How to make the company website play the function?
I saw a brother who wrote the following in a post:
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http://www.chinasales.com.cn/index.php?showtopic=11987]
(Transfer) I have seen a very common phenomenon in the three years of providing website services to SMEs: Many business websites are done, but they have not played an effect, or the role is small! How is this phenomenon caused? Collect, organize, analyze the reasons, at least the following points:
1. The website is built!
Phenomenon: After the completion of the company, the company believes that he is told, waiting for the harvest efficiency; and the service provider, busy payment, after receiving the payment, finishing.
Subprin: We know that the website itself is no value. Only when it spreads out, it is incorporated into the business activities of the company, and the website can play its value. This is like, there is no value to exchange it! Also, the flowers are open in the deep mountain, and the wine is not known in the deep lane, although there is, but if no one appreciates, no people taste, their value is not reflected. Therefore, the website is completed, the entire website operation work has taken the first step, not to take every step in the future, website operation does not receive the effect.
This phenomenon: Why do this phenomenon, the most important thing is a service provider. Most small and medium-sized businesses do not understand or comprehensively understand the meaning and roles of the website in its business activities. Therefore, a professional service provider tells them how to use it. However, most of the service providers on the one hand, the level of employees is limited, and the other aspect is less than one thing, and the eye is often in how to hurry and hurry, so I will close one eye for the "dead" of the corporate website. Eye.
2, there is no sufficient understanding of the business situation
Phenomenon: The practice of service providers is often either offering a few packages, with some different services to let you choose; or ask how much you want to do, then go to match the content. Few professional people put forward solutions that truly meet the actual needs of the company.
Substance: In fact, we know that in software development, in the construction of corporate website, demand analysis is the primary condition for projects. Demand analysis is not done, it is equal to not seeing a doctor or does not see the sick, not only does not receive a good effect, but it is possible to return to death.
The reason for this phenomenon: On the one hand, the leaders of the company are not very understanding of the Internet. There is a sense of exclusion in the psychology, or they are doing websites for the website, and even the boss is a fun attitude or people do. I also make a charge, so it is difficult for them to calm down to discuss the demand analysis. This is the patient's non-cooperation; on the other hand, the service provider's business representative is also uneven, some is Students who have just graduated, whether it is the operation of enterprises, is not to understand their majors, so it is difficult to give appropriate solutions. This is a doctor's question.
PS: Here is a patient, it seems that it is very unclear, but I can't think of a better metaphor. So the business owners, sorry. Ha ha
Below, I want to talk about some ideas about me:
The problem I think is that there is no good answer to some of the following questions, so that the website will have such problems, then if we are developing a website for a company, we What should I know to the business, while need to let the enterprise understand where the content is to answer our questions? I think the problem is as follows:
1. What is the purpose of your website?
The website is not for the family, but some business people are really improper. Once, a business boss said with me: "Listen to friends, build a website, can use several salesmen!", I just thought that the website was even more powerful than people. In general, there should be the following purposes:
1). Do business, product, brand advertising
2). Product, service online sales
3), public welfare services, such as the United Nations website
4), for a kind of ideology, concept, and career
5) Provide a serving website for entertainment or video
2, do you want to be an independent domain name? Or is it only in your company's LAN? Or apply for a free domain name and space?
3. Who do you think of this website? Business, male, female, old, less, student, customer, etc.
4. How big is your website want to do? How to metaphor: Like SOHO, like eBay? , But just like a web page like a web page?
5. What kind of design features do you think of this site? How is the color, logo, web page browsing speed, visual design? Is the speed of login or an important view? Wait, these are not ranked according to your needs of the priority?
6, your website is finished, is it necessary to promote? How to promote the problem? Promoting programs include: updating your company's business card, hit your website address, search engine registration, pay advertising, news, email, printing, and other ways
7. Is the website production need to be put into investment? How much is your website? Or how much is the probably budget that maybe a probably budget according to some ideas in front of the customer? How much is the expected expectation? How to balance these two points?
8, have an investment, you certainly think this site has output? What is the expectation of the customer? Such as: brand propaganda, retail, online ordering, online business negotiation, header advertisement and other income. Or this is just a website of a brand, what is the expected user's click?
I think, if you answer the above questions, my idea is more clear, and the above question I do can also be a website demand analysis.
