Word documentation on 9CBS is not good, I hope that the relevant personnel want to see the reason, now I can only publish the text, it is very difficult, :)
Business plan bookmold
××××××××××× product
Business management book
table of Contents
The first part of the second part company introduces 5 1. The purpose 5 II, the company profile 5 three, company products and services 54. Company management management team status 5 5. Intellectual property strategy 5 Part 3 Market Analysis 5 1. Market introduction 5 II. Target Market Analysis 6 III, Customer Buying Guidelines 64. Sales Strategy 6 V. 6 The Market Infiltration and Sales Sales 6 The Particile Conversion Analysis 7 1 Our competition strategy 7 Part 5 Products & Services 7 1. Product Planning 8 II, Research and Development 8 III, Service Plan 8 Section 6 Market and Sales 8 1. Market Promotion Plan 8 II, Sales Strategy 8 Third, Sales Channel With partner 8 four, sales cycle 8 5. Pricing strategy 8 6. Social certification 9 Seventh part of the profit analysis 9 Eighth part of the financing plan 10 Ninth part of the fund usage 10 Part 10 Business Objective 12 Part 11 Appendix 12 , Company shareholder structure, institutional setup 12 2, with investor and business team resume 13 three, ×× product and domestic and foreign similar product performance comparison 13
First part summary
Industry background: .......................... .. Our products and services:
Company Products: ×××××× Product Name Complete Date
The first phase 1. The ××× system has completed 2 at the end of the year. ××× System 3. ××× System 4. ××× system
The second phase 5. The ××× system has completed 6 at the end of the year. ××× System 7. ××× System 8. ××× integrated platform 9. ××× system third phase 10. ×××× completely completed
Company Service: Market Positioning: Fund Demand: Wan Yuan RMB Funds Raising Method: Advocate stock, ........ ..
Part 2
I. Item 2. Company Profile 3 Company Products & Services Products: Company Services: Fourth, Corporate Management Team
V. Intellectual property strategy
Part III Market Analysis
First, the market introduction 1, the current market status below lists the application statistics of the ××× system in the provinces of the country:
China Moving China Unicom Engineering Company and Research, Testing Institution × Product
××× product in the Guangdong XX market detailed application:
2, market potential capacity, market size and prospects
3, the overall market operation ideas The whole market ideas are: × year × × × × month --- Product development stage: ................................................................................. × year × × × month - market preliminary promotion: ....................................... - Determine technology leading advantages, market brands initially established × × × × × × × month - Market large-scale promotion: .......................................... - Expand technology leading advantages, market leadership status initially established
Second, the target market analysis
Third, customer purchase guidelines
Fourth, sales strategy 1. Sales method: 2. Product Positioning:
V. Market penetration and sales .................................................................................................................. .......................... ...
The following table is the sales volume forecast for the next three years: Product Name 2005 2005 2005 ××× Product × × 套 × × 套 × 套 ××× Product × × 套 × × 套 × × ××××× Set × × × × 套 ×× 产品 统 ×× set × × 套 × × 套 ×× × × × × × 套 ×× set total × × set × × × × × 套 套
The fourth part is arguing analysis 1. Main competitors
1. Foreign companies: What are the main companies, their strengths and insufficient? 2. Domestic company: What are the main companies, their advantages and insufficient? The following table lists their products and features, market share, competitive characteristics, etc.
Products and Features Market Posage Rate Competitive Features ××× Company ××× Company ××× Company Second, our competitive advantage 1. Institutional advantage 2. Products and technical advantages 3. Marketing advantage three. Our competitive strategy
Part 5 Products & Services
I. Product Planning ........................ 2. Research and development table is some of the conditions required for the second five product development
Product R & D conditions ××× product three, service plan
Sixth part of the market and sales
I. Market promotion plan ........................................................ Sales strategy. Sales channel and partner four, sales cycle five, pricing strategy Basic Principles: 6. Social certification needs to do the following Some certifications: 1. Product approval certificate: The product identification certificate and the high-tech product certification made by the Provincial Information Industry Department, including the authority of the mobile group; 2. Double soft enterprise certification; 3. High-tech enterprise certification;
Section 7 profit analysis
×× Company sales income estimation in the next three years
Sales quantity prediction
Product Name 2005 2004 2005 ×× Product × × set × × 套 × × 套 ×× Product total
Sales unit price
Product Name 2005 2005 2005 ×× Product × × 10,000 / set × 万 万 套 × × 10,000 / set × × product
Total sales revenue
Product Name 2003 2005 2005 ×× Product × × 10,000 × 万 万 × 万 万 ×× Product Total
Total sales cost
2003 2004 2005 Human Power Cost × × 10,000 × 万 ×× 10,000 sales fee business cost material cost total
Total profit
2004 2005 total 2005 total × 万 × × 10,000 × 万 万
Eighth part of the financing plan
Financing program: Company valuation: financing: Investment stock method:
Ninth partial funding
× × 10,000 yuan fund usage plan The first annual fund usage is as follows: 1 fixed asset investment: × × 10 fixed asset expenditure table
Name Content Description Quantity Unit Price Target Server Compatible Server Notebook Used for Outth Demo Projectors for Demonstrate Group Phones Other Total Total
2 HR investment: × × 10,000 years, the monthly salary (yuan) total (year) General Manager's deputy general manager of the general manager, senior programmer, senior programmer, warehouse management salesperson accounting to gabit the administrative logistics total
3 operating costs: × × 10,000 years project Description monthly fee annual fee network fee and communication fee website, company communication house rent 100 square meters hydropower, office supplies company internal activity fee
4 Market and Sales Fee: ×× 10,000 / year project Description monthly fee annual advertising, product issuance fee media advertising customer relationship, activity fees and mobile, China Unicom, telecommunications company, etc., 5 people with various social relationships, 5 people total
5 R & D investment: × × 10,000 years ........................... 6 Project Normal parts Minimum reserve turnover required to pay funds: × × 10,000 Reserve (unpredictable staff put, hardware and software, Maintenance fee, market input, etc.): × × 10,000 years 1234567 adolescents: × × 10,000 yuan
Part 10 business objectives
........................................................................................................................................................ ......... Part 11 Appendix
First, the company shareholder structure, institutional setting 1. Company shareholder structure registered capital × × 10,000 yuan shareholders and equity ratios
A: Chairman of the Chair
B: General Manager as a share
C: Deputy General Manager
Ding: Technical Director accounts for the equity of the equity: Financial Director accounts for the equity
2. Institutional settings
Second, with investor and business team resumes: B: C: D - Ding: Ethyl: Third, × × Product and domestic and abroad performance comparison
