vivid is a wide range of applications in supermarkets. It uses an external, integrated sensory stimulus to form a powerful sensive shock wave, resulting in short-term rational thinking of consumers, and promotes its purchase decisions. Pay attention to the combination of the following aspects in deep dynamic exhibition:
1. Pad fabric (used by the showcase):
In terms of the mat, it is mainly the selection of colors, and a single color is generally selected. If the product combination is for its successful person, the pad can be used for silver.
2, rack:
Pay attention to color and model selection in the rack. If the product portfolio is aimed at the female consumption group, then it can make a colored or cartoon.
3, product (attention color matching):
The product is mainly emphasized in the product of the vivid exhibition and color of the main product.
4, counter POP:
Counter POP is not expensive, demanding eye-catching, concise, clear, in order to fully attract customers' attention.
5, small ornaments:
Small ornaments should be with the atmosphere to be created with the counter to consolidate the preferences of the consumer group. If it is a combination of women's products, it should be selected ornaments.
6, product placement and location:
Generally, the main product is the origin, and other same combination products are surrounded by a semi-circle;
7, the placement of the gift:
There are two aspects of the number of gifts and effects. If its design is not in line with counters, it can be considered.
Note: The above props must be selected according to different consumer groups.
Second, the terminal atmosphere creates:
The terminal atmosphere mainly refers to a feeling, atmosphere that creates the use of POP, etc. in the terminal. Now that competitors pay more and more attention to the terminal, they must be integrated with all POPs in the terminal POP war. The terminal POP is mainly as follows:
DM, ELL, poster, wall stickers, status, ladder, hanging flag, promoter, etc.
details as follows:
1 - About the POP layout can be arranged according to the customer's browsing process, pay attention to the "eye" trend in the customer browsing process.
2- Promoter:
In the terminal, the static conveyor created by the atmosphere is POP, and the dynamic conversion is the promoter. Therefore, in the terminal atmosphere, the promoter is the key. details as follows:
1 Promoter's costume;
2 Promoter sales terminology;
3 Promoter's expression design;
4 The speaker's speech design, etc.
