Website VI design
VI design, source is in English, the Visual Indentity System, the meaning of the visual identification system. In the case of the website, all pictures, text, animation, and their own way to see all the pictures, all the ways, etc., all the elements that can be seen are part of the VI design, in simple, actually a website Exterior. Is the website VI design important? To answer this question, you must answer first: Is the website's appearance important? The content of a website is important, but if there is no good look, it is afraid of having a good content, there is a good structure, I believe that the browsing effect of the entire website will also be big, the viewer's reading is intensive will also be reduced. . It is equivalent to a rich in connotation, but the mediocrity of the appearance is difficult to cause other people's attention. It is called the Internet economy as the attention economy, how to attract the public's attention, in addition to the content is an important factor, the appearance also plays a pivotal role. The appearance of the website is very important, so the VI design of the website is also very important. How is it a good VI design? A good visual design, first there is a good visual effect. How is a website be a good visual effect? A simple discrimination method is to see her three eyes: first eye, see if it is eye-catching; the second eye, see if it is pleasing eye; the third eye, see is eye-catching. In fact, this three eyes are the first feeling of the website. The first feeling is very important, whether the viewer can accept this website, to a large extent, it will see if this feels of love. If the answer is YES, then this website has a good visual effect, believes that the viewer will also have the benefits to read your entire website. How can I have a visual effect that makes people feel adequate? First of all, we must see if the color of the entire page is coordinated. Never give a sense of glaring; after reading the text on the webpage is easy to read, the text is too thin, the color is too light, the page is too long or the screen width is all "Aesthetic Principles" in violation of the website; again to see pictures, the picture is too big, too many, too blurring will provoke the dislike of the viewer; , Dynamic gif, rolling subtitles, etc., will be dazzling, but the dead is deep, and the unfired page will also be boring. The VI design told above is only a page, and another aspect of the VI design is to see if all the pages of the entire website are coordinated and consistent. Each page uses the same type of layout, the same background color and approximate buttons can increase web consistency and establish a unified style. This is the most basic and most important website VI design. If you are intending to build a business website for your business, you should pay more attention to the website's VI design. If your company itself has a unified CI design (corporate indentity, corporate image recognition), then the website's VI design should follow its CI design. Of course, the premise is that you have to have a set of applicable CI design. According to our experience, there is a considerable CI design and is not suitable for application to the visual design of the website, which makes the website's design is limited, so the company is necessary to listen to professional webmaster when developing its CI design. Objective, even if the company is temporarily intended to be intended to have a touch. A good VI design, in fact, can be developed with the logo, color, or standard fonts that have been specified in the CI design. Especially color parts, using the correct color often get a match effect. In addition, it is also a change in the design of the consistency of LOGO itself. All, all the ways must be able to develop a more brand image design, and can completely take the overall characteristics of the website to the browser's mind. in.
Enable the viewer to remember, and attract the vi design that the viewer turns back, is a successful website VI design.
