Author: Knowledge Economy | 2005-02-04 | original source: High Dream Lihuai
Chen Tianqiao from a small dream, it is to become a mainstream, and have been widely recognized by society. But until today, Chen Tianqiao sitting in the wealth list is still a distance from this goal, and the distance is getting farther away.
From small to be mainstream
In 1973, Chen Tianqiao was born in Chengtutan Town, Zhejiang Xinchang County, is a hill village called Dongkeing. When birth, grandparents feel that this big fat child has an interest, and the parents of Chen Tianqiao have left the mountain village at the time. I work, so I gave him a famous bridge, meaning Chen Jiamian's bridge.
Chen Tianqiao's parents are intellectuals, and the father is the engineer of Shanghai Navigation Instrument Factory, and the mother is an English teacher in Xinxiao. Soon after Dongkeing, the mother took Chen Tianqiao to the Kindergarten in Chengguan Town, and Chen left Dongchun Ping Village, and he had a childhood in the Sina's feet.
So far, Chen Tianqiao has a particular feeling to Dongkeng, and there is his root here. Chen's 婶 told reporters that last year, Chen Tianqiao, who was busy rushed back to the hillivream from Shanghai, visiting grandparents.
At the time of Xinchang City, Chen Tianqiao often returned to the hometown to Chengtut. Once I went back, Chen Tianqiao saw that there were two big cocks in the battle, and they took a few hours in the road to Tianjin, until the roosters were exhausted, and the actors and the audience were depressed.
Back to the city, Chen Tianqiao quickly wrote a look and gave the teacher. Jiang Hui, Jiang Hui, the teacher of Nanming Primary School, is the class teacher and language teacher. After reading the article, I felt very exciting, and sent the article to the "Excellent Composition of Primary School" and published.
However, in the archives of Xinchang Middle School, I can now see that Wang Lihong gives Chen Tianqiao's operation reviews, there is a saying: "As the class committee, it is not enthusiastic about collective activities."
"I later saw that Chen Tianqiao was very wanted to be a leader. His primary school is the leader of the Young Pioneers, but it is only a member of the class life member. He always feels that he is small, and the child is inevitable. So deliberately don't be so enthusiastic about the class event. "The President Wang explained.
Good students and online games
In 1990, 18-year-old Chen Tianqiao was admitted to the Shanghai Fudan University. Extraordinary, lively and cheerful Chen Tianqiao is not only learning the scooter, but also the enthusiastic molecules of social activities, his ability to organize, and the activity capacity has been recognized as and outside the school. Chen Chengged the legendary figure of the 1990 Economic Department of Fudan University.
The first grade of the university, Chen Tianqiao burys his head, the first place is the first place; the second, Chen Tianqiao is rated as "Shanghai Excellent Student Cadre" by the Shanghai Education Committee and the Municipal Committee; Full of credits, the only "Excellent Student Cadre Spectra of Shanghai" graduated from the Fudan University Economic Department in advance, which is rare in Fudan history. Chen Tianqiao, who stepped into society entered the Shanghai Lujiazui Group.
Starting from the deputy general manager of the subsidiary, until the promotion is the secretary of the chairman and president of the group, in four years, Chen Tianqiao claims to learn three things: one is a good thing, one is a bad thing, there is a "no one" It's not bad. "
Good things are young Chen Tianqiao Society's legitimate, pragmatic management style. Chen Tianqiao did not leave an ocean or overseas study experience. Once someone asked him if he was "sea], he answered" not ", and asked him if he is" the soil party ", he answered" Nor "- Chen Tianqiao feels yourself The sea is more familiar with China's national conditions and regional markets, and compared with local growth managers, their own personality is more independent, more detailed and innovative.
Not good, things are that Chen Tianqiao has come up with the Internet earlier than the average person. Ten years ago, in the Lujiazui Group, in most Chinese, the President has been able to access the Internet 24 hours when the Internet and email are. When the old is not there, Chen Tianqiao likes to mix on the Internet. People floating online, learn to play games is morning and evening. "Playing online games" is a bad thing. Chen Tianqiao really likes games. It's just not addictive only by the office, he simply buy a computer home. Every weekend, he will have a slight dim.
This is not enough, every holiday, he will pay friends to friends, come to the family "drill", overnight, chasing the night battle is a homemaster. It is said that he didn't even glance in seven days and seven nights.
In 1998, Wang Ande to go to Pudong New Area to do the deputy director of the economic. Wang Hand promised Chen Tianqiao. If he chooses to participate in the journey, he may become the secretary of the youngest member of Shanghai, the future is not limited. However, Chen Tianqiao is a whispering: "Thank you, but that is not my ideal."
Leaving Lujiazui, Chen Tianqiao came to a securities company to serve as the president office director. It is a quite important year for the securities company for more than a year. Chen Tianqiao, who jumped out of the state-owned unit, understood that his career must rely on himself. At the securities company, in the face of rolling wealth, he secretly decided to start the business.
During the period of the securities company, Chen Tianqiao met a smart woman, this is his later wife, now is the vice president of Shanda - 雒 芊 芊. After aware of the four months, Chen Tianqiao began to attack, "In July 1999, I started in love. In September, we will marry". "In the securities company, the biggest income is 'deceived' A wife. When I am happy, Chen Tianqiao will say this.
The first startup is very mediocre
In the stock market, I earned some money in the stock market. At this time, Chen Tianqiao has two options. First, we will go abroad with his wife; in addition, find a stable job in China, too small. But Chen Tianqiao made a third choice, started with yourself.
In 1999, it was a year of capital crazy to the Internet. The Internet mode at the time was to build a website and then won venture capital. Chen Tianqiao's younger brother Chen's year working at a network company. Chen's brothers a familiar Internet, a familiar capital market, I thought of creating a website.
"Intuition tells me that the Internet is very promising." Chen Tianqiao recalled. "But the experience of past work makes me feel that a company must win the need for capital flow and logistics, and logistics is more difficult to solve more than fund flow, that is, telephone line cannot replace logistics and distribution, only digital entertainment products Cartoon, the game can be transmitted through the telephone line. "Chen Tianqiao found the direction of entrepreneurship.
In November 1999, Chen Tianqiao heard that Zhonghua Network is looking for an investment-in-investment, thinking that the opportunity is coming. After the color, Chen was selected for a community established by several students from Fudan, and this community has already had a lot of popularity. Chen Tianqiao gave them his idea and let them change this community more attractive. And he goes to contact China.
After talking, Chen Tianqiao quickly registered a share of a Shanda Network Development Co., Ltd. with a capital of 500,000 yuan, recruited 20 people and began working at Stame.com. The original intention of the company is not to be a large portal, but to see another way, becoming China's largest graphical virtual community.
The construction of this community is very characteristic, not only during the day, the night is divided, but the users in each community can't get almost don't worry. If you are hungry, you need to plant the land, then make the harvested things into food to sell money, but only Money can survive in the community. This is actually a interactive community similar to online games. This kind of think is that many websites in that time, everyone is more than, see who can first find investment first.
Relying on interpersonal relationships established in the business of securities companies and government agencies, under the operation of Chen Tianqiao, soon, this negotiation of this and China network entered a substantive stage. In December 1999, China Net CEO Yeke Yong met with Chen Tianqiao. I have to set it out, you have a good contract to see me. "In this way, Chen Tianqiao got 3 million US dollars in China in January 2000. China.com is equivalent to 30% of its total browsing. Investment is got, but China.com believes that only virtual community is still Not enough to bring higher browsing, so they asked Shanda to change their business direction. "In the face of investors' wishes, we are confused, and finally put forward a fish four to eat. "Chen Tianqiao said such an example to the reporter." A fish can be divided into head, body, tail and fin, then have different practices, such as the entertainment industry around a brand - cherry small meatball, you can work about her Multi-surrounding industries such as animation, books, games, and even clothing. Therefore, we decided not to make a game community, and do an animated website, so it can bring both the views needed by the investor, and will not be very far from the online game community. "
With this capital, Shanda purchased the copyright of the black cat sheriff, and also set up a multi-phase cartoon magazine, and launched a list of online animation advertisements for Audi, Gulf and other big manufacturers. The grand one month Can have more than 100,000 income.
In the second half of 2000, the bubbles of the Internet began to break, and the situation turned sharply. It hasn't waited until the website is balanced, and the network is beginning to go to the downhill, which is particularly obvious in Shanghai in Shanghai.
In the face of the crisis, Chen Tianqiao began to reflect on the development model of Shanda network cartoon. "Making animated cartoon around a brand is a process of investment, the process of returning is also long. Success can earn seven or eighty years or even longer money, there is no time."
In May 2001, there were $ 1 million in $ 3 million in China's investment in Shanda, and China's network was questioned. Chen Tianqiao's big cartoon strategy is the game magazine flash advertisement is forced to delete, the company's employees have reduced 20 people from 50 people, and all the teams of all non-game departments are all cleared.
In order to continue the business, Chen Tianqiao decided to give up the online animation, but where is the next step, he is actually very confused. Just at this time, Korea Game Developers Wemade Entertainment came to Shanghai to find partners to prepare our own online game "Legend". WeMADE first found the Shanghai Movie Association, and the animation association didn't know if the online game was dried, so he recommended Korean manufacturers to Chen Tianqiao.
Chen Tianqiao gets the game, you will play it. According to the default settings, he connects to the Korean server, but he can't understand Korean. He also connects to the "Legend" Italian server, played English. Although the speed is very slow, and Chen Tianqiao still believes that "legend" is very bad, but still thinks that its kernel is quite good. Later, Chen Tianqiao can't stop.
Chen Tianqiao invited China.com to operate "Legend", "Legend" in advance to pay $ 300,000 installation fee. Chen Tianqiao hopes that China.com will take the remaining 1 million US dollars. China.com disagree, Chen Tianqiao insisted on doing online games, both sides "broken". In the end, Chen Tianqiao took back all the shares of the company and still retained at least $ 300,000 to get the "Legend" agent.
Grand mythology
China.com withdrew, "Legend" agent also talked, there is no money in the company of Chen Tianqiao. "Legend" online two months of test period is the gate of the company's life and death. At that time, everyone did the preparation of the broken boat. If you can't attract enough players in the test period, you can't charge it. So you will not have new Income, the company faces a closed closure.
Running online games, there is a lot of servers, while Chen Tianqiao at this time is not yet done to add a server. Chen Tianqiao took the contract with South Korea's Wemade, Actoz, and found the wave of Dell and other server manufacturers, telling them that we have to operate the Koreans, and apply for a trial machine for two months. Server vendors are indeed an international formal contract, the young man is young and not small, I am afraid it is a potential customer, so I agree. Then Chen Tianqiao also took the server's list and talked with China Telecom: "Waves, Dell provides a server, we need a large bandwidth operation game." Telecom immediately gave the test period, gave test period free bandwidth try out. Chen Tianqiao pressed all the credibility, from September 2001, grand started two months of game testing period.
In November 2001, the legendary game began to charge, only one month, "Legend" investment has been completely recovered. Grand is alive, the legend of the wealth of Chen Tianqiao begins like this.
From the story of Chen Tianqiao, its success has a lot of accidents, which is a speculative behavior, just this speculative behavior has more knowledge. After the speculation was successful, Chen Tianqiao climbed up the wealth list, and he was very eye-catching. However, Chen Tianqiao, which has become a mainstream, obviously will not satisfy this, he wants to be a decision maker of this online game world, becoming the mainstream of the society.
However, can the 30-year-old Chen Tianqiao become mainstream people?
bottleneck
After the grand success, Chen Tianqiao always exposed a gesture without the autonomous surface: it is necessary to be a decision maker of this game world, the manufacturer of rules. Even, he also wants to expand the range of entertainment, and dreams to build a dream of dreaming of Dismini. To this end, Chen Tianqiao also heavily heavily in Tang Jun from Microsoft.
However, the crisis that Chen Tianqiao unexpected is coming.
From the end of last year, the owner of the Internet is questioned. By the beginning of this year, the echo of the sociologist Tao Hong will launch a professor and lead the children's parents, so that Chen Tianqiao has fallen again in a dispute. Prior to this, the Chen Tianqiao is a good person or rotten, and there is a great dispute in another thing.
Actoz is troubled, and it will be acquired. So players, Internet cafes? Although this is indeed a problem that the interests of all parties are, we believe that if there is enough interest to allocate on the players and Internet cafes, the Internet cafes, parents and children will not have such a big opinion to Chen Tianqiao (then playing It is a symbolic symbol that is. However, can Chen Tianqiao buy all China Internet cafes? Can you enroll all Chinese players? Chen Tianqiao has money again, this problem is not realistic.
These are just something about some appearances, but from Chen Tianqiao to face these problems, Chen is encountering a crisis. From this crisis, it is more than just the social problems of online games, but more importantly Chen Tianqiao's personal problem.
Now, our positioning of Chen Tianqiao is: Chen is just a successful creator, but not a successful entrepreneur. Chen Tianqiao is trying to do this, but it is still very tender. A 32-year-old young man, there is not much experience, whether it is a macro policy, or some people's subtle relationship, there are many things that are difficult to grasp, and the movements are still not enough. After the speculative and richness, he met a hurdle with the impulse of the mainstream.
Chen Tianqiao has also thought of and is practicing a grand high-level route. He wants to build grand build into a company that is more than just online games, but a dreamy bigis, and use "entertainment" to replace "game", but what is the result And how the effect is not known. The Roman City is not built a day. Chen Tianqiao has to take it slowly.
Now, Shanda is only a few years of history, and there are many stories of online bubbles. If Chen Tianqiao is slightly inadvertent, it is entirely possible. If Grand falls, then Chen Tianqiao's story does not have to say, the mainstream dream does not have to do it, Chen and Shanda will become the most classic case in the "Decline". If the grand is not going forward, it is still developing forward, and Chen Tianqiao can't correctly handle all parties. It is not able to grasp all parties. It is not able to improve yourself. Chen Tianqiao will also encounter a crisis that Chinese entrepreneuries, this crisis It will be that the crowd is written, and this battle is a distant Chen Tianqiao that dreams to be the mainstream, it will be a fiasco.
From now on, Chen Tianqiao as an entrepreneur, as a rich man's performance is quite bad, the question of facing the Internet cafe boss can not face and answer, facing the child's parents, the guilty of education experts, there is no reasonable way to deal with, even Often, there is therefore a loss of expression. Some people say that Chen Tianqiao is not generally mature with people with age, but from these performances, Chen Tianqiao has no people.
So what should Chen Tianqiao now do it now? Chen Tianqiao said that he is not only a foreign entrepreneur's management, but also to learn how the rich people are rich. Of course, this sentence is not only given to Chen Tianqiao, and all the rich people are given to China. It is not an easy task to be a mainstream knowledge.
