The article comes from the BLOG of the e-snail, please keep this line. As the largest channel merchant in China, Lianbang Software can be said that no one knows no one, there is a huge advantage in domestic Lianbang Software. In 2003, it will slowly turn this advantage to the online game, in 2005. This extraordinary day indicates that Liebang will have more actions in the online game market, and Xiaobian I have been lucky with Mr. Han Liang, a manager of Liebang Software Market, and Mr. Han Liang, a short and pleasant interview.
The following is an interview content finish:
e snail: Han Mr. Hao! First of all, thank you for accepting my interview. Now everyone is more concerned about the incident of Lianbang Software to sign the "Tianjiao II". Is Lenbang Software Signing "Tianjiao II" is responsible for operation or sales?
Han Liang: Lianbang is the first channel in China. In the "Tianjiao II", the "Tianjiao II" is in the form and goal of the total agent sales, and the form of cooperation between proud world is different.
e の snail: Can you talk about some specific and cooperative forms? I have learned that "Lian Bang" intends to operate online online games, but it seems that it has not seen autonomous operation yet.
Han Liang: Lianbang is based on channels, as an operator's identity, I don't quite clear, where did you hear it? "Tianjiao II" cooperation is based on the target R & D and operates, and Lianbang uses powerful offline power and goals to cooperate with promotion games, while selling point cards. There is no difference between sales and ordinary directions, Lianbang has always emphasized the value of channels, which is our strength.
E の snail: "Lianbang" has emphasized his own expertise, now the online game is strong, then "Lianbang" has huge channel advantages, and it is directly facing the market, Lianbang has not considered it. Does the advantage transform?
Han Liang: I understand that the conversion you said directly to do it directly?
e snails: right, even develop.
Han Liang: Does the channel power into a trump card in the new operators? In this way, you deliberately discovered that we have won more than 10 Total generation or intermodal of 10 more than 10 types of games from 2003, 04. Lianbang is the channel chain in the industrial chain. On the basis of doing the main business, try to bring their own advantages and share their own advantages and partners.
e の snails: probably this means, you can directly deal with the market, you are more likely to know about the location of the online game market. It seems that this is a huge resource advantage in the outside world, and the outside world is also expected to be in the role of Lenbangnee.
e の snail: In fact, Lianbang is a channel business that I have been very familiar. As a one-specific channel, it can be very rare, because everyone knows that the profit of the channel is relatively thin, so Lianbang, 05 ~ 2006 Have you considered the conversion of a market strategy?
Han Liang: In fact, Liebang, in fact, Liebang raised binaryism, and quickly realized. The proud world, blood, and fairy, etc. are the binary model of joint operations. Such a model guarantees that all the advantages of both parties are detailed and rich and rich. In 2005, Lianbang will continue this path. And the entire game industry is currently the most optimistic ONLINE in binary model operations.
e の snail: That is expected in the market, what will you expect "Tianjiao 2" and "proud world OL" to release? Of course, I am also very expected.
Han Liang: "Tianjiao II" has officially tested. The proud R & D has also had a quite high maturity, but because both parties are highly positioned, they will not be far away.
e snail: Of course, "Tianjiao II" is in the internal test. In fact, we are most committed to "proud OL". As a self-developed, it is also a game that is comparable to "Paradise 2". The market is also very high. Now the "World of Warcraft" enters China and "EQ2" Asian version of the Asian version of the research plan, what changes do you think of the Chinese online game market pattern? Han Liang: I can see a few trends now. 1, the prelude to the 3D era was officially opened. 2. The Korean Games' Golden Dynasty has passed. 3, Japan, the strong people of these two major fast game technology will directly land in the mainland China. 4, no matter which part is, do not touch the domestic situation, not the localization, the general, will have a certain advantageous resource will be washed away. 5. Original game has a continuous improvement process in 2005. The reason is that one is the maturity of domestic talents, the support of policies, and the gradual agreement of society. Of course, Warcraft and EQ2 are very good games in China. Good achievement
e snail: Now Japanese game development enters the Chinese market, well known Japanese games to see the game elements (content), China mainly accounts for cultural advantages, after the Japanese games land in the Chinese market, China's local game will shrink? e snail: We have to pay attention to such a question, that is, the game configuration "Paradise 2" is still good, but because of the configuration problem, the number of online people is stable in about 80,000, you feel "World of Warcraft", "EQ2", "proud world OL" will not encounter such problems?
Han Liang: You said this problem is a problem in front of a lot of 3D games, making a big threshold for landing. The proud confidence is actually more than CS, if you have time, you can take a 32M memory graphics card to run. Nowadays, there are no big problems in the Internet cafes of the second or third-level city, and the new Internet cafes and home users are better.
e Snail: In Chinese cultural localization is also a huge problem, EQ and Magic Swords exited the Chinese market is because of the huge differences between culture, and the future Lianbang will encounter such problems. If you personally think this problem will not affect The game itself (such as quality, online number).
Han Liang: This is the strength of the proud world. Good Chinese games don't care about the goal of Jinshan or Netease is doing well in this area. Will not let players feel unfamiliar. If an impact is also a good impact.
e の snail: In the past three countries games are all in Japan, now the release of "proud OL" is really a huge reaction in the market, but the players and media are basically cautious, and the players are looking forward to you can urge you. "Ao Shi OL" is better, and now the most successful "Navigation Century" is the most successful "Navigation OL".
Han Liang: In 2000, the proud of the world's own research and development of the proud world sales of the three countries have also set off a three-country hot quality to become a hot spot and good story in the winter game in the winter. The three countries can't say all Japan. The quality and score of the nautical century are very good is the leader in domestic games. I wish the sea and make persistent efforts to achieve better market results. The material of the two games, the target customer group, etc., there is a big difference in positioning, I am afraid who is not good to do transverse comparison. Proud of the world will focus on a boutique original online game with the players in the morning, game sex and operation services.
e snail: I believe in the strength of Lianbang, in the "Tianjiao 2" and "proud world OL", by the New Year, what do you most want to say to the player? As a player and editor, I hope that these two games are released as scheduled, and they are better!
Han Liang: Thank you. I want to say a player who is expected to be proud of the world through Woyou: Thank you for your expectations, I believe that proud world will not live up to you. At the same time, I wish all staff of Woyou and the majority of players a happy new year.
