In this year, Sony M & A US Columbia film company, Shengtian Zhaofe is fully authorized to the US team management, let the luxury team, enjoy the Japanese lifelong employment system while enjoying the US high-paying, and the result is a few years It caused a loss of $ 2.7 billion. Will this situation do not appear in Lenovo acquisition of IBM PC?
A war that is not asked
The book net asset is an IBM PC of -68 billion yuan, because the brand and other factors have been sold for $ 1.75 billion. Such a transaction that needs to be interpreted in two years today, but it is rendered into a big event. Just in the excitement of Lenovo immersed in the excitement of the Chinese dream, the war of "Protecting the Client" has not been expired.
Overseas giants have been fully launched, under the "protected customer interest", HP, Dell, Apple, Toshiba and other determination, Xi Len, unstable, big grabbed the original IBM customer and distributors, and industry This image is called "IBM Customer Chasing Program". More severe battles are psychological war. Dell highlights the banner of the United States, with the manufacture of personalized respect for customers, high quality service and low price commitment, occupying the world's first-class media, which may have a strong heart impact on the banner of IBM customers. . For such a war, Lenovo looks quite strange.
A series of misunderstandings that are more troublesome!
IBM's negotiating team, seized Lenovo "to buy" and the film of IBM brand and team, they asked the customer's name, asked Lenovo to retain all the original practices, everything was in previous specifications, reserved original Excessive personnel and its maintenance of the high salary, successfully successfully moved the Lenovo Group headquarters to New York. Lenovo accepted the requirements of IBM in 12 to 18 months. New Chairman Yang Yuanqing also vowed: "We will adhere to the principle of high-end products in IBM. We don't compromise this."
Lenovo has placed himself in an extremely passive location: in the mass market, at all costs to protect the ibm PC noble royal deeds! This is a misunderstanding! In the market environment where the PC has fallen as a daily necessities, can Lenovo can adhere to the noble blood of PC? ! The team did not succeed in blocking this dead trend under the power of IBM powerful brand potential energy. Now I have changed the new east, reducing the incentives and constraints, what is the mission of the management team?
Realistic dysfunction. When IBM did not lose to Dell and HP in the US base camp, and Lenovo has been pressed Dell and HP in China. why? Is it a reputation of Lenovo or the high quality of Lenovo? neither. Is Lenovo's low price and light service! It is because Lenovo just puts the PC as a fast depreciation of fast depreciation of fast depreciation, as little as possible, with many distributors, and the sales revenue of Lenovo is 3 billion US dollars, but can keep it More than 100 million US dollars. The US IBM PC is the opposite. It is the rack of high-quality high-quality high-quality high-quality high-quality, cost reduction, $ 9 billion sales revenue, to taste the loss of losses.
In this year, Sony M & A US Columbia film company, Shengtian Zhaofe is fully authorized to give US team management, let the luxury team, enjoy the Japanese lifelong employment system while enjoying the high salary of the United States. Results have caused a loss of $ 2.7 billion a few years. Later, it was decisively abandoned the management of the high-rise private emotional tie commander in Sony along the Sony, giving the Sony American company with modern corporate governance structure, making it a high salary of American management, and exercising in accordance with rules Authorization and acceptance of appraisal punishment.
Sony's experience is a strong revelation to Lenovo. Be sure to keep a clearness and respect for IBM's management experience. If Lenovo has moved unforgettable error correction management mode to the United States, it is undoubtedly a self-study road. New Lenovo cannot regulate such a question: How to balance the original IBM employee who is holding a high pay, but is a Lenovo employee who is engaged in high-level management work? If you maintain high salary, IBM PC's loss is not reversed. If you seek payment, you will face passive situations where people have left! Chinese employees operating market profit have a low salary, and American employees who operate losses have high salary. In the same company, the management system has been severely challenged with a consistent implementation of the unified rules! Error reading
It seems that Lenovo seems to misunderstand some things.
Liu Chuanzhi's 20th anniversary of Lenovo, expounded the vision of Da Lenovo: "The vision of Lenovo Holdings, that is, the industry is committed," is committed to becoming a trustworthy and respected, with a leading company in multiple industries, The world has an influential international holding company. This latest value shows the traditional Chinese businessman's traditional persistent spiritual source, but the vast scene of modern company. A modern company's vision, the most fundamental value hierarchy is to create customer value as the transfer, this value level sorting is: customer, investor, employee, and social responsibility. The grand will of Lenovo talk about the industry's system, a bit of the feeling of modern company value. The US employees and customers may most reluctant to contribute to the strength of China from China. They felt that they were cold, this feeling is very important, and they directly determine their last choice.
Values are a dynamic thing, when your company advances, the customer level is different, and there are many new extensions. China's number one problem is not to put customers in the most important position, without the foreign variables of this organization, giving birth to the company's responsibility process and responsibility organization. Many of our companies have stayed on the standpoint of the Creator, and there is no preparation for a humble listener. In fact, "as long as you want to" with the same value orientation, the key is to read the world's customer-friendly and all-round demand! The merchant is only in the customer, and the customer needs such repetitive questions, gets new students, forms creation. This is the eye of "Jihad".
How does Lenovo digest IBM PC? This is a problem that Lenovo is facing. Broadcoming, Chinese and US who can digest each other? This is not a strategic issue of the company's competition, but it runs through the national competition theme of the 21st century! Lenovo needs to come out from misreading, working in the governance structure of modern companies, and explore a road in chaos! From this perspective to see Lenovo's acquisition of IBM and a series of crises that follow, the efforts of Lenovo have a different judgment. Lenovo!
