With the increasing popularity of WWW related applications, the commercial value of Internet has become the mainstream of society. In recent years, there have been various investigations and website evaluation of online use behaviors, and they have risen boats. For network operators, a precise and reliable network use survey not only helps it understands the behavior of the target customers, but also can further develop the services and products provided by the plan, and develop strategies in the operator. A great reference value; and if you can stand out in the website of the website of the confidence, or to defeat the main competitors, it is a great opportunity to make a masterpiece and increase the exposure rate.
No doubtful, many network-related survey ratings have emerged, symbolizing the entire society to further understand the needs of online reality, especially in the commercial application level. However, many survey results published in the past, or currently in progress, how high is credible? Unfortunately, the author's personal opinion is: "Reference can be referred to, but don't be too serious."
Why is this conclusion? In this case, the author does not want to spend a large amount of education to explain the counseling of statistics or investigations, but it is possible to mention some interesting phenomena to observe this day for readers. I also hope that the jade from this pair of bricks can make everyone always maintain a reasonable suspicion when they face these five flowers, and they can always maintain a reasonable suspicion, and try to explore the true meaning behind the numbers.
3 million or 6 million? Online population Luo Shengmen first look at the most commonly referenced networks! Last year, the investigation statistics on the use of populations in Taiwan.com have three groups, respectively from the magazines, runtime associations, and Galep 24hpoll. The survey of the world magazine was carried out in randomized system sampling mode from the end of October to November (according to the proportion of population in various counties), and the method of telephone survey; the defined network used population More than fifteen years old, people who have used the Internet in the past month. This calculated online use population is 2.91 million. According to the survey method of the BRIC, it is based on the number of users provided by the TANET education academic network and the country in China. After deducting the repetition ratio, the total number of populations in the Internet is converted. The Population of Taiwan.com was 45.4 million in Taiwan.com, announced by the BRIC. Galop 24hpoll announced the results announced in early May this year (the investigation time should be 1 to two months before the release), the Taiwan Internet use has a population of about 6.65 million. Galop's survey method is also a telephone survey method for random sampling. However, in accordance with the proportion of the total number of people in Taiwan, the sample is drawn, and the defined network is used for more than twelve years old. Have used in the past three months. Network party. Don't be too surprised, the above three sets of disparity numbers are the most commonly used by the parties, and the number of Taiwan networks that many network operators are using the population. Different surveys, even some sampling methods, the difference in the sample definition will result in a completely different survey results. Who cares about the truth? You lose me to win the most! Let's take a look at the online evaluation activities that are popular in the cross-strait network circles. For all network people of all heart-large China Internet market, the Chinese Internet Information Center (CNNIC) is a statistical survey of online development status held by half a year, which can be said to the most indicator effect and influence, and "China's Top Ten Website Selection Campaign", which is also a large number of network operators in the mainland. In view of the criticism of all parties raised by the first top ten website at the end of last year (such as Sohu Zhang Chaoyang said not to make the League main treasure station, therefore public criticized the fairness of CNNIC investigation), CNNIC's recent second selection It is very cautious. Not only modified the selection method, the network survey is divided into three phases, so that all netizens who want to participate in the selection must pass the user legality verification before they can obtain voting qualifications; in the selection statement of the website provides reports Email account, to do everything as a contestant or netizen to raise all the pipelines that affect the results of the results in an impropable behavior. Although the third stage of selection activities officially started on June 14, but in the various famous websites, they have decided to decline, and they still have passed many fraud and ticket suspects. There are many media in the mainland. All have been reported. The author guess the organizer cnnic may only be a high feet, the magic is a high! Located back to Taiwan and recently there is a similar website selection activity - the "First E-Commerce IT IT Awards E-OSCAR Selection" hosted by Netcom International.
