The author of China's teaching news and communication is pointed out that China's media is in the era of political power control and capital. The alliance of political power and social capital determines the direction, field and nature of China's media information transmission, and a large part of the disadvantaged group that consumes can't consume or says serious consumption. China's media is in the era of political power control and capital. On the one hand, the national political power controls the operation of the media, defining a news report principle: what is not necessarily, what is reported, what can only be reported; on the other hand, the media should enter the market economy, to survive in the market competition Come down, so the eyes are staring at the controller of social capital - advertisers, try to report news that can pay attention to the accounts of consumer, to attract the capital investment of advertisers. The alliance of political power and social capital determines the direction, the field and nature of China's media information, and a large part of the consumption, or the weak consumption capacity is serious, so it is forgotten. The news report under political power control has been reported in the control of political power. Under the control of political power, there is a choice to report the life of the laid-off worker, and most of the news reported is a good side. If you are found, if you are laid off, Good job, now life can be red, a little encouragement of the taste of the job in the post, and as for the real life of laid-off workers, there is fresh media to dig, and report in objective, real vision. I came into contact with a laid-off woman worker, she has divorced, with a girl around. Laid-off at home, she lost wage income, the original enterprises and government's large number of invisible subsidies, such as housing, heating, transportation, etc., disappeared with the job. They are far more than others with power, money, and popular industries. The opportunity to encounter risk is much higher than others. Due to lack of political power and social capital, this unable to seek the help of the life of life, and thereby reflects the tragic encounter like she laid off divorce. She told me that she didn't dare to watch TV, because in addition to paying electricity, watching the beautiful clothes wearing those people at the Spring Festival party will evoke a heart. She said that a group of people who lived more moist, gathered singing and jumping, talking about smiling, while showing her, her inner heart rose a turning chill, giving social indifference to the sensation of vulnerable groups. Reflecting the public opinion and renovation of the people as farmers, due to the acceleration and expansion of urbanization, their land is being eroded by real estate developers, but the compensation for acquisition is minimal. When they have been concerned about life, they have reflected their opinions to the government for future generations, but they have reached a silent understanding of local government and real estate developers, but they are reprimanded by local government officials. These people have helped media helplessness, but because the media management department sees the current existing farmers and governments, real estate developers, I am afraid that the news that this type of news will cause the farmer's chain reaction and affect social stability. So the news that is not allowed to report land disputes. At this time, farmers really help do not do, they have been accessible, but there is no result. At the same time, social capital owners - advertisers exist, and some extent becomes a baton of media operations. What news is reported to causing which type of person's attention, and become an opportunity to attract advertising advertising, editing around advertising, this is not secret. In other words, farmers who are idling at home and low consumption have become a media discard. News will not report the news around them, will not report news that help to improve their livelihood, will not report how to help them get out of life, they report news, because this part of the news Attracting the attention of audience with strong consumption.
