Economic globalization is actually a war of multinational companies to compete for the international market, "competition" is the main point of war in this war. In the era of global economy, especially with the advent of the Knowledge Economy, the competitiveness between multinational companies has also changed, and the following three basic characteristics:
The first is that the competition focus of multinational companies is turned from "resource competition", "market competition" turned to "Science and Technology Competition", and the company has established knowledge is the competitive concept of its core resources. A significant change in multinational companies in recent years is that the item is based on the production of high skilled, high-tech and service-based production. The value of modern enterprises is its ability to achieve, not much of its assets. Compared with traditional enterprises, the profitability of modern enterprises has more depends on the company's R & D investment intensity and R & D strategy. "New competitive focus of multinational companies will no longer be a quantity space (yield or price), but the ability to find the correct position between specific technologies and close-up markets."
Second, international competition between multinational companies has changed from product competition to organizational competition. In the knowledge economy, the structure of the production factor has undergone fundamental changes, and the production method is a large-scale centralized steering and flexible dispersion. The competition between enterprises is unfair to carry out their products, but also through the network established by the company. In this network, the R & D network is an important support, how the competitiveness of multinational companies R & D networks directly affects the success or failure of its global competition. Especially in the era of knowledge economy, the company's R & D network can not only communicate information internally, innovate, but also obtain information from the external system, which is self-denial and self-reinforcing network, thereby forming a positive feedback mechanism increasing. Therefore, multinational companies want to get competitive advantages in the knowledge economy, they must establish a global R & D network, allowing the company's innovation to transcend the limits of traditional organization and culture, forming a R & D network system that is over-enterprises, industries and countries. .
Third, cooperative competition and win-win strategy have become the main point of competition between multinational companies. The foundation of social and economic activities is the division of labor and cooperation between the various members. In the global economy, on the one hand, the competition between multinational companies is increasingly fierce, on the other hand, the tendency to cooperate with each other is increasingly obvious. McKinsey Advance Consultant Joel Bleke, Download, Dowid Ernst, believes that for most global companies, completely downturn has ended. Because this multinational company has gradually understood the results of the long-term fighter struggle will make the financial resources and intelligence, difficult to deal with the next round of competition and innovation. Especially in the global market competition in technology progress, any individual enterprises are limited, even if the strong multinational companies are facing huge competitive pressure, only relying on their own resource capabilities cannot achieve their higher levels. Strategic objectives, multinational companies must cooperate with their competitors to enhance their competitive advantage or jointly share the risk of entering the new technology. The transformation of this cooperative competitive strategy of multinational corporations must affect its impact on its R & D investment, because most of the cooperation between multinational corporations is technical cooperation, in order to promote these cooperative projects, multinational companies need new (or cooperation) overseas R & D institutions, which promotes the in-depth development of R & D globalization to a certain extent.
