Engineer Dream today has such a company such as NetEase, and the dream of time is not open. I really like radio from the child, I am equipped with my first six-range radio, at that time, it was the most complex radio, which can accept medium wave, short wave and FM broadcast. To a large extent, I have also been influenced by my father, thinking that my most proud career in the future can become an electronic or electrical engineer. When I was studying college, I chose Chengdu University of Electronic Science and Technology.
When college, parents worried that the long-term radiation of the computer caused harm to people, and did not support my computer. I chose to communicate professional. But I have always insisted on my own ideals, think that electronics or disciplines related to electricity are all I am interested. At that time, 286 began to appear in China, and I also gradually realized that the impact of computers on human beings would not be only a tool for calculation or teaching. When I graduated from my University in 1993, I learned by reading some magazines that computer networking has been implemented in the United States.
After you have graduated from your hard work, I returned to my hometown and worked at Ningbo Telecom Bureau. There are 16 people who are allocated in the same year, many are from famous brands, and people are very smart. Many people believe that the telecommunications bureau is not bad, the house, the salary is good, but for me, the two years of work is very hard, and I also feel a growing sense of distress: I have no way to think about it. Things to do are played in the job position. At that time, I did a lot of innovations at work, but the unit system itself didn't care about everyone's work, but short of your qualifications. I feel some incredible. I always think that a person should care about what to grow, what to learn in a position, not something else. At the Telecommunications Bureau, I have done a lot of things that seems unnecessary in colleagues, such as writing some small procedures, etc., they don't understand, say this thing can be bought, or you can ask people. Many of the Telecommunications Bureau are based on UNIX-based operating systems, and there are special person to maintain, I have developed a lot of UNIX systems in two years.
From the Telecommunications Bureau in 1995, I have been strongly opposed by my family. They believe that the Telecommunications Bureau has a very good development prospect, and I declined to Guangzhou, no relative, future. I have already fixed, I want to go to the south, and they are also helpless. At that time, the foreign companies flexible system, the award and penalty is clear, no bureaucratic habits, for many young people, is the ideal in mind.
It took a year to work in foreign companies, and I found that the same thing in the same day, there is not much fun to a technical engineer. And in 1995, no one can recognize the sudden changes and leaps brought by the information industry. I also gerlenched away from others to create a company with an Internet. At the time I was already able to use the Internet, and became the earliest online users in China.
Leaving Sybase is also an important choice, because I am going to go there is a company that doesn't exist it. But I am very confident, I believe it will affect the domestic Internet, and I also poured my enthusiasm. In addition to investors, the company's technology is what I am doing. Perhaps in 1996, I only had a technical background, lack enough business experience, and finally I found that when many of my ideas, I could only choose the company who opened my hand again. In addition to the reason for the management, I almost witnessed that it gradually fell in China Telecom's huge squeezing of ISP, and became dying after a year, and it was unable to save the battle. In May 1997, I decided to create a network of Nets.
Netease's local features are compared with Sina, Sohu, NetEase is the most important feature is its local character. I have been growing up in China; Sohu is Zhang Chaoyang as a company created in China as a business in China; Sina is a strong transformation from a software company to an Internet company, and has formed a strong operation through international operation. The management and introduce venture capital in this process. NetEase founded from me, did not borrow a penny from banks or friends, all of the startup funds accumulated when I was written in the year. I was that the idea was to be a Chinese Internet company, so Netease is not based on its name or trademarks with a distinct national character. The reason why the name NetEase, "Net" refers to Internet companies, "Easy" in the [Easy] explanation is endless, profound, exhaustible changes; "Easy" The second meaning is 1995 In the year, the Internet is still very difficult, the speed is very slow, the 14.4k9600 MODEM is full of flight, we look forward to the future Internet will become very easy.
Walking like this, I have experienced more difficulties than others. The first is the lack of self-management experience. I can't set a big company at the beginning; after the issue of funds, NetEase has never borrowed a penny to the bank, with his own rolling and accumulation; On the region, Internet companies have gathered in Beijing and Guangzhou, Guangzhou has 163 and Netease, Shanghai only official site "Shanghai Hotline", I am now proud of the "Internet Climate" in Guangzhou, Netease is quite Large promotion.
I am boldly assumed to register a domain name when I have a number of 163 such as a number of 163, because it is not only easy to remember, and it will not be confused, hard to confuse it as English letters. For example, if the domain name of the Beijing Phone Administration is not called public.bta.net.cn, it is called BJ163.COM, it may become aware of people, and the number of the city, dial-up net, and the company name Combined together. Many times, this is the simplest place, but many people can't think of.
In addition, I premedited that the form of Hotmail will be popular in China, I am beginning to combine the digital domain names such as free emails and 163, 263 to promote every family in China. Today, this has become a reality, and many people are using 163.NET, 263.NET, the result is that I have driven Hotmail out of China.
It is undeniable that the development of these two aspects has laid the initial original capital accumulation for NetEase. During the business process of NetEase, I have been pursuing the characteristics of the nation. When the NetEase comes out of the new step, some people may not see what toned. For example, some people persist that China's Internet bus must only be copy from the US mode, and then directly convert to China's mode, but we are very popular from free personal homepage, free mailbox to content, and e-commerce auction is popular. In the nearest auction, 10 days of selling 1.3 million yuan of Jin Changcheng Computer, which indicates that China's Internet companies should come to their own characteristics.
No one criticizes the most terrible one person wants to achieve his goal. In addition to hard work, it is necessary to actively enter and innovate, there will be no shortcuts that speculate, even if there is so-called "deactivation", I have become innovative here. . From entrepreneurial to now, I care about the new technology, closely track the new development of Internet, working more than 16 hours a day, and 10 hours are online, I have dozens of mailbox, I have received every day. Hundreds of emails. Of course, everyone has their own limitations. My specialty is in terms of technology, management is not my strength, I never say this. Recent Netease also cultivated and introduced some management experts, they accounted a high share in the company, of course, I am the largest shareholder. Now what I need to do is to try as much as possible, and peace of mind is the role of my technical officer. I personally appreciate the legendary story of vibration. 20 years ago, he founded ACER and the company has continued to develop to this day. Different, what he did is the PC industry, and we are engaged in the fastest Internet industry in the world, and my business experience is only 2 years, so our top priority is to introduce some international professional talents to achieve the company. Rapid development.
Netease moved to Beijing in April this year, and quickly established a company's future development of confidence, and a positive employee team. NetEase did not have a lot of shareholders behind the hand and one, and we strive to create an open corporate culture. Netease does not have some historical accumulation or the negative factor brought by the entrepreneur itself. At the manager meeting, I have been criticized, saying that I am not doing here, I think others can criticize you, work can do better. If you don't say you one day, then the most terrible. They worked with me, never think of me as a boss of the company, but as part of the company as part of the important work, everyone worked together for an upward goal. A person's desire should not exceed the whole company's desire. I used to use it frequently, some people criticize me, because the company is an organization of commercial operation after all.
Looking for smart money, there is also misleading for oversized publicity in financing, and it is easy to make people into a process of containing too many speculative behavior. For companies from Net, we have been learning financing, and what kind of money thinking is needed by NetEase. We hope to find a smart money. Although some people will give you money, he expects you into a similar capitalist tool, which will make the entrepreneur is getting farther and farther away from its original direction.
Another kind of investment does not want to promote the development of the industry, but only paying the capital to recycle, short, short, so that they are eager to exchange. There are many kinds of investment, one is for the strategic help of seed companies, such investment should be affirmed; one is to sprinkle money, in chaos, be careful about such investment; still vote, withdraw, It will attach a lot of harsh conditions. For example, he invests 1 million, requiring 10 million operating income at the end of the investment enterprise, otherwise he will increase the 30% shares he occupied by him, thus turning the company. A tool that continuously manufacturing money, is struggling for this 1200,000 every day, and change the company's strategy and tired.
I have found me to say: Ding Lei, I have seen your story. After you develop free emails in 1997, I went to many Telecom Bureau to lobby. They couldn't see the prospect of this product and didn't buy it. Find me, I will give you $ 2 million, you sell this product yourself, then you must now a Chinese hotmail. However, now I can also give you money, but the advertising revenue of your company will be $ 2 million at the end of the year. I said at the time that China's current network market is still not so big, and I don't want this $ 2 million to become the driving force for me. Our goal is to have more things to get more opportunities for China's Internet, and some things will not have benefits in a short period of time. I told him that if he came to me in 1997, he would be the first person who ran away, because at the time, the system did not make money. Later, he met me again, saying that he just cast $ 2 million to a company, today withdrew it. Domestic risk investors that lack strategic vision are also very dangerous in such an environment as a cradle.
Internet's opportunity from memory, CPU, motherboard, whole machine to software, etc. Today, domestic information industry is rarely in the international leading level, and it is more pitiful in the global market, but we have precious in the Internet. Opportunity. I have a deep understanding of myself is that we have driven Hotmail out of China. Domestic Internet bus company can also make further bold ideas: Why can't we drive Yahoo out of the domestic market?
China's Internet is still inseparable from the support of the government and the enthusiasm of netizens. Sectors such as China Telecom should further reduce capital, formulate some tendency policies to support domestic information network construction. From educational, charge, promotion, public opinion, legislation, and domestic needs a better Internet atmosphere. Netease is now very stressed, on the one hand, from competition, on the other hand, from the challenge of itself, in a new business model, Netease hopes that you can go out of the new pace, and will not be able to imitate foreign internet Company mode, or some information.
The prophecy of China's Internet development will show such a trend in the future: first is the world's Internet will become the world's second largest language website, China has the largest population, so no one depends This; second, the Internet will develop in both directions, one is a broadband, and the other is wireless (Wireless); the final Internet will enter thousands of households, just like the TV has changed people's lives. It is based on these three points, and Internet is unlimited in China.
According to optimistic estimates, by 2003, China will have 30 million net population. When this 30 million net population cannot get the information required from the US website, people will bet to local networks. It is a luxury product called "Big Brother" in the eyes of 5 years ago. However, today's mobile phone has become "mobile phone" that can be owned by ordinary people, and also experienced from English. The menu is transition to the Chinese menu.
Ideal a young man must first have ideals and goals, although everyone's talent is different, like I also feel that I love my brain in technology, there is a smart point, but if I don't actively enter, I have not stopped in technology. I don't have a practical skill and some innovations. Especially after a college student left the school, I was very confused at the beginning. I originally went to a working unit to think that it is my own home, but it is important to embrace ideals and never give up effort. In Guangzhou, the company has only 3 employees outside of Guangzhou, and their home is in Guangzhou, go home at 9 o'clock a day, I have to work in front of the computer, 2 o'clock, even On the plane or sitting on a taxi, even when you eat, I think all the internet. My girlfriend is very disgusted with me, saying that my heart is absent. But I think that it is diligent thinking, many things can think about it, then thinking about thinking in some important technological links to break through the original algorithm to improve efficiency, I also want to care about the company's business model, market promotion, sales Way, etc. Fortunately, I have encountered a very good colleague. If I have a good idea, I will put it on the table like a playing card, so that everyone feels good, then do things together.
